What are the changes and design elements required before migrating into the new LinkedIn company page design? We summarised all new elements and content sections in a brief presentation. In this document you can also find links to HP, Dell, Citi and Phillips’ LinkedIn company pages which are already using the new design.

1. LinkedIn Company Page Design Update
Quick Brief
04.10.2012
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

2. Summary of changes
• There are prominent visual elements on top of company home and
careers page to showcase the employer brand.
• Company status updates are now above company information on the
company page.
• Status updates now include “Featured Update functionality” which allows
the company to choose the status update to be displayed on top.
• Company information isn’t cut at 300 characters and displayed as 1
single block including Specialties content at the bottom of the page.
• Careers page content includes one sentence, employer brand message
copy placed below the top banner image.
• Navigation is prominent and connects all sub sections (careers,
products, insights) with the company page.
• Body content on all pages are same.
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

3. Home Page Design Updates
Prominent
follow button
Big brand
banner
Company
status
updates are now
above the
company info
content!
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

4. New Company Careers Page Updates
Prominent
follow button
Larger career
Brand banner
Career brand
message
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

5. New Company Products Page (Same)
Prominent
follow button
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

6. Visual element specifications
• Home page banner: 646x220 pixels, PNG / JPEG
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

7. Visual element specifications
• Careers page banner: 974x240 (or smaller) pixels
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

8. Visual element specifications
• Products page banners are same as before: 640x220 pixels
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

9. Examples of new company pages
• http://www.linkedin.com/company/hewlett-packard
• http://www.linkedin.com/company/philips
• http://www.linkedin.com/company/citi
• http://www.linkedin.com/company/american-
express/careers
• http://www.linkedin.com/company/unilever/careers
• http://www.linkedin.com/company/expedia/careers
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

10. More Info from LinkedIn about new design
• New LinkedIn Company Pages rolling to all companies:
http://blog.linkedin.com/2012/10/04/new-linkedin-company-
pages-to-all/?sf6424994=1
• LinkedIn introduction to new company pages:
http://blog.linkedin.com/2012/09/06/new-look-for-company-
pages/
• Online brochure to new company pages:
http://marketing.linkedin.com/companypages
• SlideShare presentation:
http://www.slideshare.net/linkedin/6-newly-redesigned-
linkedin-company-pages
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

11. Thank you
For more information and questions please get in touch:
Sevil Ozer Crespo
sevil@mavad.co.uk
© copyright Maverick 2012 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.