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8/18/16 1
Taras Services	Ltd
Matteo	Turi FCCA,	Managing	Partner
Experts	in	Business	Plan	|	Accounting	|	
Growth	Capital	|	Franchising	|	Exit
“WE	SCALE UP	YOUR	BUSINESS	TO	ACHIEVE	PROFIT	ON	EXIT	”
8/18/16 2
Scale	up your	business	to	achieve	profit	on	exit	- Summary
Section	A	– Our	approach	to	finance	&	our	recent	successes
Section	B	– 3	common	business	failures,	3	ways	to	grow	your	business	&	3	business	valuation	methods	
Section	C	– Our	partnerships
Section	D	– Our	advisory	approach	:	15	questions	to	answer	for	successful	growth	strategies
Section	E	– Funding	solutions	for	startups
Section	F	– Exit	plan	and	how	to	maximize	 value
Section	G	– Franchising	 and	how	to	maximize	 value
Section	H	– The	4	components	of	success
Section	I	- Our	CFO	&	accounting	service	 combined
Section	J	– Q&A
8/18/16 3
Section	A	– Our	approach	to	finance
8/18/16 4
Taras CFO	Services	- Bean counters	or	bean	growers?
Bean	counting	is	needed	to	establish	financial	
position	of	the	business.	This	is	a	role	usually	
performed	by	a	book-keeper/financial	
accountant	and	is	vital	to	the	business.
Bean	growing	is	needed	to	sustainably	grow	
the	business.	This	role	is	performed	by	a	CFO
BOTH	ARE	NEEDED	FOR	SUCCESS!
8/18/16 5
Taras Services	Ltd	– Recent	successes
q 85	million	Euros	refinancing	in	the	water	sector	for	a	20	year	Capital	development	
program
q 27	million	Euros	new	free	cash	flow	created	with	refinancing
q 40	million	Euros	investments	in	natural	resources	in	6	countries
q Major	turnaround,	acquisitions	and	IPO	exit	plan	executed	in	telecom	(£20	million	
raising),	professional	services	 (EBIT	from	1%	to	7%)	and	financial	services	(15	million	
euros	acquisition	from	USA	of	Italian	company)
q Due	diligence	and	price	negotiation	on	exits	and	acquisition
8/18/16 6
Section	B	–
3	common	business	failures
3	ways	to	grow	your	business
3	business	valuation	methods
Taras CFO	Services	– 3	common	business	failures
1)	No funding	for	growth
2)	No	exit	plan	&	low	value
3)	Early	closure of	business
Taras CFO	Services	– 3	common	business	failures
Taras CFO	Services	– 3	ways	to	grow	a	business
10
20
30
50
70
100
150
1 -2 -6 -8
-20
10
40
Year	1 Year	2 Year	3 Year	4 Year	5 Year	6 Year	7
Sales	
Cash	flow
10
20
30
50
70
100
150
1 2 5
10
20
30
50
Year	1 Year	2 Year	3 Year	4 Year	5 Year	6 Year	7
2.	With	finance	support
10
25
30
50
70
80
90
1
10
40
80
120
150
200
Year	1 Year	2 Year	3 Year	4 Year	5 Year	6 Year	7
3.	With	franchising
1.	No	finance	support
We	aim	for	sustainable	growth	&	financial	success
LOW	VALUE	EXIT
FAIR	VALUE	EXIT
HIGH	VALUE	EXIT
8/18/16 10
Discounted cash	flow
Net asset	value
Guidelines company	analysis
Taras CFO	Services	– 3	ways to	value	a	business
8/18/16 11
Section	C – Our	partnerships
8/18/16 12
SUMMARY	– TARAS	NETWORK
Taras Services	Ltd
Advisory,	
Franchising,	
Acquisition
International	
growth	&	
exit
Products
trading	
across	12	
countries
Taras CFO	Services	– Our	3	partnerships
8/18/16 13
Section	D – Our	advisory	approach	&	15	questions
8/18/16 14
ADVISORY – 15	QUESTIONS	WE	ADDRESS
