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1!© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.!
LIFE
IN BI
案例分析
⼀一场虚拟体验,为了加深
毕业⽣生对勃林格殷格翰中
国的雇主品牌形象的了解。
客户
勃林格殷格翰
地区
中国
⽇日期
2013
关键词
虚拟之旅
Employer
Brand
Management
2!© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.!
背景
作为全球领先的制药公司,勃林格殷格翰在
中国发展迅速。为了加强⾃自⾝身的雇主形象,
他们决定执⾏行他们新的雇主价值主张。
3!© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.!
任务和挑战
使勃林格殷格翰的⼯工作场所在⼈人才竞争中脱
颖⽽而出,展现其雇主价值主张和独⼀一⽆无⼆二的
卖点。
4!© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.!
解决⽅方案
马克西姆开发了⼀一个虚拟游览体验,这样访客就可以感受
勃林格殷格翰在上海的主要办公室⼯工作环境。
通过这个⽅方式,他们可以了解更多的勃林格殷格翰雇主价
值主张并真实的感受这个顶尖的制药公司的氛围。

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