2. GROWING SOCIAL MEDIA SPEND
Will remain unchanged
5%
39%
Somewhat more resources
Substantially more resources
57%
Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011
MASTERMINDS
3. INVESTMENTS IN SOCIAL SPENDING
57%
48%
39%
38%
25%
16%
Hiring full-time
employees
Services
provided
by partners
Creating
more content
Media
buyers
14%
Consulting/other IT Systems/ Hiring contractors,
professional partnerships
freelancers,
services
or part-time
employees
Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011
MASTERMINDS
6. JOB TITLES
• Community Director
• Community Manager
• Social Media Manager
• Social Media Strategist
• Engagement Manager
• Content Strategist
• Social Marketing Manager
• Conversation Manager
• Analytics Manager
• Integrated Media Manager
• Application Developer
MASTERMINDS
7. FUNCTIONS
Community Management – listen, respond and converse
Strategy – effectively integrate social into marketing plans
Content Development – create relevant and interesting content
Measurement – set and measure KPIs
MASTERMINDS
16. LET’S TALK
Jeff LaFrance
Director of Marketing Events
FIREKEEPERS CASINO
Noah Besheer
Interactive Media Specialist
LUMIÈRE PLACE & RIVER CITY CASINOS
Andrea Janssen
Social Media Manager
MASTERMINDS
MASTERMINDS