How SEO Improve Your Business Visibility ! www.maximumhit.com is an Internet Marketing Company with expertise in Analysis, Designing and Implementation of Online marketing strategy to fortify your business model. Substantiating your business on internet with high ROI adds a new dimension to your business prospects and that is our skill. We expertise in persuasive online sale sequence of AIDA (Attention, Interest, Desire and Action) that leads to ensure intended ROI. Why AIDA? Every visitor has few seconds to decide whether to navigate website or leave to others, we know sophisticated eyeball behavior of potential customers. We develop Attention drawing characteristic in your website by putting everything at right place because “What you see is what you get” behavior of visitor. Now generating interest in visitor is immediate job, one key attribute that is lacking in Internet marketing is human interaction with visitor, but research shows 90% of communication between two persons is non-verbal. We explore this non verbal factor and surmount the lacking of human interaction by germinating your website in a way that convey perfect message of your business. Inclination to want a thing is what desire part contains, we evolve your website that satisfy every visitor that it will fulfill his need. Finally pushing visitor to take our required action completes the process. Our Mission Perfect mirroring of your entire offline sales process on internet to add an ample channel of revenue to your business is our Mission. We endeavor to render high ROI with low TCO. Discovering new revenue channel for your business on Internet and Designing marketing strategy to get most of it is our aim.. Our Vision High efficacious Internet Marketing is about extreme ROI by centric focused approach toward finding potential customers and presenting your business in actionable way. Visitors to website hardly matter if there is no conversion into sale, ROI is the main concern of any business and we innovate our strategies and techniques around it.

1. How SEO Improve Your
Business Visibility ?
www.maximumhit.com

2. Search Engine User
If you’re a typical user of Internet search
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engines, you don’t often look beyond the
first few pages of results. That’s why it’s
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important for small business owners to
consider ways to help their websites
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show up in those first few pages.
www.maximumhit.com

3. So What Exactly is SEO?
SEO is a set of activities used to make web pages more easily
and correctly indexed by the search engines. If done
properly, this has the added benefit of also making those
pages more relevant and useful for your site visitors.
Each
E h search engine has its own algorithm, or rules for indexing
h i h i l ih l f i d i
and ranking sites.
No SEO professional knows exactly what s in an algorithm
what’s algorithm.
However, there are a number of techniques that can make
your site more search engine-friendly while still conforming
to the rules of the algorithms. SEO includes keyword
research, competitor review; making changes to your text
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and site code; pursuing links and directory listings for your
site; and ongoing monitoring. All of these activities have one
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goal: increasing site traffic by making your site more visible.
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www.maximumhit.com

4. SEO Platform
SEO provides a platform to companies, entrepreneurs to
advertise and promote their services across the globally
widespread media of internet. Building your website using
SEO strategies would help you drive a large traffic towards
your site and boost your ranking in the search engines like
Google,Yahoo Ask
Google Yahoo, Ask. This tends to increase your visibility and
spread awareness about your website, blog, thus, leading to
your immense publicity, which otherwise wouldn’t have been
feasible without hiring paid advertising companies. Thus, SEO
is an extremely profitable online marketing strategy that
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targets a large number of online consumers. This is a
dependable tool for people looking for promotion and
profitable results, nevertheless, the financial crises in the
economy world wide.
www.maximumhit.com

5. An Advantage of SEO over PPC
PPC (pay-per-click) results are the ones that show up
on the top and right side in Google Yahoo and MSN
Google,
results pages, listed as ‘sponsored links,’ ‘sponsored
sites’ or ‘sponsor results.’ You bid for keywords and
pay when someone clicks on your link, so you have
the ability to choose your site’s positioning.
However, depending on the competitiveness of your
keywords, y may spend a lot of money on PPC.
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‘Organic’ or ‘natural’ SEO is free and focused on long-
term results. Parallax concentrates on organic SEO
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because this is more cost-effective for our small
business clients.
www.maximumhit.com

6. Common SEO Myths
#1 Ranking Guarantees – This is
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unethical, because no one knows what’s in
the algorithms of any major search engine
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and no one has ‘insider information.’
www.maximumhit.com

7. It’s relatively easy to find an obscure
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keyword that may have no value for your
visitors and little competition, optimize a
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page for that keyword and rank on the
first page. But what good will that do if it’s
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a keyword no human visitor will ever use?
www.maximumhit.com

8. itself says this:
“Beware of SEOs that claim to guarantee
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rankings, allege a ‘special relationship’ with
Google, or advertise a ‘priority submit’ to
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Google. There is no priority submit for
Google. In fact, the only way to submit a
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site to Google directly is through our Add
URL page or through the Google
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Sitemaps (Beta) program, and you can do
this yourself at no cost whatsoever.”
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www.maximumhit.com

