Maxus FIFA WC Tracker - Day 31

1. Top Brands FB Pages (Fanbase growth)
Keds
Visa
O Boticário
43285
39871
35768
GLOBAL
Reliance Industries Limited
Nokia India
Keds' World Cup Inspired 'Flag Collection' Of Footwear,
Keds x Kate Spade New York Collection
Images Showcasing The FIFA World Cup Excitement
Hairstyling & Makeup Tutorials
Posts On The Positives Of Natural Gas Use In The US & China
Post On The World Cup Final Between Germany & Argentina,
#FootballSelfie Contest
22208
20135
Aircel India
Post Featuring Hrithik Roshan's Next In Ashutosh Gowarikar
Directed 'Mahenjo Daro'
17575
INDIA
With Page Content Highlights
Top Sports FB Pages (Fanbase growth)
FIFA World Cup
FC Barcelona
Manchester United
215204
107254
77405
GLOBAL
Indian Cricket team
Chennai Super Kings
Kings XI Punjab
48074
21534
15412
INDIA
A Maxus Insights & Maxus ESP Initiative | Source: Radian6 Click for regular updates:
31
DAY
12 July 2014
Insure Your Precious Football Moments With ICICI Bank! *ICICI Bank captivated football fans on Twitter with exciting
contests seeds centered on the 2014 World Cup. Fans were invited to try their hands at some fun football trivia to win
exciting prizes and understand more about the game of soccer. (#MyFootballMoment)
Many Players, Only ONE Hero! *Hero MotoCorp kicked off contests on the FIFA World Cup attracting strong buzz
volumes around the campaign. Fans were asked to select their ‘Hero’ and perfect ‘Hero Moment’ of the match using
the hashtag #GoHeroGo to win some cool goodies (#GoHeroGo).
#Hashtags and Volume Usage
Conversational Cloud
Peak Volume 1300 hrs
Social Mentions with Timestamp
0800 - 1159
0000 - 0359
0400 - 0759
1200 - 1559
1600 - 1959
2000 - 2359
6280
4908
5164
2500
1010
2362
#worldcupfootball
win
world
cup
prizes
2pm
participate
exciting
messi
team
hey
zidane
argentina
match
uruguay
zinedine
international
chance
referees
#genielovesfootbal...
germany
#contest
four
starts
answerled
#myfootballmoment
simple
follow
questions
brazil
tv
Social Platform SOV %
#worldcup
#fifa
#fifa2014
#finalswithcoke
#arg
#worldcup2014
#ger
#football
#bra
#genielovesfootball
(Genie Cabs)
#ned
#contest
#brazil
#gerarg
#brasil
#clingontoneymar
(Castrol Activ)
#myfootballmoment
(ICICI Bank)
#fifaworldcup2014
#gqteam
#argentina
#messi
#bravsned
#goherogo
(Hero Motocorp)
#soccer
#mufc
#madforfifa
(Westminster University)
#livefifa
#livechat
6600
1300
950
900
900
875
800
800
675
600
570
550
500
500
475
450
370
325
320
250
240
220
200
150
135
130
120
100
98
2
Twitter
Mainstream News