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@Matt_Siltala
Visual Content in Social Media
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala
@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala
@Matt_Siltala
History Lesson
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
100’s of Others
• Google+
• StumbleUpon
• Reddit
• Flickr
• Yelp
• Gentlemint
• DailyBooth
• Plurk
• Classmates
@Matt_Siltala
@Matt_Siltala
Trends To More Visuals
• Pinterest Created a Monster
• Facebook Timeline
• Reply/Comment with Image
• Instagram Videos
• Larger Head/Cover Images
Mind Blowing Stats (up next)
Visual Social Media Marketing – Krista Neher
@Matt_Siltala
• Images get 50% more interaction than other content
• 6 Billion photos uploaded each month
• Photos get 7x more likes and 10x more shares than links
@Matt_Siltala
# 1
@Matt_Siltala
4000% growth in the last year
80% of Pins are Repins
@Matt_Siltala
We Are Visual People
@Matt_Siltala
For Example
@Matt_Siltala@Matt_Siltala
@Matt_Siltala
Your Title Here
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@Matt_Siltala
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Graphic Showing Time On Site
@Matt_Siltala
@Matt_Siltala
Shopify Stats
@Matt_Siltala
@Matt_Siltala
Purchased for 1 Billion with over 100 Million users
575 likes and 81 comments per second
1,278,915 photos posted of Hurricane Sandy during storm
@Matt_Siltala
•
90% of info submitted to
the brain is visual
Images process 60,000x
faster than text
@Matt_Siltala
So How Do Businesses
Succeed
Using Visuals in Social Media?
@Matt_Siltala
•
NOT
@Matt_Siltala
•
Create
A
Publishing
Calendar
@Matt_Siltala
•
Start
With
What’s
Working
@Matt_Siltala
•
Two
Words:
News
Jack
@Matt_Siltala
•
@Matt_Siltala
How To Infuse Personality
-Naming of Boards
-Descriptions
-Know your Audience
-Have a Theme
-Tell a Story with your Brand
-Be the Expert
@Matt_Siltala
Utilize Your SM Assets
•Tweet it (A LOT, and again)
• Facebook – Average post
from your brand only reaches
16% of your fans
@Matt_Siltala
Social MEowDIA: The Cast
Study
@Matt_Siltala
Social MEowDIA: The Case
Study
“Avalaunch Media dropped this SWEET infographic”
“I think this infographic is genius”
“PURE GENIUS”
“Best, cutest, funniest infographic ever”
“This infographic is AWESOME”
“LOL!”
“Social Meowdia is beyond absurd. So absurd, that I LOVE IT”
… the list goes on and on
“All other infographics can now go home!”
@Matt_Siltala
What’s Next for Social
MEowDIA?
• Memes (10)
• Motion Graphic
• Blog Post Series (10)
• Wall Posters
• Cause Campaign on 7/1
@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala
Download Here:
http://avalaunchmedia.com/social-
media-explained-ebooks
@Matt_Siltala@Matt_Siltala
@Matt_Siltala
Matt Siltala, President
Matt@avalaunchmedia.com
@Matt_Siltala
Thank You!
Deck @ http://www.slideshare.net/MattSiltala

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