Travel and Tourism in Morocco to 2017:Industry Trends, Size and Shares Research Report @ http://www.researchmoz.us/travel-and-tourism-in-morocco-to-2017-report.html The Moroccan travel and tourism sector registered slow growth during the review period (2008–2012), due to the European sovereign debt crisis and the Arab Spring uprisings in 2010. Government initiatives on domestic and international tourism promotions, the development of tourism infrastructure and increased government investments will develop the tourism sector over the forecast period (2013–2017).

1. Travel and Tourism in Morocco to 2017
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Moroccan travel and tourism sector Detailed analysis of tourist spending patterns in Morocco for
various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries
and others Detailed market classification across each category, with analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel
intermediaries industries
Executive summary
The Moroccan travel and tourism sector registered slow growth during the review period (2008–2012), due to the European sovereign debt crisis and the
Arab Spring uprisings in 2010. Government initiatives on domestic and international tourism promotions, the development of tourism infrastructure and increased
government investments will develop the tourism sector over the forecast period (2013–2017).
Scope
This report provides an extensive analysis related to the tourism demands and flows in Morocco:
It details historical values for the Moroccan tourism sector for 2008–2012, along with forecast figures for 2013–2017 It provides comprehensive
analysis of travel and tourism demand factors, with values for both the 2008–2012 review period and the 2013–2017 forecast period The report
provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Morocco. It provides comprehensive analysis of the trends in the
airline, hotel, car rental and travel intermediaries industries, with values for both the 2008–2012 review period and the 2013–2017 forecast period
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the Moroccan travel and tourism sector. Understand the demand-side
dynamics within the Moroccan travel and tourism sector, along with key market trends and growth opportunities.
Key highlights
In June 2013, the Ministry of Tourism launched the new edition of the Kounouz Biladi program to promote domestic tourism. Kounouz Biladi targets
middle-class families who do not allocate budgets for trips. The ministry announced appealing prices and travel agencies provided attractive packages similar to
those offered to international tourists during the 2012 edition of the program. The ministry also announced that Kounouz Biladi will be extended to other seasons
to enable domestic tourists to benefit from discounts throughout the year. In July 2013, the tourism board increased its focus on countries such as China, Russia,
Eastern Europe, North America and the Middle East to promote Morocco as an attractive tourist destination. The Moroccan National Tourist Office has already
set up offices in Beijing and launched a promotion plan aiming to attract Chinese tourists. The office has also requested airlines in both Morocco and China to fly
direct flights between the two countries. In June 2013, Royal Air Maroc announced that it will purchase 20 to 30 new aircraft by 2020, including five long-haul
aircraft. British Airways had increased the number of flights from seven to 10 between November 2012 to March 2013 between Marrakech and London. In April
2013, Ryanair has also renewed its long-term interest in the country by adding two bases in Marrakesh and Fez, increasing its Moroccan operations to 60 routes
and eight airports, transporting 2.5 million passengers a year to the country. Premium and high-end luxury hotel brands, such as Mandarin Oriental, Oberoi, The
Address Hotels, Rocco Forte Collection and Kempinski, have started investing in new properties in the country; 54 hotel projects are planned with a total of
15,000 new guest rooms. Among these, 18 five-star hotels will be built in Marrakech. Kempinski is also planning two new properties in the country. The Royal
Palace hotel, with 260 rooms, opened in Agadir in March 2013, and in October 2013, the 270-room Al Houara hotel opened in Tanger. The cost of renting a basic
car with no restrictions on travel distance starts from MAD3,408.2 (US$395.0) per week or MAD491.8 (US$57.0) per day. This is very expensive for a North
African country. Most car rental companies also demand a refundable cash deposit of MAD2,934.7 (US$340.0) or MAD4,875.0 (US$565.0) if not paid by a
credit card. The best cities to hire cars in are Casablanca, Marrakesh and Tangier, where cars are available at competitive prices. Moroccan travel agencies are
capitalizing on domestic audiences through online advertising campaigns, and all travel packages booked through them are subject to a 15% discount. Domestic
tourists can also access an interlocutor if they are dissatisfied with the travel agency’s services.
table Of Contents
1 Executive Summary
1.1.1 Six Major Projects Funded By The Government
1.1.2 Expansion Of Moroccan Airlines
1.1.3 Government Partnering With The Private Sector For More Investments
2 Travel And Tourism Sector In Context
3 Country Fact Sheet
4 Tourism Flows
4.1.1 Domestic Tourism
4.1.2 Inbound Tourism
4.1.3 Outbound Tourism
4.2.1 New Developments In Domestic Markets Will Rejuvenate Domestic Tourism
4.2.2 Tourism Board Focusing On Emerging Markets
4.2.3 Outbound Tourism To Spain Is Expected To Increase
4.3.1 Domestic Tourism
4.3.2 Inbound Tourism
4.3.3 Outbound Tourism
Travel and Tourism in Morocco to 2017

