Suche senden
Hochladen
Pursue Excellence - BI EVP Development
•
0 gefällt mir
•
439 views
Maximum Nederland
Folgen
作为全球领先的制药公司,勃林格殷格翰在中国发展迅速。为了加强⾃身的雇主形象,他们决定执行他们新的雇主价值主张。
Weniger lesen
Mehr lesen
Personalbeschaffung & Personalwesen
Melden
Teilen
Melden
Teilen
1 von 18
Jetzt herunterladen
Downloaden Sie, um offline zu lesen
Empfohlen
Life in Boehringer Ingelheim - BI Virtual-tour
Life in Boehringer Ingelheim - BI Virtual-tour
Maximum Nederland
We Secure Your Future - Xian Janssen EVP
We Secure Your Future - Xian Janssen EVP
Maximum Nederland
Never Stop Growing - Novartis Manual Design
Never Stop Growing - Novartis Manual Design
Maximum Nederland
Global Message, Local Meaning - BMS EVP Localisation
Global Message, Local Meaning - BMS EVP Localisation
Maximum Nederland
Do As the Chinese Do - Starbucks
Do As the Chinese Do - Starbucks
Maximum Nederland
Luxury Career Journey - Porsche China Career Mini Site
Luxury Career Journey - Porsche China Career Mini Site
Maximum Nederland
One for all schaeffler toolkitv2nq140624
One for all schaeffler toolkitv2nq140624
Maximum Nederland
Dbbc公司介绍 (New)
Dbbc公司介绍 (New)
MINMIN2010
Empfohlen
Life in Boehringer Ingelheim - BI Virtual-tour
Life in Boehringer Ingelheim - BI Virtual-tour
Maximum Nederland
We Secure Your Future - Xian Janssen EVP
We Secure Your Future - Xian Janssen EVP
Maximum Nederland
Never Stop Growing - Novartis Manual Design
Never Stop Growing - Novartis Manual Design
Maximum Nederland
Global Message, Local Meaning - BMS EVP Localisation
Global Message, Local Meaning - BMS EVP Localisation
Maximum Nederland
Do As the Chinese Do - Starbucks
Do As the Chinese Do - Starbucks
Maximum Nederland
Luxury Career Journey - Porsche China Career Mini Site
Luxury Career Journey - Porsche China Career Mini Site
Maximum Nederland
One for all schaeffler toolkitv2nq140624
One for all schaeffler toolkitv2nq140624
Maximum Nederland
Dbbc公司介绍 (New)
Dbbc公司介绍 (New)
MINMIN2010
Deloitte One World - Deloitte
Deloitte One World - Deloitte
Maximum Nederland
3 days of fun - schaeffler welcomegala-slideshare
3 days of fun - schaeffler welcomegala-slideshare
Maximum Nederland
Optimise your recruitment ROI with proxy targeting
Optimise your recruitment ROI with proxy targeting
Maximum Nederland
Deloitte One World Mobile App
Deloitte One World Mobile App
Maximum Nederland
Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
Maximum Nederland
How to build a social persona?
How to build a social persona?
Maximum Nederland
Good enough to eat yum!brands-career website v3cz140627
Good enough to eat yum!brands-career website v3cz140627
Maximum Nederland
3 Days of Fun - Schaeffler
3 Days of Fun - Schaeffler
Maximum Nederland
Win your career bms internal-v2nq140624
Win your career bms internal-v2nq140624
Maximum Nederland
One Day at Baidu - Baidu
One Day at Baidu - Baidu
Maximum Nederland
2015 Social Recruitment Management Benchmarking Survey
2015 Social Recruitment Management Benchmarking Survey
Maximum Nederland
The best start deloitte dancev2nq140604
The best start deloitte dancev2nq140604
Maximum Nederland
One Day at Unilever - Unilever
One Day at Unilever - Unilever
Maximum Nederland
A Better You - Baidu Campus Recruitment
A Better You - Baidu Campus Recruitment
Maximum Nederland
Making Hiring More Inclusive - Deloitte Match
Making Hiring More Inclusive - Deloitte Match
Maximum Nederland
One Day at Baidu - Baidu Virtual-tour
One Day at Baidu - Baidu Virtual-tour
Maximum Nederland
I Am Porsche - Porsche China Testimonial Videos
I Am Porsche - Porsche China Testimonial Videos
Maximum Nederland
Find Your Fit - Deloitte
Find Your Fit - Deloitte
Maximum Nederland
在中国整合营销的十个新亮点
在中国整合营销的十个新亮点
DavidDan
One day at unilever unilever-virtual experience-v2nq140623
One day at unilever unilever-virtual experience-v2nq140623
Maximum Nederland
Foundations of Service Design : 服務設計入門與應用
Foundations of Service Design : 服務設計入門與應用
Lex Wang
朗臣公司介绍(2012)
朗臣公司介绍(2012)
zhnx306
Weitere ähnliche Inhalte
Andere mochten auch
Deloitte One World - Deloitte
Deloitte One World - Deloitte
Maximum Nederland
3 days of fun - schaeffler welcomegala-slideshare
3 days of fun - schaeffler welcomegala-slideshare
Maximum Nederland
Optimise your recruitment ROI with proxy targeting
Optimise your recruitment ROI with proxy targeting
Maximum Nederland
Deloitte One World Mobile App
Deloitte One World Mobile App
Maximum Nederland
Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
Maximum Nederland
How to build a social persona?
