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06 conclusions and whats ahead
- 1. Whatâs ahead Some speculation about community monitoring
- 2. Social credibility is the basis for antispam in social network advertising
- 3. End of analyticsâ Second Golden Age
- 4. Press releases die a horrible, long-overdue death
- 5. Sponsor
- 6. Pay per Sponsor view
- 7. Pay per Pay per Sponsor view click
- 8. Pay per Pay per Pay per Sponsor outcome view click (afïŹliate)
- 9. Pay per Pay per Pay per Pay per Sponsor outcome change of view click (afïŹliate) opinion
- 10. One portal to rule them all
- 12. Reason for Metrics youâll community effort be audited on
- 13. Reason for Metrics youâll community effort be audited on Get a message out
- 14. Reason for Metrics youâll community effort be audited on Reputation Get a message out
- 15. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message out
- 16. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention out
- 17. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention Visits, followers out
- 18. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention Visits, followers out Revenue
- 19. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention Visits, followers out Conversions Revenue
- 20. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention Visits, followers out Conversions Revenue Mitigate risk
- 21. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention Visits, followers out Conversions Revenue Mitigate risk Problems averted
- 22. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention Visits, followers out Conversions Revenue Mitigate risk Problems averted Solicit feedback
- 23. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention Visits, followers out Conversions Revenue Mitigate risk Problems averted Solicit feedback Feature adoption
- 24. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention Visits, followers out Conversions Revenue Mitigate risk Problems averted Solicit feedback Feature adoption Self-support
- 25. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention Visits, followers out Conversions Revenue Mitigate risk Problems averted Solicit feedback Feature adoption Self-support Call volumes
- 26. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention Visits, followers out Conversions Revenue Mitigate risk Problems averted Solicit feedback Feature adoption Self-support Call volumes Find leads
- 27. Reason for Metrics youâll community effort be audited on Reputation Pagerank Get a message Attention Visits, followers out Conversions Revenue Mitigate risk Problems averted Solicit feedback Feature adoption Self-support Call volumes Find leads CRM metrics
- 28. Tying visits to identity Communities are the new CRM Every interaction is a ticket, belonging to a user Salesforce will have a huge presence here
- 29. The elephant in the privacy room
- 30. Drill down and drill up Aggregate Segment Individual Attributes Visits
- 32. Put out message
- 33. Put out message
- 34. Put out message Monitor spread
- 35. Put out message Monitor spread
- 36. Put out message Monitor spread Respond & relate
- 37. Put out message Monitor spread Respond & relate
- 38. Put out message Monitor spread Track Respond outcomes & relate
- 39. Put out message Monitor spread Track Respond outcomes & relate
- 40. Put out message Vary & Monitor experiment spread Track Respond outcomes & relate
- 41. Put out message Vary & Monitor experiment spread Track Respond outcomes & relate
- 42. The spending gap Internet ad spending was 12.6 percent in 2009 up from 10.5 percent in 2008 Magazines fell to a 10.3 percent share in 2009 up from an 11.6 percent share in 2008 The gap between Internet and newspaper spending will continue to narrow Adweek
- 43. Tracking the long funnel Watch for more draconian tracking How do you track 140 characters? How do you do targeted messaging in an asymmetric follow model?
- 44. Community monitoring will follow analytics Multivariate Hits Pages Visits Goals Conversions optimization
- 45. Community monitoring will follow analytics Multivariate Hits Pages Visits Goals Conversions optimization Friend Social Referral Purchase count capital power inïŹuence ...
- 47. Mainstream topic
- 48. Thanks! jtjepkema@measurworks.nl sean@httpd.com @jeroentjepkema @seanpower linkedin/in/iamseanpower www.watchingwebsites.com http://www.amazon.com/Complete-Web-Monitoring- Performance-Communities/dp/0596155131/
Hinweis der Redaktion
- Here are some of the things we’ve learned along the way.
- D&O liability insurance cheaper if “best practice monitoring” is in place?
- Communities are the new CRM. We’ll strive to tie a person’s activity to their identity; and this will cause all sorts of privacy concerns.
- Communities are the new CRM. We’ll strive to tie a person’s activity to their identity; and this will cause all sorts of privacy concerns.
- Much of the challenge of monitoring tools is focused around drilling down to an individual session -- to see what happened -- while still staying high-level enough to see patterns.
- Big split between “scorecards” and “optimization tools”: Some products just let you put out messages; some let you measure; some let you respond; some tie to analytics. But the optimization cycle looks like this.
- Big split between “scorecards” and “optimization tools”: Some products just let you put out messages; some let you measure; some let you respond; some tie to analytics. But the optimization cycle looks like this.
- Big split between “scorecards” and “optimization tools”: Some products just let you put out messages; some let you measure; some let you respond; some tie to analytics. But the optimization cycle looks like this.
- Big split between “scorecards” and “optimization tools”: Some products just let you put out messages; some let you measure; some let you respond; some tie to analytics. But the optimization cycle looks like this.
- Big split between “scorecards” and “optimization tools”: Some products just let you put out messages; some let you measure; some let you respond; some tie to analytics. But the optimization cycle looks like this.
- Big split between “scorecards” and “optimization tools”: Some products just let you put out messages; some let you measure; some let you respond; some tie to analytics. But the optimization cycle looks like this.
- Big split between “scorecards” and “optimization tools”: Some products just let you put out messages; some let you measure; some let you respond; some tie to analytics. But the optimization cycle looks like this.
- Big split between “scorecards” and “optimization tools”: Some products just let you put out messages; some let you measure; some let you respond; some tie to analytics. But the optimization cycle looks like this.
- Big split between “scorecards” and “optimization tools”: Some products just let you put out messages; some let you measure; some let you respond; some tie to analytics. But the optimization cycle looks like this.
- Big split between “scorecards” and “optimization tools”: Some products just let you put out messages; some let you measure; some let you respond; some tie to analytics. But the optimization cycle looks like this.
- http://awe.sm & http://rippl3.com are working on a solution to Social Media Tracking.
- http://awe.sm & http://rippl3.com are working on a solution to Social Media Tracking.
- Just as analytics shifted from attention to conversion to optimization, so social networking is going to shift. Marketers will demand ROI on their messages. This doesn’t mean social networks need justification -- only that marketers will strive for traceability through things like URL encoding.
- If you’re doing it right, you’ll be able to see performance, analytics, and traffic data in one place -- eventually
- And yes, everyone needs complete web monitoring. That’s why they sell it at Target.