Sociable! How Social Media is Turning Sales Upside-Down
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It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace. Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.
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Sociable! How Social Media is Turning Sales Upside-Down
- 2. Maximizer CRM in 2 Minutes CRM leader since 1987 CRM provider for Small and Medium Businesses (SMBs) and Divisions of Large Enterprises Vancouver based with Global reach Over 1 million licenses sold
- 3. Maximizer Industries and Customers Financial Services Manufacturing Wholesale/ Distribution Services Others
- 4. Maximizer CRM in 2 Minutes A Complete Solution Sales, Service and Marketing Invest and grow ‘Say no to add ons’ All Access Options Desktop, Web & Mobile Full mobility on smartphones and tablets Delivery Methods On-premise (customer owns & hosts application) Cloud-based (customer subscribes, Maximizer Software hosts)
- 5. Guest Speaker: Shane is the Chief Social Officer and Co-founder of SOCIALIZED! – Clean Solutions for Messy Business. Their mission is to help you effectively integrate and profit from social media by fully equipping your organization with the tools and the know-how for social media engagement and success.
- 6. How Social Media is Turning Sales and Marketing Upside-down With Shane Gibson @shanegibson
- 7. “I think that’s going to break.” @ShaneGibson Socialized.me
- 8. “The Customer Owns Your Brand” @ShaneGibson Socialized.me
- 13. 300 million updates/day @ShaneGibson Socialized.me
- 15. 3Billion Views/Day @ShaneGibson Socialized.me
- 16. Return on Investment @ShaneGibson Socialized.me
- 17. Return on Investment @ShaneGibson Socialized.me
- 18. “It’s not about B2B or B2C it is really about person to person.” @ShaneGibson Socialized.me
- 19. “If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson Socialized.me
- 21. The Reverse Drip @ShaneGibson Socialized.me
- 22. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent @ShaneGibson Socialized.me
- 23. George Moen – CEO, Blenz Coffee @ShaneGibson Socialized.me
- 25. Don’t outsource your personal brand @ShaneGibson Socialized.me
- 26. Who blogs anyway? @ShaneGibson Socialized.me
- 29. Social media marketing is about LISTENING @ShaneGibson Socialized.me
- 30. “Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.” - Abraham Lincoln @ShaneGibson Socialized.me
- 31. Business Intelligence • Search.Twitter.com • Google Alerts Google.com/alerts • Linkedin.com/signal • Blogsearch.Google.com • Twazzup.com • Facebook.com/search • Viralheat.com @ShaneGibson Socialized.me
- 40. What Platforms? @ShaneGibson Socialized.me
- 41. @cforbesoklahoma @ShaneGibson Socialized.me
- 42. @cforbesoklahoma @ShaneGibson Socialized.me
- 43. Getting Sociable! @ShaneGibson Socialized.me
- 44. Launch Plan 1. Identify Your Goal 2. Identify Your Target Audience and your Nanotribes 3. Pick the Right Platforms 4. Map out Social Etiquette and Policy (Rules and Tools Training) 5. Implement Listening and Engagement Strategy 6. Know Core Pains, Dreams and Goals 7. Uniquely Communicate Solutions Mixing Marketing and Community @ShaneGibson Socialized.me
- 45. Resources Slides and links: http://socialized.me/maximizercrm Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me @ShaneGibson Socialized.me
- 46. Making the CRM Connection How to leverage social media to increase sales? How to leverage social media to improve service? Practical steps for Small and Medium Businesses (SMBs) Begin by building ‘Social Profiles’
- 55. Questions? Follow: @MaximizerCRM @ShaneGibson Visit: maximizer.com Email: info@maximixer.com Call: 1.800.804.6269
Hinweis der Redaktion
- Shane Gibson is an international speaker and author who has addressed over 100,000 people over the past 17 years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance.Shane's books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and his new book published by Entrepreneur Press (McGraw Hill) called Guerrilla Social Media Marketing, which was co-authored with Jay Conrad Levinson.As a trainer, coach and speaker, Shane combines a diverse background in sales force leadership, new entrepreneur development and social media marketing to develop unique presentations and solutions for his clients. Shane is also Canada’s only Guerrilla Marketing Master Trainer.
- Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
- Shane talks about Krisitan
- Shane: HummerUbertor: Competitor Spam story
- Shane share’s his favorite quote
- Steve covers Disengaged. Introduces thought leaders.
- Steve Introduces the Reverse Drip
- Shane is odd.
- Shane talks about George – Power Bar story.
- Steve talks about Realtors – Shane talks outsourcing networking