How to build a social persona?
Maximum Nederland
Good enough to eat yum!brands-career website v3cz140627
Good enough to eat yum!brands-career website v3cz140627
Maximum Nederland
3 Days of Fun - Schaeffler
3 Days of Fun - Schaeffler
Maximum Nederland
Win your career bms internal-v2nq140624
Win your career bms internal-v2nq140624
Maximum Nederland
One Day at Baidu - Baidu
One Day at Baidu - Baidu
Maximum Nederland
2015 Social Recruitment Management Benchmarking Survey
2015 Social Recruitment Management Benchmarking Survey
Maximum Nederland
The best start deloitte dancev2nq140604
The best start deloitte dancev2nq140604
Maximum Nederland
One Day at Unilever - Unilever
One Day at Unilever - Unilever
Maximum Nederland
Andere mochten auch
(13)
Deloitte One World - Deloitte
Deloitte One World - Deloitte
3 days of fun - schaeffler welcomegala-slideshare
3 days of fun - schaeffler welcomegala-slideshare
Optimise your recruitment ROI with proxy targeting
Optimise your recruitment ROI with proxy targeting
Deloitte One World Mobile App
Deloitte One World Mobile App
Unknown, Unloved - Federal Mogul
Unknown, Unloved - Federal Mogul
How to build a social persona?
How to build a social persona?
Good enough to eat yum!brands-career website v3cz140627
Good enough to eat yum!brands-career website v3cz140627
3 Days of Fun - Schaeffler
3 Days of Fun - Schaeffler
Win your career bms internal-v2nq140624
Win your career bms internal-v2nq140624
One Day at Baidu - Baidu
One Day at Baidu - Baidu
2015 Social Recruitment Management Benchmarking Survey
2015 Social Recruitment Management Benchmarking Survey
The best start deloitte dancev2nq140604
The best start deloitte dancev2nq140604
One Day at Unilever - Unilever
One Day at Unilever - Unilever
Ähnlich wie Pursue Excellence - BI EVP Development
A Better You - Baidu Campus Recruitment
A Better You - Baidu Campus Recruitment
Maximum Nederland
Making Hiring More Inclusive - Deloitte Match
Making Hiring More Inclusive - Deloitte Match
Maximum Nederland
One Day at Baidu - Baidu Virtual-tour
One Day at Baidu - Baidu Virtual-tour
Maximum Nederland
I Am Porsche - Porsche China Testimonial Videos
I Am Porsche - Porsche China Testimonial Videos
Maximum Nederland
Find Your Fit - Deloitte
Find Your Fit - Deloitte
Maximum Nederland
在中国整合营销的十个新亮点
在中国整合营销的十个新亮点
DavidDan
One day at unilever unilever-virtual experience-v2nq140623
One day at unilever unilever-virtual experience-v2nq140623
Maximum Nederland
Foundations of Service Design : 服務設計入門與應用
Foundations of Service Design : 服務設計入門與應用
Lex Wang
朗臣公司介绍(2012)
朗臣公司介绍(2012)
zhnx306
認識與眾不同獨一無二的俊達公司
認識與眾不同獨一無二的俊達公司
top1arch
萬能(個性商品研習營)
萬能(個性商品研習營)
isoiem
2013台北市政府設計思考工作坊:設計思考 basics
2013台北市政府設計思考工作坊:設計思考 basics
Ian Jang
2012美國商業模式創新研修說明
2012美國商業模式創新研修說明
基欽 劉
面對未來,企業如何創新轉型研討會 2014
面對未來,企業如何創新轉型研討會 2014
HBMW Excution Management Consultant Co.,Ltd.
