The Future of Visual Social Media
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This document is a presentation about the future of social media and visual content. It discusses trends toward more visual content like photos and videos on social platforms. It provides statistics showing images get far more engagement than other content types. The presentation then discusses how businesses can succeed using visuals in social media, including creating a visual publishing calendar, starting with what's already working on different platforms, and utilizing all social media assets. Finally, it mentions potential future projects for a social media campaign called "Social MEowDIA," including memes, motion graphics, and a blog post series.
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The Future of Visual Social Media
- 1. @atraine VISUALS The Future of Social Media Andrew Melchior, Co-Founder andrew@avalaunchmedia.com
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- 13. @atraine 100’s of Others • Google+ •StumbleUpon •Reddit •Flickr • Yelp •Gentlemint •DailyBooth •Plurk • Classmates
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- 15. @atraine Trends To More Visuals •Pinterest Created a Monster •Facebook Timeline • Reply/Comment with Image •Instagram Videos • Larger Head/Cover Images Mind Blowing Stats (up next) Visual Social Media Marketing – Krista Neher
- 16. @atraine • Images get 50% more interaction than other content • 6 Billion photos uploaded each month • Photos get 7x more likes and 10x more shares than links
- 17. @atraine # 1
- 18. @atraine 4000% growth in the last year 80% of Pins are Repins
- 19. @atraine Purchased for 1 Billion with over 100 Million users 575 likes and 81 comments per second 1,278,915 photos posted of Hurricane Sandy during storm
- 20. @atraine 90% of info submitted to the brain is visual Images process 60,000x faster than text
- 21. @atraine So How Do Businesses Succeed Using Visuals in Social Media?
- 22. @atraine NOT
- 26. @atraine SNOOP
- 27. @atraine Utilize Your SM Assets •Tweet it (A LOT, and again) •Facebook – Average post from your brand only reaches 16% of your fans
- 28. @atraine Social MEowDIA: The Cast Study
- 29. @atraine Social MEowDIA: The Cast Study “Avalaunch Media dropped this SWEET infographic” “I think this infographic is genius” “PURE GENIUS” “Best, cutest, funniest infographic ever” “This infographic is AWESOME” “LOL!” “Social Meowdia is beyond absurd. So absurd, that I LOVE IT” … the list goes on and on “All other infographics can now go home!”
- 31. @atraine What’s Next for Social MEowDIA? • Memes (10) • Motion Graphic • Blog Post Series (10) • Wall Posters • Cause Campaign on 7/1
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- 33. @atraine Andrew Melchior, Co-Founder andrew@avalaunchmedia.com @atraine Thank You! Deck @ http://www.slideshare.net/MattSiltala