1. SAS and Social Media:
What’s In It for Me?!?!
Matt Malczewski, Communities Manager, SAS
Canada
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2. What is Social Media?
2
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3. SHOW
OF
HANDS
3
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4. SAS Social Media Engagement Survey
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5. Overall Results
 686 respondents (16% response rate)
 Spread across all geographies
 LinkedIn, Facebook most popular
 Most usage is at home (56%) not at work
 Clear desire to keep public/private separate
5
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6. Overall Results: Toronto
 36% of all respondents from GTA
 92% using SM ( predom. LinkedIn) up to 5 hours a week
 49% for professional vs. 15% social
 SAS and Social Media
 70% for technical support
 51% search for Education-related items
 49% for user group meetings/discussion groups/assets
 21% for SAS-specific networking
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7. And now…. the gifts! Thank-you, GTA!
Aaron Deng Mahendra Munidasa
Alain Boudreault Marta Rostan
Alan Meisner Olia Kchik
Ananth Nama Rehan Syed
April Lei Roger Zhang
Art Tabachneck Ross Hamilton
Bruce Densmore Ruth Croxford
Daniel Liu Shan Ali Rasul
Dina Duhon Stephen Leung
Emily Lee Steven Frensch
George Ho Ted Yeung
Helen Li Terry Eastman
Henry Jing Valentina Broussilovskaia
Jian Yuan Victor Leung
Jing Gu Victor Zurkowski
Jinsong Zhang Wallace Law
John Lam Wei Lu
Jorge Silva Wei Pan
Julia Huang Yongseok Choi
Kamran Jafry Zlatko Zahirovic
Leo Guelman
Luiz Simonetti
Mabub Khandoker
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8. SAS Brings It All Together
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9. LinkedIn
9
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10. LinkedIn: Toronto Data Mining
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11. Blogs
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12. Blogs: Non-Corporate
12
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13. Blogs: Non-Corporate
13
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14. YouTube
14
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15. YouTube: SAS Canada Users Group Playlist
15
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16. Facebook: Toronto Data Mining
16
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17. Twitter
17
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18. DIVE
RIGHT
IN!
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19. Matt Malczewski, Communities Manager
Email: matt.malczewski@sas.com
Twitter: @Malchew (www.twitter.com/Malchew)
LinkedIn: Matt Malczewski
Blog: Musings from An Outlier: the SAS Users Blog
YouTube: SASSoftware Channel
THANK YOU!
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