2. Creative Marketing to Drive Your Sales
You can't avoid it. There's no TiVo or ad- Stall Talk’s core service is producing, distributing, and installing
adhesive vinyl across rows of portable restrooms to create Stall Talk delivers your
blocking software to protect you. You can't GIANT, mural-like advertising billboards at the largest special message to millions of
event-goers of all ages and
just turn the page to make it go away. It's events in the United States.
demographics! Hand-pick the
everywhere. And that's our advantage. Stall Talk also measures and reports consumer engagement of events that cater to your
your advertising campaigns via direct response using a state-of- desired demographic. There
Chicago is the third largest market in the United States boasting the-art mobile marketing technology. are HUNDREDS of event
hundreds of outdoor events catering to millions of attendees possibilities!
Stall Talk fuses creative outdoor advertising campaigns with
annually. Nearly all outdoor events provide portable restrooms
sociodemographic information gleaned from the web in a way
where crowds eagerly wait for the door to open in front of them.
that allows brands to reach hyper-local audiences, capture
With a strong, call-to-action message and great design, your
leads, and then convert them into customers using an advanced
advertisement will receive exposure to the masses with the
mobile marketing technology.
potential for massive impression times and increased ROI.
Stall Talk was founded with one goal in
Capture prospective customers’ attention while they stand in
mind: provide a measurable return on your line waiting to use the restroom for 10-15 minutes! Get them to
marketing investment dollars. take action by offering them a mobile coupon!
Activate your advertising
campaign by integrating our
We are an experiential marketing company with exclusive mobile marketing software.
advertising rights to more than 155,000 portable Gather leads, communicate
restrooms across 77 markets, 25 states, and 234 Learn who responded to your offer using information we collect with prospects, and convert
universities. Stall Talk, and our strategic network of high- from their social media profile pages [Facebook, LinkedIn, them into customers at a
profile events, venues and construction sites, delivers your Twitter, YouTube, MySpace]. measureable ROI.
campaign’s messages directly to micro-targeted
audiences in a way that captures their attention and will
not be ignored.
Demographic information such as age,
gender, profession, relationship status,
associations and schools will all be
“Why didn’t I think of that?” - Channel 10 (WBIR)
gathered for your review.
“A captive audience.” - News Sentinel
Target your marketing efforts for maximum success utilizing
“A novel idea.” - The Tennessean mixed marketing strategies including SMS/text message
Our marketing intelligence
marketing, direct-to-voicemail, and/or email.
software collects and reports
“Talk about your captive audience. Your attention is riveted detailed social and demographic
directly on the space in front of you. People indeed read the reports on WHO is responding
ads thoroughly.” - Adweek Identify the most socially impactful customers and incentivize by capturing publicly listed
them to drive word of mouth advertising by promoting your information from prospects’
business online social media profile pages.
"This was the only place in the world people would stand in line
to read the advertising." - Boston Globe
4. PORTABLE RESTROOM WRAPS
Each panel is a - 7ft x 4ft - billboard!
Poster Advertisements (18 x 24 ) Mobile Activation
Included with purchase of wrap!
See how it works on next page.
5. ‘
STEP 1: Capture
Capture leads by offering incentives for people to respond
while they wait in line for the restroom!
STEP 2: Analyze
Instantly find out who responds to your offer after we gather
information from their social media profile pages [Facebook,
LinkedIn, Twitter, YouTube, MySpace, Klout, etc.]
STEP 3: Review
Demographic information such as age, gender, and
profession, as well as social information such as relationship
status, associations, and schools will all be gathered for your
review. We even assign them with a Klout score so you can
identify your socially impactful leads!
STEP 4: Convert*
Follow up and create multiple selling opportunities. Convert
your leads into customers via direct-to-voicemail, email,
auto-responders, print, mobile text messaging, and/or
webinars to make more money!
*Additional fees may apply. Inquire for more information.
6. CREATE. INTEGRATE. DISTRIBUTE.
Create your offer, integrate the technology, and we will produce,
install and place your advertisement at the following events:
7. 750,000 combined attendees.
Residents from nearly every Chicago
neighborhood, with varying interests,
hobbies and lifestyles in attendance.
Each event specially caters to the host
neighborhood and residents.
All events are held over a span of two
days, offering hours upon hours of
visibility to a highly-captive audience.
Target general audiences by neighborhood
or demographic, then use our exclusive
mobile marketing technology to focus
your follow-up opportunities on interests,
hobbies, career, relationship status, food
& drink preferences, etc.
