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Join us in support of the Norwin High School Boys Soccer Team for our 4th annual golf tournament at Manor Valley Golf Course on June 27. See flyer for details.
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IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
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If there's one thing every brand wants, it's a BFF—a Business Friend Forever. And while forming this relationship isn't easy, Century 21 has managed to establish a rapport with consumers through "Internet competitive content." According to Matt Gentile, director of social media for Century 21 and creator of its BFF term, Internet competitive content is any form of content that captures consumers' attention for the two to three seconds that the brand has them in their social feeds. Visual content such as memes, infographics, and videos do particularly well, he adds, and helps produce a consistent “digital drum beat” that gets people to return to the brand's properties.
C21 Makes BFFs Through Competitive Content
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The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television. IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies. Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish. Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
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C21® Social for Business: The C21 Social for Business platform enables brokers and affiliated agents to manage multiple social media networks from a single dashboard. Through the C21 Social Plugin, System members may access and schedule professionally-designed, social content on Facebook, Google+, Linkedin, and Twitter. In addition, the platform will provide access to a content library of pre-approved graphics that may be accessed right from the Dashboard.
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Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
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CENTURY 21® brand celebrated several major wins during this year’s advertising awards season collecting a Gold Andy Award, Gold and Silver OneShow Pencils and the People’s Choice Award at the Webby Awards for innovative social creative content. Overall the work earned 12 domestic and international awards.
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Join us in support of the Norwin High School Boys Soccer Team for our 4th annual golf tournament at Manor Valley Golf Course on June 27. See flyer for details.
Norwin High School Boys Soccer Golf Tournament 2021
Norwin High School Boys Soccer Golf Tournament 2021
Matt Gentile
IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
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If there's one thing every brand wants, it's a BFF—a Business Friend Forever. And while forming this relationship isn't easy, Century 21 has managed to establish a rapport with consumers through "Internet competitive content." According to Matt Gentile, director of social media for Century 21 and creator of its BFF term, Internet competitive content is any form of content that captures consumers' attention for the two to three seconds that the brand has them in their social feeds. Visual content such as memes, infographics, and videos do particularly well, he adds, and helps produce a consistent “digital drum beat” that gets people to return to the brand's properties.
C21 Makes BFFs Through Competitive Content
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The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television. IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies. Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish. Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
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Matt Gentile
C21® Social for Business: The C21 Social for Business platform enables brokers and affiliated agents to manage multiple social media networks from a single dashboard. Through the C21 Social Plugin, System members may access and schedule professionally-designed, social content on Facebook, Google+, Linkedin, and Twitter. In addition, the platform will provide access to a content library of pre-approved graphics that may be accessed right from the Dashboard.
Getting Started with C21 Social for Business
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Matt Gentile
Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
Digital Drumbeat 2015
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Matt Gentile
From Facebook to Linkedin, consumers are finding out about you before before you meet them in person. Make sure you are making a great first impression by proactively managing your digital reputation.
Manage Your Digital Reputation 2015
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Matt Gentile
In 21 minutes a day, C21 Social for Business helps you build out your social sphere, cultivate online relationships, and follow up with prospects. This session uncovers specific strategies for leveraging content and using paid social advertising to grow your network.Learn best practices to engage with prospects online without being intrusive and convert your social contact list into a results-driven database.
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CENTURY 21 Award-Winning Social Media
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Brand Channel: CENTURY 21 Finds Value in Olympics and Social Media
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Google describes the service as connecting social, communication and people which is designed to build your website’s ability to rank higher on search. Here we show you how to increase your SEO with Google+.
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C21's real time social marketing was recognized in the NY Times for its ad about the royal baby.
CENTURY 21 Social Marketing Recognized in NY Times Feature
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Matt Gentile
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'Breaking bad' home listing on craigslist is super clever, century 21
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Norwin High School Boys Soccer Golf Tournament 2021
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IMG Digital Group - Using Listening to Recruit
IMG Digital Group - Using Listening to Recruit
C21 Social Media Learning Hub - Impact Report
C21 Social Media Learning Hub - Impact Report
C21 Makes BFFs Through Competitive Content
C21 Makes BFFs Through Competitive Content
My BFF Social: Capturing the Consumer in a Constant Stream of Content
My BFF Social: Capturing the Consumer in a Constant Stream of Content
Getting Started with C21 Social for Business
Getting Started with C21 Social for Business
Digital Drumbeat 2015
Digital Drumbeat 2015
Manage Your Digital Reputation 2015
Manage Your Digital Reputation 2015
Manage Your Social Media Marketing in 21 Minutes a Day
Manage Your Social Media Marketing in 21 Minutes a Day
CENTURY 21 Award-Winning Social Media
CENTURY 21 Award-Winning Social Media
C21 Sustained Excellence 2014
C21 Sustained Excellence 2014
CENTURY 21 Social Recognized by Ad Age Creativity Best of 2013
CENTURY 21 Social Recognized by Ad Age Creativity Best of 2013
CENTURY 21 Wins Best PR Innovation Award
CENTURY 21 Wins Best PR Innovation Award
Brand Channel: CENTURY 21 Finds Value in Olympics and Social Media
Brand Channel: CENTURY 21 Finds Value in Olympics and Social Media
A Guide to Google +
A Guide to Google +
CENTURY 21 Social Marketing Recognized in NY Times Feature
CENTURY 21 Social Marketing Recognized in NY Times Feature
C21 Social Marketing Featured in NY Times
C21 Social Marketing Featured in NY Times
Adweek century 21 only worthy brand tie in to the breaking bad finale
Adweek century 21 only worthy brand tie in to the breaking bad finale
'Breaking bad' home listing on craigslist is super clever, century 21
'Breaking bad' home listing on craigslist is super clever, century 21
C21 breaking bad marketeing pays the boston globe
C21 breaking bad marketeing pays the boston globe
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