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Advocacy and Policy Process

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Presentation on advocacy and policy process by Andrew Chetley, MeTA secretariat, during the Uganda CSO workshop in April 2009

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Advocacy and policy processes Andrew Chetley Communication Director MeTA Secretariat Civil society workshop Jinja, Uganda April 2009
What is advocacy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whose voices are heard? ,[object Object],[object Object],[object Object]
Advising, advocacy, lobbying and activism ,[object Object],Evidence/ Science based Confrontation/ Outside track Cooperation/ Inside track Interest/ values based Advocacy Lobbying Activism Advising Policy briefings (eg: SCF, WHO) Direct action (eg: TAC) Company lobbying (eg: IFPMA, GSK) Mobilising support (eg: HAI, MSF)
Advocacy strategies Desired change Who? Identify & define relationships; influencers; decision makers What? Identify knowledge gaps: What research exists? What needs to be tested? What new knowledge is needed? How? Identify opportunities; Prepare communication tools & engagement strategies
Planning an advocacy strategy ,[object Object],[object Object],[object Object]
Identify influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get to know decision makers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s involved and what needs to happen with them?
Identify allies and helpful experts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify and understand your opponents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build a strong case ,[object Object],[object Object],[object Object],[object Object]
Context, evidence, links framework ,[object Object]
Promotion mix for advocacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key differences between scientific and advocacy communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-stakeholder processes ,[object Object],[object Object],[object Object],[object Object],[object Object]
More information ,[object Object],[object Object],[object Object]

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Advocacy and Policy Process

  • 1. Advocacy and policy processes Andrew Chetley Communication Director MeTA Secretariat Civil society workshop Jinja, Uganda April 2009
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  • 5. Advocacy strategies Desired change Who? Identify & define relationships; influencers; decision makers What? Identify knowledge gaps: What research exists? What needs to be tested? What new knowledge is needed? How? Identify opportunities; Prepare communication tools & engagement strategies
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  • 9. Who’s involved and what needs to happen with them?
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