Events are held throughout the entire
year, making mural advertising at events
more visible and cost-effective than any
other outdoor advertising medium.
8. LONG GROVE CHOCOLATE FEST MAYFEST
May 4th – 6th May 18th – 20th
Event information Event information
Every year, thousands of festival-goers of all ages stroll through the cobblestone streets of historical Start your summer off right with this incredible festival! Mayfest is the first kick-ass event of the
downtown Long Grove, home to more than 50 distinctive shops and restaurants, including the well- season. Get off the couch and get ready to ROCK! This 3-day festival features Chicago’s finest bands
known Long Grove Confectionery. Enjoy live music from 30-plus bands on all four stages! Grab a performing throughout the weekend. We offer some incredible food options and ice cold beverages
beer at the Beer and Brat tent, or indulge in a wine pairing. Children can enjoy pony rides, kiddie that will ultimately quench your thirst. We have situated our main stage inside one of the largest tents
rides, workshops, and kid-friendly live entertainment. around. This oversize tent is probably the largest constructed in the City and provides a covered
arena that truly ROCKS. The overall venue also features our outdoor beer garden and merchant
Attendance square.
15,000+ Attendance
Demographics 50,000
Increasing in population and average income, Long Grove holds many festivals. With a median age of Demographics
45 and average HHI of $156,000, this affluent town is a great target. Over 57% hold an advanced
degree while many resident commute into the city limits for work. Lakeview’s diverse dining, shopping and entertainment options offer a broad appeal to visitors and
residents of all ages. This sprawling North Side community, one of Chicago’s largest, is characterized
by a vast culinary landscape of cuisines and cultures, and equally plentiful shops and boutiques.
Lakeview encompasses two popular districts: Wrigleyville, home of Wrigley Field and the Chicago
Cubs; and Boystown, one of the nation’s largest and most vibrant LGBT communities.
9. GLENCOE GRAND PRIX MIDSOMMARFEST
June 1st – 2nd June 8th – 10th
Event information Event information
The Tour of the North Shore (ToNS) will be one of Illinois premier cycling events in 2012. Each
This is one of the regions most eagerly anticipated and well-established summer festivals. Now in its
festival is located exclusively on Chicago’s North Shore in the heart of vibrant cycling communities.
47th year, approximately 50,000 people gather on Clark Street to enjoy great international food,
These two events will bring world class cycling to the North Shore and provide residents and
stellar family activities, lively entertainment on four stages, and over 100 quality artisans showcasing
spectators with an exciting weekend festival of fun and activities for the whole family.
their wares.
Attendance Attendance
10,000+
50,000+
Demographics Demographics
One can’t beat the community atmosphere found in this North Shore town. About an hour’s drive from One of Chicago’s oldest Swedish neighborhoods is now one of Chicago’s most diverse. From life-long
the heart of Chicago, Lake Bluff and Glencoe boast elegantly maintained homes and a thriving, residents to the influx of professional, early-thirty-something, this neighborhood boasts an array of
compact business district. Residents take a quiet, but intense pride in their community.
unique and diverse restaurants, shops and bars. A proud neighborhood of the GLTB community, this
neighborhood can be considered very influential in Chicagoland
10. TASTE OF RANDOLPH LONG GROVE STRAWBERRY FESTIVAL
June 15th – 17th June 22nd - 24th
Event information Event information
Top-rated West Loop neighborhood restaurants come together with talented artisans and eclectic vendors for The 29th Annual Strawberry Fest is the granddaddy of Long Grove’s signature festivals, drawing
this three-day cross-cultural celebration. Artisan and restaurant booths are intermixed along two the aligning close to 40,000 visitors to the historic business district for the 3-day event. It is considered one of
rows that adorn six blocks of Randolph Street during the three-day festival. the premier outdoor festivals in the Chicagoland area.
Attendance Attendance
100,000+ 15,000
Demographics Demographics
Primarily unmarried, city-dwelling professionals between the ages of 25-40, this crowd comes to Randolph St.,
Increasing in population and average income, Long Grove holds many festivals. With a median
to pair the hottest chef’s new flare with their favorite music. Affluent, well-educated Chicagoans with an
age of 45 and average HHI of $156,000, this affluent town is a great target. Over 57% hold an
average HHI of $50,000+ await this particular festival every year.
advanced degree while many resident commute into the city limits for work.