105.06.02 東華大學創新育成中心-創業初期行銷策略 -詹翔霖教授
105.06.02 東華大學創新育成中心-創業初期行銷策略 -詹翔霖教授
文化大學
萬能(創業創新獲利模式研習營)
萬能(創業創新獲利模式研習營)
isoiem
haojiaolian bp
haojiaolian bp
dacao
20100208 安缇安 合作介绍 (Auntie Annes Co Branding) V1
20100208 安缇安 合作介绍 (Auntie Annes Co Branding) V1
wenszu
2010 netherlands
2010 netherlands
CPCRDI
0213'14綠色食品有機生活平台建立與營運計畫
0213'14綠色食品有機生活平台建立與營運計畫
丞浲 邱
Ähnlich wie Pursue Excellence - BI EVP Development
(20)
A Better You - Baidu Campus Recruitment
A Better You - Baidu Campus Recruitment
Making Hiring More Inclusive - Deloitte Match
Making Hiring More Inclusive - Deloitte Match
One Day at Baidu - Baidu Virtual-tour
One Day at Baidu - Baidu Virtual-tour
I Am Porsche - Porsche China Testimonial Videos
I Am Porsche - Porsche China Testimonial Videos
Find Your Fit - Deloitte
Find Your Fit - Deloitte
在中国整合营销的十个新亮点
在中国整合营销的十个新亮点
One day at unilever unilever-virtual experience-v2nq140623
One day at unilever unilever-virtual experience-v2nq140623
Foundations of Service Design : 服務設計入門與應用
Foundations of Service Design : 服務設計入門與應用
朗臣公司介绍(2012)
朗臣公司介绍(2012)
認識與眾不同獨一無二的俊達公司
認識與眾不同獨一無二的俊達公司
萬能(個性商品研習營)
萬能(個性商品研習營)
2013台北市政府設計思考工作坊:設計思考 basics
2013台北市政府設計思考工作坊:設計思考 basics
2012美國商業模式創新研修說明
2012美國商業模式創新研修說明
面對未來,企業如何創新轉型研討會 2014
面對未來,企業如何創新轉型研討會 2014
105.06.02 東華大學創新育成中心-創業初期行銷策略 -詹翔霖教授
105.06.02 東華大學創新育成中心-創業初期行銷策略 -詹翔霖教授
萬能(創業創新獲利模式研習營)
萬能(創業創新獲利模式研習營)
haojiaolian bp
haojiaolian bp
20100208 安缇安 合作介绍 (Auntie Annes Co Branding) V1
20100208 安缇安 合作介绍 (Auntie Annes Co Branding) V1
2010 netherlands
2010 netherlands
0213'14綠色食品有機生活平台建立與營運計畫
0213'14綠色食品有機生活平台建立與營運計畫
Mehr von Maximum Nederland
2014 社交招聘管理基准调查
2014 社交招聘管理基准调查
Maximum Nederland
A tool to make life easier bms onboarding v3-jy140730
A tool to make life easier bms onboarding v3-jy140730
Maximum Nederland
Success Breeds Success - Jebsen
Success Breeds Success - Jebsen
Maximum Nederland
Your Best Start - Deloitte Green Dot
Your Best Start - Deloitte Green Dot
Maximum Nederland
Made with Users in Mind - McDonald's
Made with Users in Mind - McDonald's
Maximum Nederland
3 Days of Fun - Schaeffler Welcome Gala
3 Days of Fun - Schaeffler Welcome Gala
Maximum Nederland
2014 Social Recruitment Management Benchmarking Survey
2014 Social Recruitment Management Benchmarking Survey
Maximum Nederland
3 ways to re-energize your recruitment strategies
3 ways to re-energize your recruitment strategies
Maximum Nederland
Do as the Chinese do - Starbucks
Do as the Chinese do - Starbucks
Maximum Nederland
Good Enough to Eat - Yum!
Good Enough to Eat - Yum!
Maximum Nederland
Mehr von Maximum Nederland
(10)
2014 社交招聘管理基准调查
2014 社交招聘管理基准调查
A tool to make life easier bms onboarding v3-jy140730
A tool to make life easier bms onboarding v3-jy140730
Success Breeds Success - Jebsen
Success Breeds Success - Jebsen
Your Best Start - Deloitte Green Dot
Your Best Start - Deloitte Green Dot
Made with Users in Mind - McDonald's
Made with Users in Mind - McDonald's
3 Days of Fun - Schaeffler Welcome Gala
3 Days of Fun - Schaeffler Welcome Gala
2014 Social Recruitment Management Benchmarking Survey
2014 Social Recruitment Management Benchmarking Survey
3 ways to re-energize your recruitment strategies
3 ways to re-energize your recruitment strategies
Do as the Chinese do - Starbucks
Do as the Chinese do - Starbucks
Good Enough to Eat - Yum!
Good Enough to Eat - Yum!
Pursue Excellence - BI EVP Development
1.
