1. Ethical Marketing

2. ETHICAL MARKETING AND ISSUES
• Ethical marketing is an honest and factual
representation of a product, delivered in a
framework of cultural and social values for the
consumer. It promotes qualitative benefits to
its customers, which other similar
companies, products or services fail to
recognize
• Marketing ethics is the area of applied ethics
which deals with the moral principles behind
the operation and regulation of marketing.

3. ISSUES
• High Prices
• High costs of distribution, high advertising and
promotion costs, and excessive markups contribute
to high product prices

4. ISSUES
• Price fixing requires a conspiracy between two or
more sellers; the purpose is to coordinate pricing for
mutual benefit at the expense of buyers

5. ISSUES
• Price fixing is an agreement between business
competitors to sell the same product or service at
the same price. In general, it is an agreement
intended to ultimately push the price of a product as
high as possible, leading to profits for all the sellers.
Price-fixing can also involve any agreement to
fix, peg, discount or stabilize prices. The principal
feature is any agreement on price, whether
expressed or implied. For the buyer, meanwhile, the
practice results in a phenomenon similar to price
gouging.

6. • Deceptive Practices
• Sometimes consumers are made to believe that
they will get more value than they actually do.
Deceptive pricing, promotion and packaging are
practices charged with misleading consumers.
• High-pressure selling
• High pressure selling persuades people to buy
good they had no thought of buying. It is often
said that insurance, real estate, and used cars are
sold, not bought. Salespeople entice purchase.

7. • Shoddy or unsafe products
• Product quality or function is often criticized.
For example, McDonald’s fat containing
products, Hershey’s chocolate, and industrial
products like lawn mowers.
• Planned Obsolescence
• Causing products to become obsolete before
they actually should need replacement. For
example, toner cartridges.