Travel and Tourism in Ukraine to 2017:Industry Trends, Size and Shares Research Report
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Travel and Tourism in Ukraine to 2017:Industry Trends, Size and Shares Research Report
1. Travel and Tourism in Ukraine to 2017
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Ukrainian travel and tourism sector Detailed
analysis of tourist spending patterns in Ukraine for various categories in the travel and tourism sector such as
accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and
others Detailed market classification across each category with analysis using similar metrics Detailed analysis
of the airline, hotel, car rental and travel intermediaries industries Executive Summary
Inbound and domestic tourists in Ukraine declined during the review period (2008–2012). However,
the country’s hosting of the UEFA European Football Championship in 2012 aided recovery in the
tourism sector, presenting Ukraine as a leading tourist destination on an international platform. The growth
fuelled by Euro 2012 is expected to continue over the forecast period (2013–2017), as indicated by
increasing domestic and international tourist volumes. The anticipated growth will also be supported by
government initiatives to promote business and leisure tourism.
Scope
This report provides an extensive analysis related to tourism demands and flows in Ukraine:
It details historical values for the Ukrainian tourism sector for 2008–2012, along with forecast figures
for 2013–2017 It provides comprehensive analysis of travel and tourism demand factors with values for
both the 2008–2012 review period and the 2013–2017 forecast period The report provides a
detailed analysis and forecast of domestic, inbound and outbound tourist flows in Ukraine It provides
comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with
values for both the 2008–2012 review period and the 2013–2017 forecast period
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the Ukrainian travel and
tourism sector Understand the demand-side dynamics within the Ukrainian travel and tourism sector, along
with key market trends and growth opportunities
Key highlights
According to Timetric estimates, the country’s real GDP growth rate in 2013 is expected to remain
low at 0.4% due to weak exports and gloomy investment prospects. However, with improvements in external
demand conditions, growth is expected to return in 2014 to 2.4%, staying below the 10-year average of 3.8%.
Between 2015 and 2017, Timetric expects Ukraine’s GDP growth to average at 3.6%, supported by
recovery in domestic and external demand. Ukraine has a rich cultural heritage and natural landscapes. It is
home to seven UNESCO World Heritage sites, including: the Ancient City of Tauric Chersonese and its
Chora; Saint-Sophia Cathedral and related monastic buildings, Kiev-Pechersk Lavra; L'viv – the
Ensemble of the Historic Centre; and the Residence of Bukovinian and Dalmatian Metropolitans. Domestic
tourism in Ukraine was adversely affected by the eurozone debt crisis and the 34.9% decline in GDP in 2009.
The country’s high unemployment rate, which was in the range of 7.9–8.8% during
2009–2011, reduced the propensity to travel, leading to declines in domestic travel and expenditure.
However, with improvements in unemployment and GDP, at an average rate of 5%, expected over the forecast
Travel and Tourism in Ukraine to 2017
2. period, domestic tourism in Ukraine is anticipated to record healthy growth. Ukraine’s co-hosting of
Euro 2012 with Poland encouraged the government to use this opportunity to develop the country’s
tourism sector. The event improved travel and tourism revenues and resulted in the entry of around one
million tourists to the country during the event. New and improved airport terminals have been built to serve
incoming tourists, facilitating the increase in inbound tourist volumes. Hungarian airline, Wizz Air, was the
first low-cost airline to enter the Ukrainian aviation market in 2008. In September 2013, Wizz Air Ukraine
announced the opening of its third base in Lviv, Ukraine in April 2014. In July 2013, Spanish LCC, Volotea,
also announced its plan to enter the Ukraine market in 2014 and create a new route between Madrid and Kiev.
