Fusion du design, strategie, technologie, et data

1. Human, digital and infrastructure connections
The anatomy of the
Ultimate Fan Experience
The fusion of design, strategy, technology and data to improve
fan engagement, team performance, and venue optimization
Retail discounts
at local fan shop
Interactive trivia
and games
?
Real-time
instant replay
Food and drink
offers in or
near venue
Sharing selfies
from the game

In-seat food
orders
Interactive
navigation
IBM solution suite
Here’s how it all plays out...
The goal: benefits that improve the bottom line
In-stadium
seat upgrade
© 2015 IBM Corporation
Public WiFi for
pregame/tailgating
Intelligent security
monitoring
Visit ibm.com/sports for more information
ICJ03126-USEN-00
Personalized
content
• Marketing
• Commerce
Real-time actionable
insights
• Predictive analytics
• Cognitive analytics
Data
management
• Master data
• Data lake
As-a-service
delivery
• Cloud
• Mobility services
• Location services
Integration
• Data exchange
• APIs
Security
• Identity
management
• Access control
Infrastructure
• Network • Systems & support • Cabling • Building management services • Physical space
30-50%
CAPEX & OPEX
savings
10-33%
Energy savings
for green IT
2X
Traffic to website
from newsletters
32% lift
in revenue from the
email channel
Interactive experiences