1!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! PURSUE EXCELLENCE 案例分析
2.
勃林格殷格翰雇主价值主 张的发展,加强他们在中 国的雇主地位。
3.
4.
客户
5.
勃林格殷格翰
6.
地区
7.
中国
8.
⽇日期
9.
2013
10.
关键词
11.
雇主价值主张的制定
12.
⼤大创意
13.
2!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 背景
14.
作为全球领先的制药公司,勃林格殷格翰在中国发展迅速。 为了加强⾃自⾝身的雇主形象,他们决定执⾏行他们新的雇主价 值主张。
15.
3!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 任务和挑战
16.
建⽴立独⼀一⽆无⼆二的雇主品牌形象,通过⾼高参与度、低成本却⼜又 ⾼高效的⽅方式将勃林格殷格翰的雇主品牌价值传递给未来的⼈人 才。
17.
4!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 解决⽅方案
18.
通过在调研阶段的18
19.
次深度访谈和3次⼩小组讨论,马克西姆 为勃林格殷格翰发展了新的雇主价值主张(EVP)
20.
“与勃林格殷格翰⼀一起追求卓越”。
21.
22.
基于这个雇主价值主张(EVP),我们在这场活动中发展了 ⼀一个“万花筒”的创意概念,并且以⼀一种激励⼈人⼼心和超乎想 象的视觉效果吸表现,从⽽而增强信息传递的成功率。
23.
5!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 与勃林格殷格翰⼀一起追求卓越
24.
6!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 创新概念发展
25.
在医药市场的⼈人才招聘中,⼏几乎 所有雇主都在展⽰示病⼈人或雇员快 乐的笑脸。⽽而我们想要给那些候 选⼈人带来不⼀一样的惊喜。我们希 望他们被吸引⽽而且收到启发;我 们希望他们看到富有创意、多彩 的、以及⽆无尽的机会,我们希望 他们看到真正的勃林格殷格翰。
26.
7!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 创新概念发展
27.
我们从勃林格殷格翰公司拍摄了 很多的不同的产品和物品的照⽚片。 使⽤用这些东西,我们创建了3个 不同的视觉效果,这不仅对勃林 格殷格翰来说是独⼀一⽆无⼆二的,并 且也是传递雇主价值主张信息的 完美媒介。
28.
8!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 提出创造性 的概念
29.
万花筒很迷⼈人并创造⽆无限的 可能性。在转动时(如在动 画⼴广告和视频中)——旋转, 给⼈人不断扩⼤大的环境,不断增 长。
30.
9!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 提出创造性 的概念
31.
万花筒很迷⼈人并创造⽆无限的 可能性。在转动时(如在动 画⼴广告和视频中)——旋转, 给⼈人不断扩⼤大的环境,不断增 长。
32.
10!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 提出创造性 的概念
33.
万花筒很迷⼈人并创造⽆无限的 可能性。在转动时(如在动 画⼴广告和视频中)——旋转, 给⼈人不断扩⼤大的环境,不断增 长。
34.
11!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! joinBI.cn 最终版视觉效果
35.
更新的海报代表⽆无极限以及⽆无限的成长。
36.
joinBI.cn 更新的视觉设计代表卓越。
37.
joinBI.cn 更新的视觉设计代表信赖。
38.
12!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! ⽴立式横幅
39.
在校园宣讲会中摆放在⼀一侧 的易拉宝。
40.
13!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 背景幕
41.
校园宣讲会中的背景墙。
42.
© 2013/2014 Maximum
Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!
43.
14!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 雇主价值主张⼿手册
44.
这些⼿手册都是为员⼯工和申请者设计的,⽤用于更多的了解勃林格殷格翰的雇主品牌和雇主价值主张。
45.
15!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 招聘⽹网站
46.
马克西姆更新勃林格殷格翰 的招聘⽹网站,在⽹网络信息沟 通上整合勃林格殷格翰新的 雇主价值主张和万花筒概念。
47.
16!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 招聘⽹网站
48.
主视觉被应⽤用在招聘⽹网站上 的⽹网页横幅。
49.
17!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 想咨询更多信息,联系我
50.
Emile Mac Gillavry 总经理
51.
T: +86 139
1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry 深⼊入了解
52.
18!© 2014 Maximum
Employment Marketing Group ltd. (Shanghai). All rights reserved.! 香港 鹿特丹 上海 新加坡! 中国上海市淮海西路570号! B117, B201-203室! 邮编:200052! ! 电话: +86 21 52 305 321! ! MAXIMUM.COM! © 2014马克西姆雇佣营销集团。保留所有权利。所有内容均为私人并严格保密,并且为马克西姆雇佣营销集团有限公司所有。
Jetzt herunterladen