1) I currently have a specific plan in place right now to grow and develop my business
2) I know the current value of my business
3) I understand how franchising could potentially be of value to the growth of my business
4) I am the highest paid person in my business for the amount of time I spend there
5) I currently spend too much time in the day to day running of my business
6) I'd like to spend more time working on the future growth and expansion of my business
7) I find it difficult to find, keep and motivate my staff
8) I have a documented plan to exit my business with a timeline
9) The business would suffer/decline if I was absent from it for an extended period of time
10) I'd like to find out more about how I can increase the value of my business
11) I have properly documented procedures for my Business
12) I have CRM systems interlink to exchange and store all client data
13) I review the individual & joint performance of my team with them on a regular basis
14) I work on my overall business strategy for a minimum of 5 hours a week
15) I have held a staff training day in the last 12 months
Taras CFO	Services	– Our	Advisory	approach
8/18/16 15
Section	E – Funding	solutions	for	start-ups
1.	Goods	
shipped
2.	Goods	
arrive
3. Client	
accepts	goods
4.	Invoice to	
client
5.	Cash	
collected
from	client
Trade	financing	advance	
payment	to	supplier
Invoice	financing	
advance
receipt
Invoice	balance	
received.	
Position is	closed
Taras CFO	Services	– how	we	fund	growth	in	startups
8/18/16 17
Section	F – Exit	plan	&	how	to	maximize	your	value
8/18/16 18
Taras CFO	Services	– the	3	Exit phases
1.	Valuation
assessment
2.	Preparation	
>12 months
3.	Execution	
>6	months
Fee	structure:
- A	monthly	advisory	fee
- A	success	fee	on	execution.	Typically	 15-20%	of	the	value	added
8/18/16 19
Taras CFO	Services	– how to	add	value	on	exit	:	internationalization
q The	buyer	will	pay	you	a	
premium	if	you	have	
international	 presence
q Opening	to	new	markets	
will	automatically	 add	
value	to	your	business	
value
8/18/16 20
Taras CFO	Services	– how to	add	value	on	exit	:	Succession	Planning
q The	business	must	
function	without	you
q Succession	 planning	will	
ensure	the	right	value	on	
exit
q Early	succession	planning	
will	ensure	success
8/18/16 21
q Higher	 cash	generation
q Internationalization	 of	
business
q Turnkey	solution	for	buyers
Taras CFO	Services	– how	to	add	value	on	exit	:	Franchising
8/18/16 22
Section	G – Franchising	&	how	to	maximize	your	value
8/18/16 23
Taras CFO	Services	– Franchising	your business
8/18/16 24
Taras CFO	Services	– the	8	phases
1. The	opportunity
2.	Operations Manual
3.	Contracts
4.	Franchise	package
5.	Franchise recruitment
6.	Franchise	training
7.	Launch franchise	business
8. Controlled	growth	&	support
8/18/16 25
Taras CFO	Services	– the	execution	of	the	8	phases
8/18/16 26
Taras CFO	Services	– the	3	levels	of	franchising	adoption
Early	adopters	
low licence price
Medium	adopters
higher	licence
price
Mature adopters	
highest	licence
price
8/18/16 27
Taras CFO	Services	– the	4	winners	in	franchising
GDP	
increase
2.	
Franchisee
1.	Bank
4.	Taras
3.	