9. www.maximumhit.com

10. “Submit Your Site to 1,000 Search
Engines”
There s
There’s no need to do this. There are only
a few major search engines with which a
small business needs to concern itself, and
s a bus ess ee s co ce tse , a
all of them have free submission.
50.00%
40.00%
30.00%
20.00%
10.00% Series 1
0.00%
www.maximumhit.com

11. No Claim For Claim
Companies that claim y will see
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immediate returns on your SEO
investment are likely using techniques like
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link farming. These techniques, known as
black-hat SEO, can get your site penalized
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or even banned from the search
engines, and this could have a serious
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impact on your business.
www.maximumhit.com

12. META Tags are Key
If a company tells y that META tags are
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the most important aspect of SEO, that’s
incorrect. The emphasis on their
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importance changes over time; the META
keywords tag is now considered
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irrelevant, but META title tags continue to
be quite important.
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www.maximumhit.com

13. Resubmit Your Site Often
Some SEO companies tout the
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importance of resubmitting monthly.
Resubmitting a site that’s already included
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in a particular search engine is totally
unnecessary. It’s a waste of time, and it
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can hurt your rankings because many
search engines consider multiple
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submissions to be spamming.
www.maximumhit.com

14. Ethical SEO takes time.
Parallax does not engage in any black-hat
SEO techniques. These include: keyword
stuffing; doorway pages; cloaking
(presenting one thi t a search engine
( ti thing to h i
spider but another to visitors); and
invisible text among others Black-hat
text, others. Black hat
techniques break search engine
rules, provide little or no benefit for
visitors, and can get your site penalized or
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banned from search engines.
www.maximumhit.com

15. Our SEO Process
Keyword Research
Keyword Research is first phase of SEO
process, but important one because further
search engine optimization process depends
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keywords and key -phrases, that we have
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to optimize. Finding and analyzing of
keywords that people use to search your like
product and service is keyword research.
www.maximumhit.com

16. SEO Process ..
Website Optimization
After keyword research, website is
optimized according to search engines. Every
engines
page of website optimized for some
keywords. SEO copywriting of website pages
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is a part of it for content optimization.
Website structure, Meta tags creation and
internal li ki are other activities of
i l linking h i ii f
website optimization phase of SEO process.
www.maximumhit.com

17. SEO Process ..
Website Submission
After optimizing website, Optimized web
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pages are submitted to major search
engines and categories. Creation and
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submission of sitemap for Google, Url list
for Yahoo are methods for inviting search
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engines to crawl and index the website.
www.maximumhit.com

18. SEO Process ..
Link Popularity Campaign
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Link building is a process of
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finding, researching and acquiring relevant
links to increase link popularity of website
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in internet world. Link Popularity is a
major factor in rankling algorithm of
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every Search Engine including
Google,Yahoo, MSN, AltaVista etc.
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www.maximumhit.com

19. SEO Process ..
Promotion and Maintenance
SEO is an ongoing process; Search Engine
changes search algorithms
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continuously, therefore every website
need to maintain its SEO techniques
according to new search algorithms.
Other Internet promotion activities
include email marketing, press
release, newsletters etc.
.
www.maximumhit.com

20. SEO Process ..
Reporting
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SEO Reporting is essential for tracking
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the progress of website. Following are the
main reports in SEO process:
p p
www.maximumhit.com

21. Some Reports
Search Engine Ranking / Positioning
Report: Li of all k
R t List f ll keywords positions b search
d ii by h
engines and their respective ranking.
Search Engine Submission Report: record of
the last time submissions were made to each of
the search engines. The detailed reports include
specific submission i f
ifi b i i information t th di t i
ti to the directories.
Link Popularity Report: Lists all new external
inbound links from other websites and external
outbound links to other websites.
Search Engine Maintenance Report: Journals
all activities associated with a SEO campaign.
ll i i i i d ih i
www.maximumhit.com

22. What to Expect from SEO
How long does it take? This is a very common
question and the answer rarely pleases anyone!
If you have a brand-new site, it can take
between 6 and 9 months before your site
begins showing up in the results for your
keywords, p
y , particularly on Google which
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usually takes longer than any other search
engine. If your site is more than a year or so
old and you’re optimizing f the fi
ld d ’ i i i for h first
time, expect to wait 3 to 6 months before
you notice changes
changes.
www.maximumhit.com

23. To Summarize…
Having a well-optimized website will, over
time, i
i improve your chances of better search
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engine results and increased site traffic. SEO is an
important element in y
p your overall marketing plan
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for your business. For small business owners (any
business owner, for that matter), SEO is a viable
alternative to PPC marketing which can be quite
marketing,
costly over time, but organic optimization
requires patience. It’s a long-term investment, and
it requires ongoing attention from both the site
f b h h
owner and the SEO consultant to maintain good
rankings once they’re achieved.
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www.maximumhit.com

24. nitin@maximumhit.com
nitin@maximumhit com
www.maximumhit.com