Ukraine’s co-hosting of Euro 2012 led to an increase in hotel construction in the country, which
improved supply. However, after recording high occupancy rates during the event, the hotel market suffered as
supply outstripped demand. In Kiev, the occupancy rate declined from 54% in 2011 to 44% in 2012. The
majority of car rentals were made at non-airport locations, accounting for 79.7% of the total market value in
2012. This is expected to increase to 80.1% by 2017, totaling a market value of UAH267.3 million (US$52.9
million). Increasing internet penetration is supporting the growth of online travel bookings. According to the
Internet Association of Ukraine (IAU), the proportion of internet users in the country increased from 33% of
the total population in the third quarter of 2010 to 50% in the third quarter of 2012. Internet use in rural areas
also increased by 53% in the first nine months of 2012.
table Of Contents
1 Executive Summary
2 Market Overview
2.3.1 Strengths
2.3.2 Weaknesses
2.3.3 Opportunities
2.3.4 Threats
3 Tourism Flows
3.1.1 Performance Outlook
3.1.2 Key Issues And Trends
3.2.1 Performance Outlook
3.2.2 Key Issues And Trends
3.3.1 Performance Outlook
3.3.2 Key Issues And Trends
4 Airlines
Travel and Tourism in Ukraine to 2017
3. 5 Hotels
6 Car Rental
7 Travel Intermediaries
8 Tourism Board Profile
9 Airport Profiles
9.1.1 Overview
9.1.2 Routes
10 Company Profiles – Airlines
10.1.1 Ukraine International Airlines – Company Overview
10.1.2 Ukraine International Airlines – Main Services
10.1.3 Ukraine International Airlines – Key Competitors
10.1.4 Ukraine International Airlines – Key Employees
10.2.1 Air Baltic Corporation Ukraine – Company Overview
10.2.2 Air Baltic Corporation Ukraine – Main Services
10.2.3 Air Baltic Corporation Ukraine – Key Competitors
10.2.4 Air Baltic Corporation Ukraine – Key Employees
10.3.1 Carpatair Ukraine – Company Overview
10.3.2 Carpatair Ukraine – Main Services
10.3.3 Carpatair Ukraine – Key Competitors
10.3.4 Carpatair Ukraine – Key Employees
10.4.1 Wizz Air Ukraine Airlines Llc – Company Overview
10.4.2 Wizz Air Ukraine Airlines Llc – Main Services
10.4.3 Wizz Air Ukraine Airlines Llc – Key Competitors
10.4.4 Wizz Air Ukraine Airlines Llc – Key Employees
10.5.1 Air Urga – Company Overview
10.5.2 Air Urga – Main Services
10.5.3 Air Urga – Key Competitors
10.5.4 Air Urga – Key Employees
11 Company Profiles – Hotels
11.1.1 Nobilis Hotel – Company Overview
11.1.2 Nobilis Hotel – Main Services
Travel and Tourism in Ukraine to 2017
4. 11.1.3 Nobilis Hotel – Key Competitors
11.1.4 Nobilis Hotel – Key Employees
11.2.1 Hyatt Regency Ukraine – Company Overview
11.2.2 Hyatt Regency Ukraine – Main Services
11.2.3 Hyatt Regency Ukraine – Key Competitors
11.2.4 Hyatt Regency Ukraine – Key Employees
11.3.1 Leopolis Boutique Hotel – Company Overview
11.3.2 Leopolis Boutique Hotel – Main Services
11.3.3 Leopolis Boutique Hotel – Key Competitors
11.3.4 Leopolis Boutique Hotel – Key Employees
11.4.1 Opera Hotel Ukraine – Company Overview
11.4.2 Opera Hotel Ukraine – Main Services
11.4.3 Opera Hotel Ukraine – Key Competitors
11.4.4 Opera Hotel Ukraine – Key Employees
11.5.1 Fairmont Grand Hotel Ukraine – Company Overview
11.5.2 Fairmont Grand Hotel Ukraine – Main Services
11.5.3 Fairmont Grand Hotel Ukraine – Key Competitors
11.5.4 Fairmont Grand Hotel Ukraine – Key Employees
12 Company Profiles – Car Rental
12.1.1 Europcar Ukraine – Company Overview
12.1.2 Europcar Ukraine – Main Services
