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Advanced Retargeting For Inbound Marketers
Hi.
We’re Brant &
Rosey
LEAKS AND
CLOGS
Timeliness of
conversion drives a
robust funnel
VISITOR YOUR WEBSITE
VISITOR LEAVES YOUR SITE
YOUR AD ON A POPULAR WEBSITE
RTB
BID
ACCESS TARGET
While inbound marketers can control the
timeliness of their communication, they
cannot control the reach
SPEED AND
REACH
50+ Billion Impressions Per Day
PC, Social, Tablet & Mobile
40% Decrease in
CPA
PPC + INBOUND MARKETING + RTB
NOT ALL LEADS ARE
CREATED EQUAL
Segmentation of your audience pool helps
you prioritize your retargeting efforts...
ON SITE/ OFF SITE
YOUR
SITE
SEGMENTATION ON SITE
Information
Qualified
Sales QualifiedMarketing Qualified
SEGMENTATION OFF SITE
Data
Audiences
Preferred
Domains
Geographic
Limits
FOCUSED RETARGETING
Data
Audiences
Geographic Limits
Preferred
Domains
Information
Qualified
Sales Qualified
Marketing
Qualified
60% DECREASE
IN CPC
Retargeting + Whitelists
DO MORE WITH
PERSONAS
Behavior = Intent
REAL TIME
SEGMENTATION
WAYS TO GET STARTED
Retargeting Pixel
Conversion Pixel
On Site Segments
Off Site Segments
Behavior Segments
Device Segments
THANK YOU!

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