4. landing page
is socialized
and if you value it, make sure
the user-generated content is
prominently displayed
ensure your
5. crowdsourcing & curating content
use FB as platform for discovery not just distribution
FILM240Xstudent
FILM240Xstudent
FILM240Xstudent
FILM240Xstudent
FILM240Xstudent
FILM240Xstudent
16. image: Michael Dawes
ambient connectivity
6 messages per waking hour
ambient connectivitystatversations: 6 messages per waking hour
digital natives find comfort in
17. backchannel savvy
livetweeting #hashtagged events
in the classroom, or at your event, leverage their
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FILM240Xstudent
FILM240Xstudent
FILM240Xstudent
FILM240Xstudent
FILM240Xstudent
20. content with an edge
measured against the metric of interestingness
image: Gabriela Camerotti
psst! interestingness = truthiness + weirdness
millennials are intrigued by
21. “John is having a Bloody Mary in London.”
brand community app
autostatus update generator, with badges
for example:
22. SMS campaign
click thru rate
to microsite
84%
We were made
for each other
text 22443
for example:
message pasted on mirrors
in men's washrooms in
Toronto and elsewhere
23. 22% fans accessed mVideo
mobilizing sports fandom
mobilizing sports fandom
accessed mVideo
via QRcode22%
for example:
27. millennial perspectives
Gen Y likes being asked for their opinions
millennial perspectives
GenY likes being asked for their opinions
image: Dean Terry
44. image: Laughing Squid
in conclusion
adding value for connected Gen Y consumers:
mobile-ready
transparent technology
social-by-default interface
exclusive & customized experience
45. about
theauthor
Sidneyeve Matrix, PhD.
Queen's University.
SidneyeveMatrix.com
Thank you to David J. Brown, Tom Gierasimczuk, and Kellie Smith at Marketing
Magazine, and to Julie Stewart Binks for research assistance.
Contents of this presentation including images have Creative Commons
Attribution‐Noncommercial‐Share Alike 3.0 Licenses.
This research was sponsored by Marketing Magazine
and presented at their Urban Demo conference that
took place in Toronto in November 2010.
@sidneyeve