11. CHICAGO SUMMERFEST ROCK AROUND THE BLOCK
June 23rd – 24th July 7th – 8th
Event information Event information
Nestled in the heart of Lincoln Park, Chicago Summerfest has the best of the best when it comes to Rock Around the Block is located at one of the most highly visible intersections in Chicago at 3200 N.
local food, merchants, and patrons making this event so popular it had to move to a larger location. Lincoln Avenue at Belmont. The Chicago neighborhood of Lakeview is one of the most popular areas
Festival-goers can visit local artisans booths, featuring a wide array of mixed media and jewelry. The in the Midwest largely due to its great dining, shopping and nightlife.
adjacent park is typically utilized as a ‘Ravinia‘ style oasis where attendees can throw down a blanket
and enjoy the food & music.
Attendance
Attendance 50,000+
65,000+
Demographics
Demographics
This sprawling North Side community, one of Chicago’s largest and most densely populated, is
characterized by its two popular districts: Boystown, one of the nation’s largest and most vibrant
Lincoln Park could be considered the Mecca of outdoor possibilities in Chicago. With a median age of LGBT communities, and the famous, Wrigleyville, home of Wrigley Field and the Chicago Cubs. With
34, and 86% of the population over 21, this is THE place for the young professionals with disposable a median age of 33 years old, 30% have never been married, and bring in an average HHI of
income. Between the Lincoln Park Zoo, the ecclectic Oz Park, North Ave Beach, summertime $66,000. This neighborhood’s residents are known to play as hard as they work.
farmer’s markets and a whole slew of bars, restaurants, shops and stores, young pros thrive in this
neighborhood.
12. SUMMER ON SOUTHPORT IRISH FEST
July 21 – 22 st nd July 28th –29th
Event information Event information
Southport gives attendees a delicious, eclectic mixture of the culinary, visual, and performing arts. Two days of fun and food, celebrating Irish heritage and Celtic Pride in Arlington Heights.
This two-day community festival is located at N. Southport at Waveland near Wrigley Field. Southport
is one of the city’s best shopping/nightlife districts and includes beautifully maintained tree-lined
streets, with rows of lovely houses in all manner of architectural styles. Local artisans showcase their
wares and local restaurants and eateries will offer your favorite summer food. Our Sunday Gospel Attendance
Brunch will provide an early morning opportunity to join us in this celebration of community.
10,000+
Attendance
60,000+
Demographics
Demographics
Arlington Heights is an affluent Northwest suburb with rich German, Irish and Polish heritages.
Currently, the town can boast its sense of family and community, as 25-40 yr olds make up 25% of
This sprawling North Side community, one of Chicago’s largest and most densely populated, is
the population, with nearly 60% of married households bringing in an average HHI of nearly $67,000
characterized by its two popular districts: Boystown, one of the nation’s largest and most vibrant
per year.
LGBT communities, and the famous, Wrigleyville, home of Wrigley Field and the Chicago Cubs. With
a median age of 33 years old, 30% have never been married, and bring in an average HHI of
$66,000. This neighborhood’s residents are known to play as hard as they work.
13. EDGE FEST WRIGLEYVILLE SUMMERFEST
August 4th – 5th August 4th – 5th
Event information Event information
Join us on August 4th and 5th for Edge Fest, a spectacular festival featuring some of Chicago’s best Wrigleyville SummerFest offers plenty of tasty food and beverages to be enjoyed, plus many local
artists and award-winning entertainment. Edge Fest takes place in Edgewater, one of Chicago’s most vendors showcasing their products and services. Not your average festival, Wrigleyville SummerFest
diverse neighborhoods. This event will also feature local food from restaurants in the area to features a Kids Zone with interactive games and family-friendly activities during the day in addition to
showcase some of the delicious cuisines in this unique neighborhood. the live music, beer, and savory flavors that Chicagoans know and love.
Attendance Attendance
35,000+ 50,000+
Demographics Demographics
Nestled among the artistic and eclectic neighborhoods of Lincoln Square and Rogers Park, Wrigleyville has come to be one of Chicago’s most legendary neighborhoods due to its easy access
Edgewater is home to the village of Andersonville, and one of Chicago’s most diverse neighborhoods. to public transportation, its abundance of well-known restaurants, clubs, and bars; as well as it being
The ethnic makeup of Edgewater is diverse with Native Americans, former Yugoslavians, Africans of every home to renowned music venues. Wrigleyville is home to recent college grads working their way up
part, young hipsters, new parents, first-time homeowners, college students, and many others making their
the corporate ladder. Summerfest is one of the unique festivals that blends family time with party time.
home here. Age, ethnicity and income truly cross the board in this neighborhood.
