1. Second Screening (Steph Brunzel)
Zeebox (Amie)
Absolute Radio (Steph Billance)
Twitter and News (Matt)
Video on Demand (David)
SLIDE 1 (Intro)
Cuppa Tea(m)
Convergence between emerging technologies
Possibilities for the media industry as a result
SLIDE 2 (Second Screening)
Is a phenomenon whereby people are watching television/films,
with a second device in front of them
The industry is recognizing it, and researching into it
Sky commissioned YouGov report
SLIDE 3 (Second Screening) 75%
¾ of the British public, who responded to the survey are engaging
in this activity
SLIDE 4 (Second Screening) 48%
Whilst they’re using this second screen, 48% are on a social
networking site
Users can post their thoughts on whatever they want on social
networks
SLIDE 5 (Second Screening) 24%
Using social media to actually look what’s on TV
Replacing a TV guide?
SLIDE 6 (Second Screening) 12%
Turn on their TV because of something they’ve seen on a social
network
Possibilities for social media and reaching audiences
SLIDE 7 (Second Screening) 1 in 6
Massive development
Time to invest in this phenomenon?
SLIDE 8 (Twitter and TV) 3minutes
There are 10m active users on Twitter from the UK and 140m
Worldwide
Huge audience, reachable through topical #hashtags
All for free, although you can invest in promoting your brand

2. A few examples of how Twitter and TV come hand in hand
How Twitter, as a free, and openly public form of marketing is
used to get audiences involved, but how this ALSO means that
there is a possibility that someone will tune into your show
because they’ve seen something on the social media (in this case
Twitter)
SLIDE 9 (Trendrr)
How Trendrr.TV is a way that people and media institutions alike
can view how much of a social media presence their program
has. And how successful there social media campaigns are
Shows can actually see what their social media standings are on
services such as Trendrr which shows what’s popular on social
networks such as twitter and facebook right now
SLIDE 10 (Zeebox)
Described as being an “interactive second screen that makes TV
more social”
SLIDE 11 (Zeebox) App interface
Developed to be available on mobile devices such as Apples
iPod, iPhone, and iPad and on the web all for FREE
User comment stream middle, zeetags for topics around the show
right, cast etc left
SLIDE 12 (Zeebox) What you can use it for
What you can use Zeebox for
Wouldn’t exist without the second screen trend
SLIDE 13 (Absolute Radio) Not restricted to TV
Not restricted to TV it effects the radio as well
Absolute’s development team blog reported an increase of 7% in
listeners when the #trend #nowplaying was used
SLIDE 14 (Absolute Radio) How it was implemented
They recognized that their audience had access to social
networks via their mobiles
So listeners could engage more easily
Encouraged throughout the day to use #nowplaying and
@absoluteradio and the song playing
Reached 23 million users
FREE marketing
SLIDE 15 (Twitter and the News)

3. Social media and in particular Twitter are effecting the way news
is published and distributed
SLIDE 16 (Twitter and the News) Jake Tapper
Jake Trapper ABC News, how Twitter has influenced his job
Getting leads etc
SLIDE 17 (Twitter and the News) Alfred Hermida
Tweets and Truth by Alfred Hermida looks at how Twitter is
effecting journalism
He believes it’s putting a strain on established journalism
practices
In other words, it’s changing the way news is established and
shared
SLIDE 18 (Twitter and the News) Alfred Hermida
So the hierarchy, who owns/publishes/distributes the knowledge
has now been flipped on it’s head
SLIDE 19 (Twitter and the News) Sandy
Sandy had a heavy social media presence
E.g. Tweeting a picture of a fallen tree as a result of Hurricane
Sandy. Even gives information on the where-abouts. Citizen
journalism
SLIDE 20 (Twitter and the News) Alfred Hermida
Citizen Journalism, people are being used by journalists for their
user generated content
SLIDE 21 (Twitter and News) LiveBlog 1min
“Weaver contends that audiences have a different set of
expectations from a live blog compared to an article authored by
a correspondent. “On a live blog you are letting the reader in on
what’s up there, and say: look, we're letting you in on the process
of newsgathering. There's a more fluid sense of what's
happening” (Weaver, quoted in Bruno, 2011, p. 44). The live blog
format suggest that the news media is willing to take a more
iterative and collaborative approach in reporting and verifying the
news, albeit within certain prescribed scenarios and
environments.” – Hermida 2012
#sandy Instagram, Twitter, and Email. From official and unofficial
sources, verifying information
SLIDE 22 (Video on Demand) iPlayer Case Study
Access programs anywhere, anytime, on mobile devices

4. Realised how important social media is to accessing audiences
SLIDE 23 (Video on Demand) iPlayer
Social Ecosystem metaphor – living, breathing social environment
ANTHONY ROSE
Almost natural
Allows users to share what they’re watching
Anthony interestingly moved from iPlayer development to Zeebox
SLIDE 24 (Video On Demand) iPlayer
Becoming more popular
SLIDE 25 (Video On Demand) iPlayer
PC’s aren’t the chosen way to catch up with TV
More portable devices are opted for
How easy it is to access now, encourages viewers
SLIDE 26 (Video On Demand) iPlayer
People are using tablets as a TV, a portable, any time, TV to fit
round busy lives
People fit TV round their lives not their lives round TV
Second Screening (Steph Brunzel)
Zeebox (Amie)
Absolute Radio (Steph Billance)
Twitter and News (Matt)
Video on Demand (David)