Slides from the beginning of Social Media Residency at Mayo Clinic

1. Social Media Residency at Mayo
Clinic
Mayo Clinic Center for Social Media
Rochester, Minnesota
October 15-16, 2012

3. The MacGyver Mindset

4. Intro to Social Media Tools
Blogs RSS
Podcasts Social Networks
Skype YouTube
Wikis Twitter
Slideshare uStream

5. Blogs
• Just an easy-to-publish Web site that allows
comments
• Blogs in Plain English - Lee LeFever
• You read them all the time without even
knowing it

6. RSS = Really Simple Syndication
• Lets you easily track dozens of blogs or other
Web sites without surfing
• Truly opt-in “email”
• RSS “baked in” to IE 7, Safari
• Google Reader a free Web option

7. Podcasts
• TiVo for Audio (and now video)
• Don’t need an iPod to use
• Series of segments to which you can
subscribe via RSS
• iTunes free for PC or Mac

8. Social Networking Sites

9. Wikis
• Collaborative editing tools
• Wikipedia the most famous
• 4 million articles in English
• Definitive stories quickly on
• 35W Bridge Collapse
• Virginia Tech shooting

11. A museum display...

12. YouTube
• World’s second largest search engine
• Google bought for $1.65 Billion
• “The world has voted, and we want to watch
videos on YouTube.” - Andy Sernovitz,
SocialMedia.org

13. A Story from Twitter

15. Ensuing Conversation

17. Other Important Platforms
• Slideshare.net: YouTube for PowerPoint
• uStream.tv: Your own global TV channel
• Pinterest.com
• Mix, Match and Link

18. Tools Unfamiliar, Not Unfathomable
http://leeaase.me/WhatIsTheInternetAnyway

20. Ground Rules and Expectations
• Pre-requisites completed
• Learning the tools by using the tools
• Twitter - #SMinMN
• Social Networking
• YouTube
• Blog
• Strategic framework

21. http://someresidency.wordpress.com/

22. http://www.youtube.com/user/SoMeResidency/

23. http://smw.socialmedia.mayoclinic.org/ or
http://mayocl.in/SVFGgm

24. Mayo Clinic CEO Dr. John Noseworthy at
Mayo Clinic Social Media Summit - Oct. 2011

25. Mayo Clinic CEO Dr. John Noseworthy at
Mayo Clinic Social Media Summit - Oct. 2011