Hair Colourants and Home Perms - UK - November 2013:Industry Analysis Report @ http://www.researchmoz.us/hair-colourants-and-home-perms-uk-november-2013-report.html

1. Hair Colourants and Home Perms - UK - November 2013
Although the market has seen notable innovation from 2012-13, driven by new formulas and easier
application methods, health concerns remain an area of some contention in the media. Brands have a
responsibility to their users to be more transparent about product content and facilitate easier allergy testing
initiatives to alleviate negative publicity. In turn, this is likely to boost brand loyalty and usage of hair
colourants, particularly by the more cautious colourer.
table Of Content
introduction
products Covered In This Report
hair Colourants And Home Perms
excluded
abbreviations
executive Summary
value Sales Of Hair Colourants Display Renewed Vigour
figure 1: Uk Best And Worst Case Forecast Of Uk Retail Sales Of Hair Colourants And Home Perms,
2008-18
market Drivers
l’oréal Dominates Npd
figure 2: New Product Launches, By Top 5 Ultimate Companies, 2012
home-use Permanent Treatments Lose Out To Hair Colourants
figure 3: Frequency Of Use Of At-home Hair Colourants Or Treatment Products In Last 12 Months,
September 2013
young Adults Display A More Emotional Approach To Hair Colouring
figure 4: Consumer Attitudes Towards Hair Colouring, September 2013
what We Think
issues In The Market
how Can Hair Colourant Brands Address Rising Concerns Over Chemicals?
how Are Changing Attitudes Towards Grey Hair Likely To Impact On The Market?
what Has Been The Most Notable Innovation In The Last Year, And How Is It Likely To Affect The Market
Long-term?
can At-home Colouration Ever Offer The Same Quality As In-salon?
Hair Colourants and Home Perms - UK - November 2013

2. trend Application
trend: Help Me Help Myself
trend: Make It Mine
mintel Futures: Old Gold
market Drivers
key Points
age Of Population
figure 5: Trends In The Age Structure Of The Uk Population, By Gender, 2008-18
figure 6: Forecast Adult Population Trends, By Lifestage, 2008-18
social Grade
figure 7: Forecast Adult Population Trends, By Socio-economic Group, 2008-18
appearance Concerns
figure 8: Body Complaints, By Gender, July 2013
chemical-based Vs Natural Or Organic
figure 9: Purchase Of Natural Or Organic Toiletries, By Product Type, Six Months To November 2012
who’s Innovating?
key Points
new Product Launches By Launch Type
figure 10: New Product Launches, % Share By Launch Type, Jan 2009-aug 2013
new Product Launches By Company
figure 11: New Product Launches, By Top 5 Ultimate Companies, 2012
figure 12: Examples Of Hair Colour Collections Launched By L’oréal, 2012-13
new Product Launches By Leading Claims
figure 13: New Product Launches, By Top 10 Claims, 2012
convenient Colouring
brightening/illuminating
‘better For You’
ammonia- And Ppd-free
new Product Launch Trends
hair Make-up
figure 14: Selected New Launches For Hair Colourant Make-up, 2013
from Pastels To Brights
figure 15: Examples Of Pastel And Bright Hair Colourant Launches, 2012-13
foaming At The Hair
figure 16: Examples Of Hair Colourant Foams, 2013
oil It Up
‘foolproof’ For Men
figure 17: Examples Of Home-use Hair Colourants For Men, 2012-13
other Hair Colourant Innovations
Hair Colourants and Home Perms - UK - November 2013

3. figure 18: Examples Of Other Innovations In Hair Colourants, 2013
market Size And Forecast
key Points
uk Value Sales Of Hair Colourants On The Rise
figure 19: Uk Retail Value Sales Of Hair Colourants And Home Perms, 2008-18
figure 20: Uk Best And Worst Case Forecast Of Uk Retail Sales Of Hair Colourants And Home Perms,
2008-18
forecast Methodology
segment Performance
key Points
sales By Segment
figure 21: Uk Retail Value Sales Of Hair Colourants And Home Perms, By Sector, 2012-13
market Share
key Points
l’oréal Remains Market Leader
figure 22: Manufacturers’ Value Shares In Hair Colourants, Year Ending August 2012 And 2013
procter & Gamble And Schwarzkopf & Henkel Maintain Market Positions
‘just For Men’ Limits Combe International’s Potential For Market Share Growth
special Offers And Branded Innovations Negatively Impact Own-label Sales
companies And Products
l’oréal
background
financial Performance
figure 23: L’oréal (uk) Ltd, Financial Performance, 2011-12
product Range And Innovation
figure 24: Selected Hair Colourant Products Launched In The Uk By L’oréal, Oct 2012-sept 2013
marketing And Advertising
kao
background
financial Performance
figure 25: Kao Corporation, Global Financial Performance, 2011-12
product Range And Innovation
figure 26: Selected Hair Colourant Products Launched In The Uk By Kao Group, Oct 2012-sept 2013
marketing And Advertising
pz Cussons
Hair Colourants and Home Perms - UK - November 2013

