3. •
•
•
•
•
•
Investment
and
advisory
Focus
on
plaJorms
Growth
stage
InternaIonal
expansion
PorJolio
of
six
companies
Raised
capital
in
San
Francisco
&
London
over
the
past
13
years.
3
4. • Funding
strategy
is
as
important
as
product
or
markeIng
strategy
– Rule
of
the
Raise
• Raise
more
than
you
think
you
need
• Raise
it
when
you
don’t
need
it
• Raise
it
from
people
who
bring
more
than
money
4
5. Select
investors
– Stage,
HNW,
strategic
– With
industry
or
sector
knowledge
– Round
‘sweet
spot’
– A
network
of
customers
and
execuIves
– Experience
as
entrepreneurs
– Investment
track
record
– Geography
• Follow-‐on:
– ParIcipate
in
the
next
round
• Advisors
&
Governance
5
6. Presenta4on
– Focus
on
a
single
business
line
– Address
business
objecIons
upfront
• Revenues,
markeIng,
opportunity
size
– Show
don’t
tell
– Pitch
by
analogy:
examples
that
amplify/validate
– Concept
vs
Data
driven
(vision
vs
numbers)
6
8. • Product
pipeline
– Where
is
it
now?
Milestones
• Team
– ExecuIon,
experience,
holes
• Financials
– Reasonable
assumpIons
– Comparables
• Use
of
Funds
• Recap
the
focus,
forecast
and
funding
8