Franchisor Banks	lends	with
low	risk
Enterpreneurs acquire	 a	safe	business
Client	increase	 business	
value	and	cash	flow
With	our	partners	we	
add	value	to	the	client
8/18/16 28
Section	H	– The	4	components	of	success
8/18/16 29
Performance Control
ProcessPeople
Assurance, insurance, contracts, compliance
Transactions, IT, systems
Tax, budgeting, reporting,
treasury
Recruitment, development,
performance, succession
Taras CFO Services	– the	4	components	of	success
8/18/16 30
SECTION C	:	THE	BALANCED	SCORECARD	APPROACH
8/18/16 31
Taras CFO Services	– Performance
qTax	planning
qFinancial	analysis
qMargin	&	cost	control
qFinancial	planning
qCash	management
Each	are	of	performance	 is	analyzed	as	follows:
1) Summary	of	objectives
2) Owner
3) Frequency	of	measurement
4) Measure
5) Baseline
6) Target
7) Red	Amber	Green	status
8) Commentary
8/18/16 32
Taras CFO Services	:	Control
qAssurance	map
qInsurance	program
qContract	management
qERM
qAccounting	policies
qTax	compliance
Each	area	of	control	is	analyzed	as	follows:
1) Summary	of	objectives
2) Owner
3) Frequency	of	measurement
4) Measure
5) Baseline
6) Target
7) Red	Amber	Green	status
8) Commentary
8/18/16 33
Taras CFO	Services	:	People
qRecruitment
qLearning	&	development
qSuccession	planning
qPerformance	management
Each	area	of	control	is	analyzed	as	follows:
1) Summary	of	objectives
2) Owner
3) Frequency	of	measurement
4) Measure
5) Baseline
6) Target
7) Red	Amber	Green	status
8) Commentary
8/18/16 34
Taras CFO	Services	:	Processes
qFinancial	Reporting
qFinancial	systems
qInformation	management
qTransaction	 processing
qProcesses	to	franchise	
your	business
Each	area	of	control	is	analyzed	as	follows:
1) Summary	of	objectives
2) Owner
3) Frequency	of	measurement
4) Measure
5) Baseline
6) Target
7) Red	Amber	Green	status
8) Commentary
8/18/16 35
Section	I	– Our	CFO	&	accounting	services	combined
8/18/16 36
Taras CFO	Services	:	Our	CFO &	accounting	services
Cost	(Monthly)
Annual	Turnover	bands >£50k<£200k >£200k<£500k >£500k<£1m >£1m<£2m >£2m<£5m >£5m<£10m
Performance Service
Tax	Planning Accounting £40	 £75	 £150	 £165	 £325	 £575	
Financial	Analysis CFO £575	
Margin	&	cost	control CFO £165	 £325	 £575	
Financial	Planning CFO £165	 £325	 £575	
Cash	Management CFO £165	 £325	 £575	
Control
Assurance	Map CFO
Insurance	Program CFO
Contract	Management CFO
Enterprise	Risk	Management CFO
Accounting	policies CFO £165	 £325	 £575	
Tax	compliance Accounting £40	 £75	 £150	 £165	 £325	 £575	
People
Recruitment CFO
Learning	&	development CFO
Performance	management CFO £325	 £575	
Succession	planning CFO
Process
Transaction	processing Accounting £40	 £75	 £150	 £165	 £325	 £575	
Information	management CFO
Financial	systems Accounting £40	 £75	 £150	 £165	 £325	 £575	
Financial	reporting Accounting £40	 £75	 £150	 £165	 £325	 £575	
Total	monthly	fees £200	 £375	 £750	 £1,485	 £3,250	 £6,325
8/18/16 37
Section	J – Questions	&	answers
CONTACT US
8/18/16 38
Managing Partner : Matteo Turi
Financial Accountant: Urszula Baker
Trading address : 207 Regent Street W1B 3HH
Tel. +44/(0) 20 32 87 10 55
Tel. +44/(0) 20 32 87 10 44
E: mt@taras-financial.co.uk
info@taras-financial.co.uk

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Liverpool 29th June 2016

  • 1. 8/18/16 1 Taras Services Ltd Matteo Turi FCCA, Managing Partner Experts in Business Plan | Accounting | Growth Capital | Franchising | Exit “WE SCALE UP YOUR BUSINESS TO ACHIEVE PROFIT ON EXIT ”
  • 2. 8/18/16 2 Scale up your business to achieve profit on exit - Summary Section A – Our approach to finance & our recent successes Section B – 3 common business failures, 3 ways to grow your business & 3 business valuation methods Section C – Our partnerships Section D – Our advisory approach : 15 questions to answer for successful growth strategies Section E – Funding solutions for startups Section F – Exit plan and how to maximize value Section G – Franchising and how to maximize value Section H – The 4 components of success Section I - Our CFO & accounting service combined Section J – Q&A
  • 4. 8/18/16 4 Taras CFO Services - Bean counters or bean growers? Bean counting is needed to establish financial position of the business. This is a role usually performed by a book-keeper/financial accountant and is vital to the business. Bean growing is needed to sustainably grow the business. This role is performed by a CFO BOTH ARE NEEDED FOR SUCCESS!