4. background
financial Performance
figure 27: Pz Cussons, Global Financial Performance, 2012-13
product Range And Innovation
figure 28: Selected Hair Colourant Products Launched In The Uk By Pz Cussons, Oct 2012-sept 2013
marketing And Advertising
combe International
background
financial Performance
figure 29: Financial Performance Of Combe International Ltd, 2011-12
product Range And Innovation
figure 30: Selected Hair Colourant Products Launched In The Uk By Combe International Ltd, Oct, 2012-sept
2013
marketing And Advertising
henkel
background
financial Performance
figure 31: Financial Performance Of Henkel Ltd, 2011-12
product Range And Innovation
figure 32: Selected Hair Colourant Products Launched In The Uk By Henkel, Oct 2012-sept 2013
marketing And Advertising
procter & Gamble
background
financial Performance
figure 33: Financial Performance Of Procter & Gamble (health & Beauty Care) Ltd, 2011-12
product Range And Innovation
figure 34: Selected Hair Colourant Products Launched In The Uk By Procter & Gamble, Oct 2012-sept 2013
marketing And Advertising
brand Communication And Promotion
key Points
total Ad Spend
figure 35: Main Monitored Media Advertising Expenditure On Hair Colourants, Jan 2009-aug 2013
tv Buoys Advertising Spend
figure 36: Main Monitored Media Advertising Expenditure On Hair Colourants, By Media Type, Jan
2009-aug 2013
social Media Provides Increasing Opportunities For Low Cost Advertising
schwarzkopf
l’oréal/garnier
john Frieda
selected Advertisers
figure 37: Main Monitored Advertising Expenditure On Hair Colourants, By Selected Advertisers, Jan
Hair Colourants and Home Perms - UK - November 2013

5. 2009-aug 2013
leading Advertisers
figure 38: Main Monitored Media Advertising Expenditure On Hair Colourants, By Leading Advertisers,
2012
leading Brands
figure 39: Main Monitored Media Advertising Expenditure On Hair Colourants, By Brand (top 10), 2012
product Category
figure 40: Main Monitored Media Advertising Expenditure On Hair Colourants, By Product Category, 2012
channels To Market
key Points
boots Ensures Chemists Remain The Dominant Retail Channel
figure 41: Uk Retail Sales Of Hair Colourants, By Outlet Type, 2011-13
social Media Coaxes Savvy Shoppers Into Stores
figure 42: Examples Of Hair Colourant Savings Promotions On Facebook, 2013
discount Retailers On The Rise
pureplay Online Retail For Hair Colourants Struggles
the Consumer – Hair Types And Treatments
key Points
consumer Hair Length
figure 43: Hair Length, By Gender And Age, September 2013
hair Type
figure 44: Hair Type, By Hair Length, September 2013
instances Of Grey Hair And Colouration
figure 45: Hair Description, By Gender, September 2013
the Consumer – Usage And Frequency
key Points
colouring Trumps Permanent Treatments For An At-home Change
figure 46: Frequency Of Use Of At-home Hair Colourants Or Treatment Products In Last 12 Months,
September 2013
young Adults Display A More Experimental Approach To Home Colouring
figure 47: Hair Colourant Products Used At Home In Last 12 Months, By Age Group, September 2013
consumers On A Budget Are More Practical Colourers
figure 48: Hair Colourant Products Used At Home In Last 12 Months, By Financial Situation, September
2013
the Consumer – Attitudes Towards Buying Hair Colourants
Hair Colourants and Home Perms - UK - November 2013

6. key Points
brand Loyalty Increases With Age
figure 49: Consumer Attitudes Towards Buying Hair Colourants, September 2013
special Offers Drive Purchasing
own-label Remains A Less Favourable Option
the Convenience Of The Home, The Results Of A Salon
the Power Of Advertising
the Consumer – Interest In Product Innovation
key Points
getting To The Root Of The Problem
figure 50: Consumer Attitudes Towards Trying Hair Colourant Products, September 2013
colour Reversal
testing Times
tailoring Colourants
the Consumer – Attitudes Towards Hair Colouring
key Points
emotionally-driven Colouration
figure 51: Consumer Attitudes Towards Hair Colouring, September 2013
colour-suited And Booted
health Concerns Show Age Divide
quality Is (almost) Everything
the Consumer – Consumer Typologies
key Points
figure 52: Consumer Typologies, September 2013
results Driven (34% Or The Equivalent Of 14.5 Million Internet Users Aged 16+)
who Are They?
the Indifferents (34% Or The Equivalent Of 14.5 Million Internet Users Aged 16+)
who Are They?
cautious Colourers (32% Or The Equivalent Of 13.7 Million Internet Users Aged 16+)
who Are They?
appendix – Market Drivers
figure 53: Most Popular Body Complaints, By Demographics, July 2013
figure 54: Next Most Popular Body Complaints, By Demographics, July 2013
figure 55: Other Body Complaints, By Demographics, July 2013
Hair Colourants and Home Perms - UK - November 2013