12.1.3 Europcar Ukraine – Key Competitors
12.1.4 Europcar Ukraine – Key Employees
12.2.1 Hertz Car Rental Ukraine – Company Overview
12.2.2 Hertz Car Rental Ukraine – Main Services
12.2.3 Hertz Car Rental Ukraine – Key Competitors
12.2.4 Hertz Car Rental Ukraine – Key Employees
12.3.1 Avis Rent A Car Ukraine – Company Overview
12.3.2 Avis Rent A Car Ukraine – Main Services
12.3.3 Avis Rent A Car Ukraine – Key Competitors
12.3.4 Avis Rent A Car Ukraine – Key Employees
12.4.1 Budget Ukraine – Company Overview
12.4.2 Budget Ukraine – Main Services
12.4.3 Budget Ukraine – Key Competitors
12.4.4 Budget Ukraine – Key Employee
12.5.1 Sixt Rent A Car Ukraine – Company Overview
12.5.2 Sixt Rent A Car Ukraine – Main Services
12.5.3 Sixt Rent A Car Ukraine – Key Competitors
12.5.4 Sixt Rent A Car Ukraine – Key Employee
Travel and Tourism in Ukraine to 2017
5. 13 Company Profiles – Travel Intermediaries
13.1.1 Hamalia Jsc – Company Overview
13.1.2 Hamalia Jsc – Main Services
13.1.3 Hamalia Jsc – Key Competitors
13.1.4 Hamalia Jsc – Key Employee
13.2.1 J.c. Semper-travel – Company Overview
13.2.2 J.c. Semper-travel – Main Services
13.2.3 J.c. Semper-travel – Key Competitors
13.2.4 J.c. Semper-travel – Key Employees
13.3.1 Olymp Travel Ltd – Company Overview
13.3.2 Olymp Travel Ltd – Main Services
13.3.3 Olymp Travel Ltd – Key Competitors
13.3.4 Olymp Travel Ltd – Key Employee
13.4.1 Travel Professional Group – Company Overview
13.4.2 Travel Professional Group – Main Services
13.4.3 Travel Professional Group – Key Competitors
13.4.4 Travel Professional Group – Key Employee
13.5.1 Albatros Travel – Company Overview
13.5.2 Albatros Travel – Main Services
13.5.3 Albatros Travel – Key Competitors
13.5.4 Albatros Travel – Key Employees
14 Market Data Analysis
14.1.1 Number Of Trips And Overnight Stays
14.1.2 Number Of Overnight Stays
14.1.3 Total Domestic Tourist Expenditure
14.1.4 Average Expenditure Per Domestic Tourist By Category
14.2.1 International Arrivals By Region
14.2.2 International Arrivals By Purpose Of Visit
14.2.3 Total Inbound Tourism Expenditure By Category
14.2.4 Average International Tourist Expenditure By Category
14.3.1 International Departures By Region
14.3.2 International Departures By Purpose Of Visit
14.3.3 Number Of Overnight Stays
14.3.4 Total Outbound Tourism Expenditure By Category
14.3.5 Average Overseas Expenditure Per Resident By Category
14.4.1 Seats Available
14.4.2 Number Of Seats Sold By Passenger Type
14.4.3 Load Factor
14.4.4 Passenger Kilometers Available
14.4.5 Revenue-generating Passenger Kilometers
14.4.6 Revenue Per Passenger
Travel and Tourism in Ukraine to 2017
6. 14.4.7 Total Airlines Revenue
14.5.1 Hotel Establishments
14.5.2 Available Rooms
14.5.3 Room Occupancy Rate
14.5.4 Room Nights Available
14.5.5 Room Nights Occupied
14.5.6 Average Revenue Per Available Room
14.5.7 Revenue Per Occupied Room
14.5.8 Total Revenue Per Available Room
14.5.9 Total Hotel Revenue
14.5.10 Guests By Customer Type
14.6.1 Market Value By Customer Type
14.6.2 Fleet Size
14.6.3 Rental Occasions
14.6.4 Rental Length
14.6.5 Average Rental Length
14.6.6 Utilization Rate
14.6.7 Average Revenue Per Day
14.7.1 Market Value By Product Type
14.7.2 Travel Intermediaries Market Value By Channel
14.7.3 Travel Intermediaries Market Value By Destination
14.7.4 Travel Intermediaries Market Value By Customer Type
15 Appendix
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Travel and Tourism in Ukraine to 2017