2. 5 Airlines
5.2.1 Introduction Of New Aviation Tax
5.2.2 Expansion Of New Routes And Capacity Increases
5.2.3 Mohammed V International Airport Extension
6 Hotels
6.2.1 New Investments In Luxury And Up-scale Markets
6.2.2 Government Making Efforts To Attract More Private Investments
7 Car Rental
7.2.1 Renting A Car Is More Expensive
7.2.2 Improved Road Infrastructure To Encourage Demand
8 Travel Intermediaries
8.2.1 Discounts On All Travel Packages
8.2.2 Pilgrimage Tourism Scams
8.2.3 Maroc Origines Donates To Charity With Each Booking
9 Tourism Board Profile
10 Airport Profiles
10.1.1 Overview
10.1.2 Operator Profile
10.1.3 Routes
11 Company Profiles – Airlines
11.1.1 Royal Air Maroc – Company Overview
11.1.2 Royal Air Maroc – Main Services
11.1.3 Royal Air Maroc – Key Employees
11.2.1 Jetairfly.com – Company Overview
11.2.2 Jetairfly.com – Main Services
11.2.3 Jetairfly.com – Key Employees
11.3.1 Ryanair Holdings Plc – Company Overview
11.3.2 Ryanair Holdings Plc – Business Description
11.3.3 Ryanair Holdings Plc – Main Services
11.3.4 Ryanair Holdings Plc – History
11.3.5 Ryanair Holdings Plc – Swot Analysis
11.3.6 Ryanair Holdings Plc – Strengths
11.3.7 Ryanair Holdings Plc – Weaknesses
11.3.8 Ryanair Holdings Plc – Opportunities
11.3.9 Ryanair Holdings Plc – Threats
11.3.10 Ryanair Holdings Plc – Key Employees
12 Company Profiles – Hotels
12.1.1 Accor Hotels Morocco – Company Overview
12.1.2 Accor Hotels Morocco – Main Services And Brands
12.1.3 Accor Hotels Morocco – Key Employees
12.2.1 Louvre Hotels Morocco – Company Overview
12.2.2 Louvre Hotels Morocco – Main Services And Brands
12.2.3 Louvre Hotels Morocco – Key Employees
12.3.1 Hotusa Hotels Morocco – Company Overview
12.3.2 Hotusa Hotels Morocco – Main Services
12.4.1 Kenzi Hotels Group – Company Overview
12.4.2 Kenzi Hotels Group – Main Services
12.4.3 Kenzi Hotels Group – Key Employees
12.5.1 Riu Hotels & Resorts Morocco – Company Overview
12.5.2 Riu Hotels & Resorts Morocco – Main Services
12.5.3 Riu Hotels & Resorts Morocco – Key Employees
Travel and Tourism in Morocco to 2017

3. 13 Company Profiles – Car Rental
13.1.1 Avis Car Rental Morocco – Company Overview
13.1.2 Avis Car Rental Morocco – Main Services
13.1.3 Avis Car Rental Morocco – Key Employees
13.2.1 Hertz Rent A Car Morocco – Company Overview
13.2.2 Hertz Rent A Car Morocco – Main Services
13.2.3 Hertz Rent A Car Morocco – Key Employees
13.3.1 Europcar Morocco Car Rental – Company Overview
13.3.2 Europcar Morocco Car Rental – Main Services
13.3.3 Europcar Morocco Car Rental – Key Employees
13.4.1 Sixt Rent A Car Morocco – Company Overview
13.4.2 Sixt Rent A Car Morocco – Main Services
13.4.3 Sixt Rent A Car Morocco – Key Employees
14 Company Profiles – Travel Intermediaries
14.1.1 Authentic Journeys Morocco Sarl – Company Overview
14.1.2 Authentic Journeys Morocco Sarl – Main Services
14.1.3 Authentic Journeys Morocco Sarl – Key Employees
14.2.1 Journey Beyond Travel – Company Overview
14.2.2 Journey Beyond Travel – Main Services
14.2.3 Journey Beyond Travel – Key Employees
14.3.1 Voyage To Morocco – Company Overview
14.3.2 Voyage To Morocco – Main Services
15 Market Data Analysis
15.1.1 Number Of Trips And Overnight Stays
15.1.2 Number Of Overnight Stays
15.1.3 Total Domestic Tourist Expenditure
15.1.4 Average Expenditure Per Domestic Tourist By Category
15.2.1 International Arrivals By Region
15.2.2 International Arrivals By Purpose Of Visit
15.2.3 Total Inbound Tourism Expenditure By Category
15.2.4 Average International Tourist Expenditure By Category
15.3.1 International Departures By Region
15.3.2 International Departures By Purpose Of Visit
15.3.3 Number Of Overnight Stays
15.3.4 Total Outbound Tourism Expenditure By Category
15.3.5 Average Overseas Expenditure Per Resident By Category
15.4.1 Seats Available
15.4.2 Number Of Seats Sold By Passenger Type
15.4.3 Load Factor
15.4.4 Passenger Kilometers Available
15.4.5 Revenue-generating Passenger Kilometers
15.4.6 Revenue Per Passenger
15.4.7 Total Airlines Revenue
15.5.1 Hotel Establishments
15.5.2 Available Rooms
15.5.3 Room Occupancy Rate
15.5.4 Room Nights Available
15.5.5 Room Nights Occupied
15.5.6 Average Revenue Per Available Room
15.5.7 Revenue Per Occupied Room
15.5.8 Total Revenue Per Available Room
15.5.9 Total Hotel Revenue
15.5.10 Guests By Customer Type
15.6.1 Market Value By Customer Type
15.6.2 Fleet Size
15.6.3 Rental Occasions
15.6.4 Rental Length
15.6.5 Average Rental Length
15.6.6 Utilization Rate
15.6.7 Average Revenue Per Day
15.7.1 Travel Intermediaries Market Value By Product Type
15.7.2 Travel Intermediaries Market Value By Channel
15.7.3 Travel Intermediaries Market Value By Destination
15.7.4 Travel Intermediaries Market Value By Customer Type
Travel and Tourism in Morocco to 2017

4. 16 Appendix
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Travel and Tourism in Morocco to 2017