My presentation at the Strategic Entrepreneur Summit in Sydney of March 2012 on the principle of SEO and how to apply them.

1. SEO Foundation
Brought to you by Matthew Forzan

2. Introduction Content Links Age Pages Conclusion
What is Search Engine
Optimisation (SEO)?

3. Introduction Content Links Age Pages Conclusion
The process of improving the visibility of a
website or page in search engines in a natural,
algorithmic way with the goal of increasing
rankings, traffic and sales of a website.

4. Introduction Content Links Age Pages Conclusion
Rankings
=
Traffic
x
Conversion Rate
=
Leads/Sales/Conversions

5. Introduction Content Links Age Pages Conclusion
How Do Search Engines Work?

6. Introduction Content Links Age Pages Conclusion
How Search Engines Work
Crawl
Webpages
Rank Pages Analyse Pages
Store & Index
Pages

7. Introduction Content Links Age Pages Conclusion
How Do Google Improve Their
Results?

8. Introduction Content Links Age Pages Conclusion
C.L.A.P
4 Key Principles of SEO

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Content
Links
Age
Pages

11. Introduction Content Links Age Pages Conclusion
Content Types

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Content Structure
• Headings & Sub-Headings
• Author Info
• Time/Date Stamp
• Text Formatting
• Media Elements
• Relative Links (Internal and
External)
• Easy Navigation

13. Introduction Content Links Age Pages Conclusion
Ongoing Discussion

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Ongoing Discussion
• Allow for comments to be added to your
content
• Allow for users to interact socially with
your page via social media

15. Introduction Content Links Age Pages Conclusion
Social Media Discussion

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Content Strategy: Hire a Writer

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Content Strategy: Outsource It!

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Content Strategy: Utilise Your
Team!

20. Links

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Link Strategy

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Link Strategy: Social Links

23. Age

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Age Strategy: Patience

26. Pages

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Page Strategy: Be a Resource!
VS

28. Introduction Content Links Age Pages Conclusion
Page Strategy: Install a BLOG

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Ongoing
google.com/analytics

30. Introduction Content Links Age Pages Conclusion
With Google Analytics, You Can
Measure
• Visits
• Page Views
• Pages per Visit
• Average Time on Site
• Bounce Rate
• New Visitors
google.com/analytics • Returning Visitors
• Best Performing Keywords
• Where People are Coming From
• + much, much (ridiculously) much
more!

31. Introduction Content Links Age Pages Conclusion
Summary
• Build quality, diverse, rich content relevant to your
industry that will benefit your users and is easily
shareable!
• Capitilise on link opportunities from
relative, authoritative websites in your industry!
• Work hard on your website to continually improve it!
Age can be trumped by the other factors!
• Using the method of creating structured, quality
content, repeat this process and increase the amount of
pages your website has!

32. Introduction Content Links Age Pages Conclusion
Conclusion

33. Introduction Content Links Age Pages Questions?
Questions?

34. Introduction Content Links Age Pages Questions?
Resources
• Beginners Guide to SEO: seomoz.org/beginners-guide-to-seo
• Google Analytics: google.com/analytics/
• oDesk (Outsource Anything!): odesk.com
• Ezine Articles: ezinearticles.com
• Find me on Twitter!: @MatthewForzan

35. Introduction Content Links Age Pages Conclusion
Thank You!