This document discusses how civic engagement organizations can use online social networking and Web 2.0 technologies. It begins by defining key terms like Web 2.0 and social media, noting that Web 2.0 focuses on user-generated content and participation. Examples of popular social media sites and their large user bases are provided. The document advocates that non-profits should engage online because digital natives expect it, those who adopt these technologies will be more successful, and it can enhance engagement. A variety of social media tools are presented and examples given of non-profits using these tools effectively. The document concludes by offering resources and acknowledging its sources.

1. Civic Engagement and Online Social Networking Campus Compact May 19, 2010 Presenters: Vilay Senthep, Massachusetts Campus Compact

2. Facebook? Twitter – How do you use it? Who do you follow? Website(s) Listen to or post podcasts? Have a blog? Favorite blog to read? Use Wikis? Self-Assessment

3. Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology. Web 2.0 is NOT a particular look, feel, or design. Social media are web and mobile tools for sharing and discussing information. What are Web 2.0 and Social Media?

5. Web 1.0 was about owning

6. Web 1.0 was static

7. Web 1.0 was about wires

8. Web 1.0 was about lists

9. Web 2.0 is about writing

10. Web 2.0 is about sharing

11. Web 2.0 is about discussion

12. Web 2.0 is wireless

14. Social Media Use There are over 133 million bloggers creating 900,000 blog posts every 24-hours. If Facebook were a country, it would be the third most populated place in the world - with more than 350million active users. Wikipedia currently has more than 13 million articles in more than 260 different languages.

15. Social Media Use Since April 2009, Twitter has been receiving around 20 million unique visitors to the site each month. Formed in 2004, Flickr now hosts more than 3.6 billion images. Close to 20 hours of video are uploaded to YouTube every minute. The average U.S. Internet user spent an estimated 68 hours online (both at home and at work).

19. Millennials are known as “digital natives,” having lived with the internet all of their lives.

20. Young peopleare beginning to expect and demand others use online media to recruit, communicate, engage, and manage knowledge.

21. Those who usetechnology will outlastthose who don’t.Why now?

23. This user-driven form of community development is becoming an essential driver of civic engagement.

24. We need to be in touch with how our constituents interact and communicate both with us and each other.

25. Web 2.0 and social media technologies will help strengthen and enhance traditional communication,recruitment and training strategies.Why does it matter?

26. What am I missing out on? Viral natureof Web 2.0 and social media technologies Improved customer service Increased storytelling Better communicationandcollaboration

27. Social Media Listening Listening is knowing what is being said online about your organizationand thefield.

28. CRAWL WALK RUN FLY Beth Kanter, Beth’sBlog http://beth.typepad.com

29. Capacity Beth Kanter, Beth’sBlog http://beth.typepad.com

30. Beth Kanter, Beth’sBlog http://beth.typepad.com

31. Blog

32. Podcast Easily broadcast important information Create expert interviews Share conference sessions Encourage learner content production

33. Twitter

35. Video on Demand

36. Video on Demand

37. Picture and Slide Sharing

38. Picture and Slide Sharing

39. Social Networking

41. Team and community support

42. Aggregation of social media applications

44. Social Bookmarks Collect, share resources Transmit as feed to your sites and blogs Supplement events and on-demand training

45. Wikis

46. Wikis Collaborative knowledge from team Collaborative management of resources Create a community of practice to facilitate communication, share knowledge, and generate effective practices Organize, consolidate and archive processes and procedures for large planning events like Days of Service or conferences

47. Virtual Worlds

48. Virtual Worlds Virtual conferences and seminars Resource “island” for education Team meetings and collaboration spaces Simulations

49. Example Facebook Causes Birthday Cause http://www.amysampleward.org/2008/12/16/my-birthday-cause-free-geek/

50. Example LOLseals Photo Caption Contest Humane Society 3,000 submissions helped get about 2,000new email addresses

51. Example March of Dimes Video Contest

52. Applying The Concepts

53. Communications Plan Website How often is it updated? Can students find opportunities online? Can organizations post opportunities online? Advertising Facebook ads Facebook groups Online calendars E-mail lists message boards Blogs Videos Podcasts

54. Facebook

55. Twitter www.twitter.com/cityyear

56. www.dosomething.org/volunteer

58. Surveyed foreclosed/abandoned properties in Olneyville neighborhood

62. Open & shared information

65. Institutionalizing Social Media

66. Resources

67. Acknowledgements Slides: Jason Scott, Training Officer, Corporation for National and Community Service

68. Reflection