Marketing concepts of Amul India Ltd products on the basis of Perception,Attitude and Values.

1. 1)AMUL MASTI DAHI.
• Tag line “Yeh bhi koi puchne ki baat hain”.
PERCEPTION:
• The raising demand for packed, fresh dairy products.
• Every Indian must have at least once in their lives been offered Dahi-Shakkar before some important task.
ATTITUDE:
• Dahi is well known for its nutritive values.
• It is used to marinate veg. and non-veg. dishes.
• Dahi plays a key role in the Indian diet and in preparation of delicious dishes like Dahi Wada, Dahi BatataPuri,
Dahi Rice.
VALUES:
• Amul Masti Dahi doesn't contain any preservatives.
• Amul Masti Dahi is a quality product which gives "value for money".
• It’s high on nutrition and taste.
• It doesn't contain any preservatives.