14. RETRO ON ROSCOE NORTHSIDE SUMMERFEST
August 11th – 12th August 17th – 19th
Event information Event information
Retro features Chicago’s top talent and entertainment on 3 main stages. Six full blocks of artisans,
The eclectic NorthSide SummerFest (NSS) talent roster offers a little something for just about every
antique vendors, and merchants next to local restaurants and regional favorites who fill the venue with
taste. The NSS will give the hot dog days of summer a righteous send-off, with a full lineup of the
summertime samplings and tasty treats. Further, Four Treys Bar hosts The Retro on Roscoe Antique
area’s best bands, a wide selection of arts and crafts and a mouth-watering array of food and HOT
and Classic Car & Motorcycle show, which will showcase over 50 antique, classic and muscle cars
DOGS from all corners of the city.
throughout the weekend at the festival, providing excellent entertainment for the entire family.
Attendance Attendance
60,000+
50,000+
Demographics Demographics
This sprawling North Side community, one of Chicago’s largest and most densely populated, is
While Roscoe Village is quickly becoming the “it neighborhood” for young, professional families and
characterized by its two popular districts: Boystown, one of the nation’s largest and most vibrant
new parents, Retro on Roscoe caters to a crowd of larger masses. Families will partake in the
LGBT communities, and the famous, Wrigleyville, home of Wrigley Field and the Chicago Cubs. With
plethora of activities while the 50-somethings can check out the vintage cars that they used to take to
a median age of 33 years old, 30% have never been married, and bring in an average HHI of
the drive-in. Meanwhile, the young, non-married attendees can try one of many local beers and watch
$66,000. This neighborhood’s residents are known to play as hard as they work.
the local talent get crazy on stage.
15. LONG GROVE ART FEST CLARK AFTER DARK
August 18 – 19 th th August 23rd
Event information Event information
At the Long Grove Art and Wine Festival, attendees can shop amongst hundreds of the best artists Support Illinois Troops and their Families with Live music, Drinks, Live Auction and a Raffle. Over
across the country as they showcase and sell their original work. Attendees will have the opportunity 2.4 Million Americans serve our nation in Uniform. Over 80,000 troops from Illinois have deployed
to enjoy and purchase artwork in a variety of different mediums, such as acrylic, oil, water color,
since 9/11. Over 300,000 receive support every year from the USO of Illinois.
sculpture, ceramics, jewelry, fiber, glass, photography, paper, wood leather, metal and mixed media.
Attendance Attendance
15,000+ 12,000+
Demographics Demographics
Increasing in population and average income, Long Grove holds many festivals. With a median age of Former and current military families and friends gather to support America’s troops, with main
45 and average HHI of $156,000, this affluent town is a great target. Over 57% hold an advanced demographic being military men aged 24-40, and women supporters of the same age.
degree while many resident commute into the city limits for work.
16. THE BOULEVARD LONG GROVE APPLE FEST
August 24 – 26 th th
September 28th – 30th
Event information Event information
The Boulevard is a classic Chicago event that is as diverse as the neighborhood itʼs located in. Logan Village restaurants and outdoor food booths will carry a wide range of apple-inspired treats. Visitors
Square, the backdrop for The Boulevard, is a historic Chicago neighborhood filled with beautiful will enjoy outdoor ambiance and the many activities staged throughout the historic village.
century-old mansions and packed with culinary gems. Great entertainment will be featured in Fountain Square, Towner Green, Covered Bridge and at the
Bands on our two stage festival are an eclectic batch of some of Chicago’s hippest bands. We Gazebo Stage near Beans and Leaves. This three-day weekend will ‘a-peel’ to people of all ages.
carefully select some delicious craft beers… some that aren’t typically offered at other street Pony rides, carnival rides, and much more will provide fun for the kids.
festivals… YES!
Attendance
Attendance
15,000
50,000
Demographics
Demographics
Increasing in population and average income, Long Grove holds many festivals. With a median age of
Logan square is a diverse neighborhood, traditionally high in Hispanic families, and with quickly 45 and average HHI of $156,000, this affluent town is a great target. Over 57% hold an advanced
increasing numbers of young, white 20- and 30-somethings. Many of these college-educated work in degree while many resident commute into the city limits for work.
the service, retail or art industries. With two CTA station, Logan Square has become a trending
neighborhood, blossoming new restaurants, gastropubs, music venues, late night clubs and shops.
17. CONTACT US
Gretchen Kirchmer
VP Business Development
Gretchen@StallTalk.net
Stall Talk, Inc.
Phone: (513) 850-3203
Fax: (865) 481-4888
www.StallTalk.net