7. appendix – Who’s Innovating?
figure 56: Hair Colourant Launches, By Launch Type And Quarter, 2012
figure 57: Uk Hair Colourant Launches, By Top Ten Brands, Own-label And Other, 2012
figure 58: Positioning Claims For Hair Colourants, In Alphabetical Order, 2012
figure 59: Percentage Of New Hair Colourant Launches Claimed To Be Free From Ammonia Or Ppd,
2009-aug 2013
appendix – Brand Communication And Promotion
figure 60: Main Monitored Media Advertising Expenditure By L’oréal On Hair Colourants, By Media
Type And Brand, 2012
appendix – The Consumer – Hair Types And Treatments
figure 61: Hair Type By Length, September 2013
figure 62: Hair Type By Length, By Demographics, September 2013
figure 63: Hair Type, By Length, September 2013
figure 64: Hair Type, September 2013
figure 65: Hair Type, By Demographics, September 2013
figure 66: Hair Description By Treatment Or Levels Of Grey, September 2013
figure 67: Most Popular Hair Description By Treatment Or Levels Of Grey, By Demographics, September
2013
figure 68: Next Most Popular Hair Description By Treatment Or Levels Of Grey, By Demographics,
September 2013
appendix – The Consumer – Usage And Frequency
figure 69: Frequency Of Use Of At-home Hair Colourants Or Treatment Products In Last 12 Months,
September 2013
figure 70: Frequency Of Use Of Any At-home Colour Products In Last 12 Months, By Demographics,
September 2013
figure 71: Frequency Of Use Of Any At-home Permanent Colour Dye In Last 12 Months, By Demographics,
September 2013
figure 72: Frequency Of Use Of Any At-home Semi-permanent Colour Dye In Last 12 Months, By
Demographics, September 2013
figure 73: Repertoire Of Usage Of At-home Hair Colourants Or Treatment Products In Last 12 Months,
September 2013
figure 74: Repertoire Of Usage Of At-home Hair Colourants Or Treatment Products In Last 12 Months, By
Demographics, September 2013
appendix – The Consumer – Attitudes Towards Buying Hair Colourants
figure 75: Consumer Attitudes Towards Buying Hair Colourants, September 2013
Hair Colourants and Home Perms - UK - November 2013

8. figure 76: Most Popular Consumer Attitudes Towards Buying Hair Colourants, By Demographics, September
2013
figure 77: Next Most Popular Consumer Attitudes Towards Buying Hair Colourants, By Demographics,
September 2013
figure 78: Other Consumer Attitudes Towards Buying Hair Colourants, By Demographics, September 2013
figure 79: Consumer Attitudes Towards Hair Colouring, By Most Popular Consumer Attitudes Towards
Buying Hair Colourants, September 2013
figure 80: Consumer Attitudes Towards Hair Colouring, By Next Most Popular Consumer Attitudes Towards
Buying Hair Colourants, September 2013
appendix – The Consumer – Interest In Product Innovation
figure 81: Consumer Attitudes Towards Trying Hair Colourant Products, September 2013
figure 82: Most Popular Consumer Attitudes Towards Trying Hair Colourant Products, By Demographics,
September 2013
figure 83: Next Most Popular Consumer Attitudes Towards Trying Hair Colourant Products, By
Demographics, September 2013
appendix – The Consumer – Attitudes Towards Hair Colouring
figure 84: Consumer Attitudes Towards Hair Colouring, September 2013
figure 85: Most Popular Consumer Attitudes Towards Hair Colouring – Any Agree, By
Demographics, September 2013
figure 86: Next Most Popular Consumer Attitudes Towards Hair Colouring – Any Agree, By
Demographics, September 2013
appendix – The Consumer – Consumer Typologies
figure 87: Target Groups, September 2013
figure 88: Target Groups, By Demographics, September 2013
figure 89: Consumer Attitudes Towards Buying Hair Colourants, By Target Groups, September 2013
figure 90: Consumer Attitudes Towards Trying Hair Colourant Products, By Target Groups, September 2013
figure 91: Consumer Attitudes Towards Hair Colouring, By Target Groups, September 2013
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Hair Colourants and Home Perms - UK - November 2013