I sit on a number of both public and private sector boards as well as several advisory board in academia. The fact is we all struggle to fund the very important work we do and often the task is made harder as traditional sources of funding (such as government, foundations and international development agencies) becomes harder to source. A number of people, including myself, have turned to Crowd Funding to build their social enterprises - the challenge is, that often people don't plan out what it means to either build a campaign or execute it. They all don't understand how to use social media to engage their existing networks to support the campaign and often build it around the fact that its a great idea - the truth is, the old Hollywood tag line doesn't work - "build it and they will come". To help people unpack this process I have recently written an eBook that takes you through six simple steps. 1. Investing in the crowd, understanding the market 2. Designing the campaign 3. Developing your first crowd funding page 4. Underestimating your financial need 5. Incentivise your investors 6. Harnessing the power of networks and social media It is worth the download and time investment to unpack some of the content and consider why crowd funding could work for you or your project. Matthew Tukaki http://www.entrehub.org/#!ebooks/c1bfp Available on Kindle, iBook, Android and PDF eCopy

1. Why is Crowd Funding a viable funding source for the NGO and
Social Enterprise Sector?
I sit on a number of both public and private sector boards as well as
several advisory board in academia. The fact is we all struggle to fund
the very important work we do and often the task is made harder as
traditional sources of funding (such as government, foundations and
international development agencies) becomes harder to source.
A number of people, including myself, have turned to Crowd Funding
to build their social enterprises - the challenge is, that often people
don't plan out what it means to either build a campaign or execute it.
They all don't understand how to use social media to engage their
existing networks to support the campaign and often build it around
the fact that its a great idea - the truth is, the old Hollywood tag line
doesn't work - "build it and they will come".
To help people unpack this process I have recently written an eBook
that takes you through six simple steps.
1. Investing in the crowd, understanding the market
2. Designing the campaign
3. Developing your first crowd funding page
4. Underestimating your financial need
5. Incentivise your investors
6. Harnessing the power of networks and social media
It is worth the download and time investment to unpack some of the
content and consider why crowd funding could work for you or your
project.
Matthew Tukaki
http://www.entrehub.org/#!ebooks/c1bfp
Available on Kindle, iBook, Android and PDF eCopy

2. The Authors: Matthew Tukaki and Austin Kim
The authors, Matthew Tukaki and Austin Kim, have been involved in
many hundreds of start-ups and both have sat on advisory boards both
in the public and private sector. Austin is the founding Managing
Director of Standfirst Telecommunications and business incubation at
Samsung SDS South Korea.
Aside from being a respected business leader and owner of one of the
Australasian region’s largest social investment business, Matthew is
commonly referred to as the go to guy when it comes to social
enterprises and non-government organisations solving everything from
funding crisis to governance, structure and market need. He was
Australia’s first Representative to the United Nations Global Compact
and was appointed by the Secretary General to the UNGC’s governing
Board in 2013.
He is currently a Director of the Board of Australia’s peak mental health
body, Suicide Prevention Australia where he chairs the all-important
Audit, Finance and Governance sub-committees in addition to sitting
on the Advisory Board of Deakin Universities Centre for Sustainable
and Responsible Organisations. At the beginning of 2014 he took up
the Chairman’s role of the International Advisory Board of Joint
Initiative between the United States National Socio-Environmental
Synthesis Centre and the United States National Science Foundation’s
new Centre for Sustainability Research.
Matthew is a rarity in so far he is one of the few people to span the
business, government, social enterprise and non-government sectors –
we would also throw in academia!
Both Matthew and Austin have come together to share their
experiences and insights into what works and what doesn’t when it
comes to crowd funding for social enterprises, the not for profit and
non-government sectors.
To find out more go to www.entrehub.org or search “EntreHub” on
Facebook to join our group. You can also follow Matthew on Twitter
@tukakimatt