1. BUSINESS MODEL GENERATION
‘A HANDBOOK FOR VISIONARIES, GAME CHANGERS
AND CHALLENGERS’
Marianne Klein
Sciences Po October 2012

2. ANOTHER KIND OF BOOK
2 authors 470 co-authors
1 creative director 77 forum discussions
1 producer 1 360 comments
1 publisher 9 966 members

3. ANOTHER KIND OF BOOK
THE HUB
an online writing platform
for the model

4. THE BMGEN METHOD
‘A business model describes the
rationale of how an organization
creates, delivers, and captures
value’

5. THE BMGEN METHOD

6. THE BMGEN METHOD
aTOOL
for analysis and
design

7. THE BMGEN METHOD
key partners

8. THE BMGEN METHOD
key partners
key activities

9. THE BMGEN METHOD
key partners
key activities
key resources

10. THE BMGEN METHOD
key partners cost structure
key activities
key resources

11. THE BMGEN METHOD
key partners cost structure
key activities value propositions
key resources

12. THE BMGEN METHOD
key partners cost structure
key activities value propositions
key resources revenue streams

13. THE BMGEN METHOD
key partners cost structure customer segments
key activities value propositions
key resources revenue streams

14. THE BMGEN METHOD
key partners cost structure customer segments
key activities value propositions customer relationships
key resources revenue streams

15. THE BMGEN METHOD
key partners cost structure customer segments
key activities value propositions customer relationships
key resources revenue streams channels

16. THE BMGEN METHOD
‘In today’s climate, it’s best to assume
that most business models, even suc-
cessful ones, will have a short lifespan’

17. THE BMGEN METHOD
mobilize
ONE understand
PROCESS design
implement
manage

18. THE BMGEN METHOD
the DESIGN TECHNIQUES
customer insights, ideation, visual thinking,
prototyping, story telling, scenarios

19. A FOCUS ON DESIGN
‘Businesspeople don’t just need to understand
designers better; they need to become
designers’,
Roger Martin, Rotman School of Management

20. A FOCUS ON DESIGN
DESIGN attitude
vs.
DECISION attitude

21. BEYOND THE CANVAS
Unbundling
PATTERNS Long tail
trends in BM innovation Multi-sided platforms
Free
Open BM

22. BEYOND THE CANVAS
ELIMINATE/ REDUCE/
Business Model Canvas RAISE/ CREATE
& Blue Ocean in 3 categories: Customer
segments, Value proposition,
Cost perspective

23. BEYOND THE CANVAS
Team Work
A book on...
Work Attitude

24. BEYOND THE CANVAS
PRACTICES
A book that...
what it
PREACHES

25. BUSINESS MODEL GENERATION
Thank you.