4. with your team or alone, spend some time reflecting on your
goals for social media, because
your objectives
determine your channels
and content strategy
image: bluman
5. clear objectives
are the criteria by which to measure success of SM efforts
image: melissa gray
7. 1
you can use social media to
build a
culture of engagement
involve people inside & outside your organization
in brand conversations
8. 2
you can use social media to
expand network reach
to include diverse publics
9. 3
you can use social media to
promote &
socially activate events
drive enthusiasm, anticipation, registrations & networking
10. 4
you can use social media to
generate revenue
sell merchandise, memberships, & fundraise
11. 5
you can use social media to
boost
brand
recognition
amplify your mandate,
values, mission &
increase your visibility
12. 6
you can use social media to
raise
satisfaction index
ask/poll your members for input & ideas
& use social communication to resolve issues in a timely way
image: Sara Ross Photography
31. a closer look:
at the issue of reciprocity and network development
ouch! these
optics make it
appear that
university is
more
interested in
broadcasting
than in
listening to or
engaging with
followers'
updates
32. a closer look:
in lieu of followbacks, consider lists for network development
33. 6 content ideas:
real-time conversations
active social
media *listening*
48. measure
everything!
and get a sense of where you
are starting from.
Blog/website Traffic/views
Event Attendance
Mentions/retweets/reach
Likes/Followers
Volunteers/memberships
50. a free tool to help you listen to buzz about your school in
mainstream press, the blogosphere, and on social networks
51. measuring impact
tracking status update impressions
& click stats with bit.ly, a free tool
want to know how many
people clicked on that link
you tweeted?
52. note: jobs got the
most retweets
always check your retweets on Twitter to see what
kinds of content will "grow legs" with your followers
53. And lastly, 3 insights from our research:
engaging & successful
social media alumni association campaigns
often have a sense of humor,
promote people in their network,
and optimize the power of nostalgia.
image: Evil Erin
54. psst! need a free QR code generator?
try: qrcode.kaywa.com
Questions?
Hope you get in touch!
@sidneyeve
sidneyeve@gmail.com
image:
clevercupcakes
of Montreal
55. about the author
Sidneyeve Matrix, PhD.
Queen's National Scholar,
Film & Media @ Queen's University
Online: MatrixMediaFX.com +
SidneyeveMatrix.com
Thank you to Alexandra Macgregor for
research and design assistance.
Contents of this presentation including
images have Creative Commons Attribution‐
Noncommercial‐Share Alike 3.0 Licenses.
social media design + build
image: agaumont