  • 5. 8/18/16 5 Taras Services Ltd – Recent successes q 85 million Euros refinancing in the water sector for a 20 year Capital development program q 27 million Euros new free cash flow created with refinancing q 40 million Euros investments in natural resources in 6 countries q Major turnaround, acquisitions and IPO exit plan executed in telecom (£20 million raising), professional services (EBIT from 1% to 7%) and financial services (15 million euros acquisition from USA of Italian company) q Due diligence and price negotiation on exits and acquisition
  • 7. Taras CFO Services – 3 common business failures 1) No funding for growth 2) No exit plan & low value 3) Early closure of business
  • 9. Taras CFO Services – 3 ways to grow a business 10 20 30 50 70 100 150 1 -2 -6 -8 -20 10 40 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Sales Cash flow 10 20 30 50 70 100 150 1 2 5 10 20 30 50 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 2. With finance support 10 25 30 50 70 80 90 1 10 40 80 120 150 200 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 3. With franchising 1. No finance support We aim for sustainable growth & financial success LOW VALUE EXIT FAIR VALUE EXIT HIGH VALUE EXIT
  • 10. 8/18/16 10 Discounted cash flow Net asset value Guidelines company analysis Taras CFO Services – 3 ways to value a business
  • 11. 8/18/16 11 Section C – Our partnerships
  • 12. 8/18/16 12 SUMMARY – TARAS NETWORK Taras Services Ltd Advisory, Franchising, Acquisition International growth & exit Products trading across 12 countries Taras CFO Services – Our 3 partnerships
  • 13. 8/18/16 13 Section D – Our advisory approach & 15 questions
  • 14. 8/18/16 14 ADVISORY – 15 QUESTIONS WE ADDRESS 1) I currently have a specific plan in place right now to grow and develop my business 2) I know the current value of my business 3) I understand how franchising could potentially be of value to the growth of my business 4) I am the highest paid person in my business for the amount of time I spend there 5) I currently spend too much time in the day to day running of my business 6) I'd like to spend more time working on the future growth and expansion of my business 7) I find it difficult to find, keep and motivate my staff 8) I have a documented plan to exit my business with a timeline 9) The business would suffer/decline if I was absent from it for an extended period of time 10) I'd like to find out more about how I can increase the value of my business 11) I have properly documented procedures for my Business 12) I have CRM systems interlink to exchange and store all client data 13) I review the individual & joint performance of my team with them on a regular basis 14) I work on my overall business strategy for a minimum of 5 hours a week 15) I have held a staff training day in the last 12 months Taras CFO Services – Our Advisory approach
  • 15. 8/18/16 15 Section E – Funding solutions for start-ups
  • 17. 8/18/16 17 Section F – Exit plan & how to maximize your value
  • 18. 8/18/16 18 Taras CFO Services – the 3 Exit phases 1. Valuation assessment 2. Preparation >12 months 3. Execution >6 months Fee structure: - A monthly advisory fee - A success fee on execution. Typically 15-20% of the value added
  • 19. 8/18/16 19 Taras CFO Services – how to add value on exit : internationalization q The buyer will pay you a premium if you have international presence q Opening to new markets will automatically add value to your business value
  • 20. 8/18/16 20 Taras CFO Services – how to add value on exit : Succession Planning q The business must function without you q Succession planning will ensure the right value on exit q Early succession planning will ensure success
  • 21. 8/18/16 21 q Higher cash generation q Internationalization of business q Turnkey solution for buyers Taras CFO Services – how to add value on exit : Franchising
