This is a presentation given to LIANZA members, 19 May 2013.

2. 1. Copyright
2. Creative Commons
3. CC in schools policy
4. Government policy
5. Creative and cultural fields
6. Students
7. Search

3. Let's begin with the obvious

4. Potential of digital technologies
and the Internet to:

5. Potential of digital technologies
and the Internet to:
share teaching resources

6. Potential of digital technologies
and the Internet to:
share teaching resources
collaborate

7. Potential of digital technologies
and the Internet to:
share teaching resources
collaborate
save time and money

8. Potential of digital technologies
and the Internet to:
share teaching resources
collaborate
save time and money
stop reinventing various wheels

9. Potential of digital technologies
and the Internet to:
share teaching resources
collaborate
save time and money
stop reinventing various wheels
disseminate our cultural heritage

10. However:
Two problems

11. First problem:
Copyright

12. Second problem:
Teachers don't hold copyright to
their resources

13. Two solutions,
but first....

14. 1. Copyright

15. What is copyright?

16. Bundle of rights:
copy, distribute, perform, adapt

17. Automatic
(no © required)

18. *applies online*

19. Lasts for 50 years after death

20. But what is the purpose of
copyright?

21. Statute of Anne, 1710:
“For the encouragement of
learning”

22. USA Constitution:
“To promote the progress of
science and useful arts.”

23. The commons is a public good
+
People need an incentive to
create
=
Limited monopoly, i.e. copyright
=
A vibrant culture

24. However...

25. Copyright the opportunities and
problems of print culture
“Caxton Showing the First Specimen of His Printing to King Edward IV at the Almonry, Westminster,” by Daniel Maclise, 1851.

26. ‘All Rights Reserved’ copyright
restricts the potential of digital
technologies and the Internet

27. What to do?
“Grayson, Westley, Stanislaus County, Western San Joaquin Valley, California. Seventh and
eighth grade class in Westley school after lesson in Geography” 1940, US National Archives 83-
G-41445, via Flickr. No known copyright.

28. 1. Copyright
2. Creative Commons

29. Public Domain
Few Restrictions

30. Public Domain
Few Restrictions
All Rights Reserved
Few Freedoms

31. Public Domain
Few Restrictions
All Rights Reserved
Few Freedoms
Some Rights Reserved
Range of Licence Options

33. Four Licence Elements

34. Attribution

35. Non Commercial

36. No Derivatives

37. Share Alike

38. Six Licences

39. More free More restrictive

40. More free More restrictive

41. More free More restrictive

42. More free More restrictive

43. More free More restrictive

44. More free More restrictive

45. More free More restrictive

46. More free More restrictive

47. Retain
copyright:
Creative
Commons
licence
permission in
advance
“2500 Creative Commons Licences” by qthomasbower, via Flickr.
Made available under a Creative Commons Attribution-Share
Alike 2.0 licence.

48. Go to creativecommons.org/choose

49. Layers
Licence symbol
Human readable
Lawyer readable
<a rel="license"
href="http://creativecommons.org/licenses/
by/3.0/"<<img alt="Creative Commons
License" style="border-width:0"
src="http://i.creativecommons.org/l/by/3.0/
88x31.png" /<</a<<br /<This work is
licensed under a <a rel="license"
href="http://creativecommons.org/licenses/
by/3.0/"<Creative Commons Attribution 3.0
Unported License</a<

51. However...

52. You can't apply a CC licence if
you don't hold copyright

53. Teachers don't hold copyright to
their teaching resources

54. 1. Copyright
2. Creative Commons
3. CC in schools policy

55. All teaching materials:
Creative Commons Attribution

56. 1. No need to ask permission

57. 1. No need to ask permission
2. Keep resources when you
leave

58. 1. No need to ask permission
2. Keep resources when you
leave
3. Teachers receive credit when
their work is reused

59. Case studies at
creativecommons.org.nz

60. “When I look outside at other
schools, I think, why aren’t you
doing this?”
Nathan Parker, Warrington
School

61. “Teachers are collaborating
more, and they’re also involving
their students in the
development of those teaching
and learning resources.”
Mark Osborne, ASHS

62. 1. Copyright
2. Creative Commons
3. CC in schools policy
4. Government policy
Beehive, Wellington, NZ. Creative Commons Attribution
Non Commerical No Derivatives by stewartbaird by Flickr.

