Gyms in Asia Differentiate or Die! Series 3 Biodensity
Sports sponsorship 3MKB
1.
2. Why sports sponsorship?
Definition of sports sponsorship
Advantages and reasons
- For the sponsor
- For the performer
- For the sport
Disadvantages
- For the sponsor
- For the performer
- For the sport
3. Sports events
- Olympic Games
- World Cup soccer
Different kinds of sports sponsorship
- Sports events & sports leagues
- Sports club
- Individual athlete
- Sports accomodation
5. Interested
Marketing
Sportsmen
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
6. •Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
7. For the sponsor
For the performer
For the sport
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
8. Sales
Brand reputation
Brand image
Success
Contact
Target group
Motivate
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
9. Free clothes/equipment
Focus on practicing
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
10. Financial support
Grow
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
11. For the sponsor
For the performer
For the sport
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
12. Team or sportsman
performces/behave
badly
Scandal
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
13. Tied into a contract (
clothes, events,…)
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
14. Black money
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
15. Olympic Games
World cup soccer
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
16. 4 years
Sponsored by
McDonalds,
Acer,
Samsung
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
17.
18. Sponsorship of a
sports event or
sports leagues
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
19. Sponsorship of a
sports club
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
22. Sponsorship of a
sports
accommodation
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
23. A long term
Potential
Positive in media
•Why sports sponsorship?
Same image
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful
•Our own opinion
24. Upgrade brand
reputation
Improve brand image
Reach a bunch of people
Build up long-term
relationships
•Why sports sponsorship?
•Definition of sports
sponsorship
•Advantages and reasons
•Disadvantages
•Sports events
•Different kinds of
sportssponsorship
•Advices to be successful