  • 22. 8/18/16 22 Section G – Franchising & how to maximize your value
  • 23. 8/18/16 23 Taras CFO Services – Franchising your business
  • 24. 8/18/16 24 Taras CFO Services – the 8 phases 1. The opportunity 2. Operations Manual 3. Contracts 4. Franchise package 5. Franchise recruitment 6. Franchise training 7. Launch franchise business 8. Controlled growth & support
  • 25. 8/18/16 25 Taras CFO Services – the execution of the 8 phases
  • 26. 8/18/16 26 Taras CFO Services – the 3 levels of franchising adoption Early adopters low licence price Medium adopters higher licence price Mature adopters highest licence price
  • 27. 8/18/16 27 Taras CFO Services – the 4 winners in franchising GDP increase 2. Franchisee 1. Bank 4. Taras 3. Franchisor Banks lends with low risk Enterpreneurs acquire a safe business Client increase business value and cash flow With our partners we add value to the client
  • 29. 8/18/16 29 Performance Control ProcessPeople Assurance, insurance, contracts, compliance Transactions, IT, systems Tax, budgeting, reporting, treasury Recruitment, development, performance, succession Taras CFO Services – the 4 components of success
  • 31. 8/18/16 31 Taras CFO Services – Performance qTax planning qFinancial analysis qMargin & cost control qFinancial planning qCash management Each are of performance is analyzed as follows: 1) Summary of objectives 2) Owner 3) Frequency of measurement 4) Measure 5) Baseline 6) Target 7) Red Amber Green status 8) Commentary
  • 32. 8/18/16 32 Taras CFO Services : Control qAssurance map qInsurance program qContract management qERM qAccounting policies qTax compliance Each area of control is analyzed as follows: 1) Summary of objectives 2) Owner 3) Frequency of measurement 4) Measure 5) Baseline 6) Target 7) Red Amber Green status 8) Commentary
  • 33. 8/18/16 33 Taras CFO Services : People qRecruitment qLearning & development qSuccession planning qPerformance management Each area of control is analyzed as follows: 1) Summary of objectives 2) Owner 3) Frequency of measurement 4) Measure 5) Baseline 6) Target 7) Red Amber Green status 8) Commentary
  • 34. 8/18/16 34 Taras CFO Services : Processes qFinancial Reporting qFinancial systems qInformation management qTransaction processing qProcesses to franchise your business Each area of control is analyzed as follows: 1) Summary of objectives 2) Owner 3) Frequency of measurement 4) Measure 5) Baseline 6) Target 7) Red Amber Green status 8) Commentary
  • 36. 8/18/16 36 Taras CFO Services : Our CFO & accounting services Cost (Monthly) Annual Turnover bands >£50k<£200k >£200k<£500k >£500k<£1m >£1m<£2m >£2m<£5m >£5m<£10m Performance Service Tax Planning Accounting £40 £75 £150 £165 £325 £575 Financial Analysis CFO £575 Margin & cost control CFO £165 £325 £575 Financial Planning CFO £165 £325 £575 Cash Management CFO £165 £325 £575 Control Assurance Map CFO Insurance Program CFO Contract Management CFO Enterprise Risk Management CFO Accounting policies CFO £165 £325 £575 Tax compliance Accounting £40 £75 £150 £165 £325 £575 People Recruitment CFO Learning & development CFO Performance management CFO £325 £575 Succession planning CFO Process Transaction processing Accounting £40 £75 £150 £165 £325 £575 Information management CFO Financial systems Accounting £40 £75 £150 £165 £325 £575 Financial reporting Accounting £40 £75 £150 £165 £325 £575 Total monthly fees £200 £375 £750 £1,485 £3,250 £6,325
  • 37. 8/18/16 37 Section J – Questions & answers
  • 38. CONTACT US 8/18/16 38 Managing Partner : Matteo Turi Financial Accountant: Urszula Baker Trading address : 207 Regent Street W1B 3HH Tel. +44/(0) 20 32 87 10 55 Tel. +44/(0) 20 32 87 10 44 E: mt@taras-financial.co.uk info@taras-financial.co.uk