63. NZGOAL:
Government guidance, approved
by Cabinet

64. NZGOAL:
a)Provides a framework for
release using CC BY
a)Advocates release using CC BY

65. 2. “It is widely recognised, in New Zealand and
abroad, that significant creative and economic
potential may lie dormant in such copyright and
non-copyright material when locked up in
agencies and not released on terms allowing re-
use by others.”
...
3. “The Government wants to encourage the
realisation of this potential.”

66. BoTs are “invited” to:
1) become familiar with NZGOAL
2) take NZGOAL into account when
releasing copyright material

67. Case Studies:
Ministry for the Environment
Wellington City Council
LINZ
Te Papa

68. 1. Copyright
2. Creative Commons
3. CC in schools policy
4. Government policy
5. Creative and cultural fields
“Tosca Olinsky, American painter, 1909-1984,”
date unknown, Smithsonian American Art
Museum J0115443, via Flickr. No know
copyright.

69. i) New ‘Business Models’

70. Creative Commons licences allows
for changes in:
1) production (new forms)
2) distribution (new channels)
3) consumption (read only →
read/write)

73. Case Studies:
Meena Kadri
Bronwyn Holloway-Smith
Disasteradio
Open Source Cinema
'Uttarayan Sunset' by Meena Kadri/Meanest
Indian, via Flickr. This image is made
available under a Creative Commons
Attribution Non Commercial No Derivatives
licence.

74. ii) Culture and Heritage

76. Many cultural works are in
copyright but not commerical
viable

77. Where public money is involved,
we advocate for open licensing

78. The infamous 'low hanging fruit.'
1. Public domain works
→ use the 'public domain' mark
2. Materials with easy permissions
→ CC friendly donors
3. Institution's own copyright
→ release according to NZGOAL

79. iii) Public Funding

80. The taxpayer—via CreativeNZ, NZ
On Air, etc—funds a lot of culture

81. Many publicly funded cultural
works will not enter the public
domain till at least 2100

82. Creative Commons can give
publicly funded work a second life

83. 1. Copyright
2. Creative Commons
3. CC in schools policy
4. Government policy
5. Creative and cultural fields
6. Students
Banks College students playing leap frog. Wellesley College :Photographs relating to Wellesley College, Banks College and Croydon School.
Ref: 1/2-147264-F. Alexander Turnbull Library, Wellington, New Zealand. http://natlib.govt.nz/records/22901144

84. Creative Commons is a great way
to teach students about
copyright

85. Creative Commons shifts the
conversation from what students
can’t do, to what they can.

86. Teach students to critically,
creatively and legally engage
with their intellectual and
cultural heritage
'read only' → 'read/write'

88. Mix & Mash 2013: The New Storytelling
mixandmash.org.nz
Prizes of $50, $500 and $2000

89. Screenshot of “Manny’s Story” by Casey Carsel, via Youtube. Made available under a
Creative Commons Attribution 3.0 licence

90. 1. Copyright
2. Creative Commons
3. CC in schools policy
4. Government policy
5. Creative and cultural fields
6. Students
7. Search
Photograph of Card Catalog in
Central Search Room, 1942, US
National Archives, via Flickr. No
known copyright.

91. More than 700 million works

92. General: search.creativecommons.org
New Zealand: digitalnz.org
Media: commons.wikimedia.org
Photos from Flickr: flickr.com/creativecommons or
compfight.org
Music: Jamendo.org
Public domain movies and music: archive.org
Video: vimeo.com/creativecommons

93. creativecommons.org.nz
@cc_Aotearoa
admin@creativecommons.org.nz
facebook.com/creativecommonsnz