2. Places & Spaces
• 77 Citrix Groups
• 3 GTM Groups
• Most notable – GTM Sucks
• 12,729 bookmarks
• 152 affiliated groups
Blog
• Citrix has 20 groups on twitter
• @getgreencitrix has 2,247 followers • http://community.citrix.com/blogs
• @citrixblogs has 1,060 followers • Most viewed blog post has 405,468
views
- Citrix has 20 groups on • 845 video results
twitter • 45,181 views of top
- 13 GoToMeeting Groups video
• 609,000 groups • 2,770 results • 6,906 results
• 1 unauthorized
group has 97
members
• Lots of job groups
4. Excitement & Frustrations
Excitement:
Better Productivity
Allows Backup Technology to
significantly reduce travel time and
increase efficiency through instant,
high-quality issue resolution
Saves Money
Reduces Travel Requirements
Frustrations:
Costly
Printing Problems
Slow
Locks Up & Crashes
5. Influencer Impact
Analysis
• John Greathouse has 228 connections
• Robert Stanke has 500+ connections
• Scott Wyden Kivowitz has 41 connections
• David Walsh has 22 connections
• Deborah Tutnauer has 15 connections
• @johngreathouse has 231 followers
• @robertstanke has 609 followers
• @scottwyden has 897 followers
• @davidwalshblog has 1,786 followers
• @itsallsuccess has 4,777 followers
John Greathouse has ? friends
• Robert Stanke has 262 friends
• Scott Wyden Kivowitz has 333 friends
• David Walsh has 46 friends
•Deborah Tutnauer has 132 friends
6. Influencers
John Greathouse
John has held a number of senior executive positions with successful startups during
the past fifteen years. At Computer Motion (RBOT), he was the CFO and VP of
Business Development. At Citrix Online (CTXS - formerly Expertcity), John served as
CFO and SVP of Strategic Development. At CallWave (CALL), he served as the SVP of
Sales & Business Development. In his capacities at Computer Motion and Citrix, John
spearheaded transactions which generated more than $350 million of shareholder
value, including Computer Motion’s initial public offering and the sale of Expertcity to
Citrix for over $230M.
John is a CPA and holds an M.B.A. from the Wharton School. He is a member of the
University of California at Santa Barbara’s Technology Management Faculty where he
teaches courses on New Venture Creation and Entrepreneurial Leadership. He is also
the author of an entrepreneurial advice blog: infoChachkie.com.
Tweetstats for @johngreathouse
7. TweetStats for @davidwalshblog
David Walsh is the
Founder of Wynq Web Labs,
and a Senior Web Developer at
Econoprint, Inc in Madison,
Wisconsin. He specializes in
PHP, CSS, XML, XHTML, ASP,
Usability, JavaScript, Ajax,
MooTools, jQuery, Accessibility,
Apache, Hosting, Domains,
MySQL, Web Security, and
Email Templating.
Tweetstats for @scottwyden
Scott Wyden
Kivowitz is a New
Jersey based photographer
who specializes and excels in
commercial, fashion and
corporate portraiture style
photography. A fully digital
operation, the approach is to
work with clients in a well
organized and creative
process from pre-productions
to final delivery.
8. Tweetstats for @itsallsuccess
Deborah Tutnauer,
LCSW, is the Founder and
CEO at It's All Success (Creating
Abundance From Home). She
has 20 years experience
counseling and coaching
individuals with personal issues
and business growth desires.
She is a Web 2.0 specialist with
an emphasis on Attraction
Marketing Methods utilizing
Social Media Marketing.
Tweetstats for @robertstanke
Robert Stanke is an
Online Community Management
professional who specializes in
the design, delivery, and day-to-
day execution of enterprise
social media strategies.
With his broad eleven-years'
experience in Information
Technology, Marketing, and
Brand Management, Robert
Stanke understands the tools,
tactics, and techniques needed
to successfully market your
company, products, and/or
services across the social web.
9. Factual Analysis
SaaS On-line conferencing /
Webinar platforms
Have become 'commodities'
Doesn't generate much user
'passion' or even
recommendations
Soho market has incorporated
into daily life
Web advertising and deals
ubiquitous
10. Opportunities &
Threats
• Several “I Hate Citrix” groups exist
on Facebook, including one that
currently has 351 members. This is both
an opportunity to learn from customers
who have had serious challenges with
the product, and a threat that should not
be ignored.
• Citrix customers are highly engaged in
the Social Web, and their products are
the subject of much dialogue. This
presents a significant opportunity for
Citrix to engage its customers in
resolving issues, enhancing user
experience and sharing ideas on product
development in order to meet their
customers evolving needs.
11. Suggestions
1) Continue to monitor the
social web.
2) Leverage customer support
forums.
3) Cultivate Product
management engagement with
customer base.
4) Establish a 'branded' white
label social network to
accomplish 2 & 3.
