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Social Media 105: Overview of Social
Media Tools
Mayo Clinic Center for Social Media
Social Media Residency
Intro to Social Media Tools

         Blogs                 RSS


        Podcasts         Social Networks


        Pinterest             YouTube


         Wikis                Twitter


       Slideshare             uStream
Blogs
• Just an easy-to-publish Web site that allows
  comments
• Blogs in Plain English - Lee LeFever
• You read them all the time without even
  knowing it
Blogs in Plain English - http://bit.ly/170yk
RSS = Really Simple Syndication




• Lets you easily track dozens of blogs or other
  Web sites without surfing
• RSS “baked in” to many browsers
• Google Reader a free Web option
• Blogs can generate RSS feeds and display
  feeds from other sites
Podcasts - “TiVo for Audio”
• Series of segments to which you can
  subscribe via RSS
• No iPod, iPhone or iPad required
   • Non-Apple mp3 or smart phone
   • Can listen on your computer
• iTunes free for PC or Mac
• Major Advantage: Multitasking Consumption
Social Networking Sites
• Consumer
  • Facebook
  • MySpace
• Professional
  • LinkedIn
  • Doximity or Sermo for MDs
• Private
  • Social Media Health Network
Social Networking Sites
Wikis
• Collaborative editing platforms
• “Track changes” sans headaches
• Wikipedia the most famous
   • More than 4 million articles in English
   • Extensive, definitive stories quickly on
    major news events, such as...
     • 35W Bridge Collapse
     • Virginia Tech/Sandy Hook shooting
Social Media 105: Overview of Social Media Tools
Social Media 105: Overview of Social Media Tools
Social Media 105: Overview of Social Media Tools
A museum display...
A Story from Twitter
Social Media 105: Overview of Social Media Tools
Ensuing Conversation
Social Media 105: Overview of Social Media Tools
YouTube

• World’s second largest search engine
Slideshare - YouTube for PowerPoints
UStream.TV - Your Global TV Channel
Pinterest - A Shared Global Pinboard
The Social Media Residency Roadmap
• Next up is Social Media 110: Mayo Clinic’s
  Social Media History
• Courses on Professionalism, Legal Issues,
  Strategy, Measurement and ROI
• Rotations covering beginner to advanced use
  of various platforms
• Developing your plan for using social media in
  your workplace or for your cause

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Social Media 105: Overview of Social Media Tools

  • 1. Social Media 105: Overview of Social Media Tools Mayo Clinic Center for Social Media Social Media Residency
  • 2. Intro to Social Media Tools Blogs RSS Podcasts Social Networks Pinterest YouTube Wikis Twitter Slideshare uStream
  • 3. Blogs • Just an easy-to-publish Web site that allows comments • Blogs in Plain English - Lee LeFever • You read them all the time without even knowing it
  • 4. Blogs in Plain English - http://bit.ly/170yk
  • 5. RSS = Really Simple Syndication • Lets you easily track dozens of blogs or other Web sites without surfing • RSS “baked in” to many browsers • Google Reader a free Web option • Blogs can generate RSS feeds and display feeds from other sites
  • 6. Podcasts - “TiVo for Audio” • Series of segments to which you can subscribe via RSS • No iPod, iPhone or iPad required • Non-Apple mp3 or smart phone • Can listen on your computer • iTunes free for PC or Mac • Major Advantage: Multitasking Consumption
  • 7. Social Networking Sites • Consumer • Facebook • MySpace • Professional • LinkedIn • Doximity or Sermo for MDs • Private • Social Media Health Network
  • 9. Wikis • Collaborative editing platforms • “Track changes” sans headaches • Wikipedia the most famous • More than 4 million articles in English • Extensive, definitive stories quickly on major news events, such as... • 35W Bridge Collapse • Virginia Tech/Sandy Hook shooting
  • 14. A Story from Twitter
  • 18. YouTube • World’s second largest search engine
  • 19. Slideshare - YouTube for PowerPoints
  • 20. UStream.TV - Your Global TV Channel
  • 21. Pinterest - A Shared Global Pinboard
  • 22. The Social Media Residency Roadmap • Next up is Social Media 110: Mayo Clinic’s Social Media History • Courses on Professionalism, Legal Issues, Strategy, Measurement and ROI • Rotations covering beginner to advanced use of various platforms • Developing your plan for using social media in your workplace or for your cause