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© 2012 IBM Corporation
Get Smarter for a New
Economy
How cities are competing in the
innovation economy
Martin Fleming
IBM Chief Economist and
VP, Business Performance Systems
June 27, 2013
© 2013 IBM Corporation
Cornelius Vanderbilt built the Grand Central Terminal with the help of
engineer William Wilgus and created mid-town Manhattan
 Begun in 1903 and
completed in 1913
 Covered Park Avenue
and created billions of
dollars of GDP and real
estate value
 Also created:
– Commuter Fares
– Red Carpet Welcome
– Ramps
2
 Displayed bare electric light bulbs as a massive
advertisement for electricity.
© 2013 IBM Corporation
Get Smarter for a New Economy: How cities are competing in the innovation
economy
 In the years ahead, economic growth will increasingly rely on the merger of
creativity, technology and innovation.
– Cities will face increasing competition for human capital, entrepreneurship, and
investment.
 Addressing this challenge will require cities to provide services that meet the
needs and expectations of the highly skilled and diverse population.
– Analytics and systems thinking will require new deployment of information and
communication technology for cities to gain competitive advantage in this new
economic age.
 Investing in city’s to improve social and economic returns will help address
pressing capital constraints.
3
© 2013 IBM Corporation
Skills and knowledge are having an increasingly significant impact on
economic growth and activity among cities and regions
 Leading regional and
urban economies
combine
– a strong base of skills and
talent, and
– a high share of
knowledge-intensive
industries in the overall
economy
 Economies are becoming
more skills and
knowledge-intensive over
time
Skills and knowledge are driving growth in income
(Regional and urban data, 1999-2007, size of the bubble reflects
income per capita, US$ PPP)
0
10
20
30
40
50
60
0 10 20 30 40 50 60
Third level education, % of labor force
Knowledgeintensiveservices,%oftotal
1999
2007
Source: OECD Regional Statistics database, 2010 and IBM Global Center for Economics Development
analysis
4
© 2013 IBM Corporation
As focal points of economic activity cities are strongly positioned to benefit
from the new talent-intensive economic growth
Bangalore
New
Delhi
Beijing
Guangzhou
Shanghai
Johannesburg
Cape Town
Sydney
Mexico
Paris
Lisbon
Brussels
Seoul
-10
0
10
20
30
-5 5 15 25 35 45 55
Top cities act as economic activity hubs
(Size of the bubble – ratio of city share of national GDP
to its share of national population, 2009)
 The top 100 cities worldwide
accounted for roughly 25% of the
world’s GDP in 2005. By 2008 this
had increased to over 30%
 The world is at an unprecedented
level of urbanization.
 Cities contain an increasingly
large share of the world's highly
skilled, educated, creative and
entrepreneurial population
 Cities support large-scale
business networks that absorb
and extend innovation
Source: UN Habitat 2010, and IBM Global Center for Economics Development
analysis
Cityshareofcountrypopulation,%
City share of country GDP, %
5
© 2013 IBM Corporation
Cities are competing globally for more diversified and internationally mobile
talent
 Diversity of skills, creativity and knowledge has a positive effect on cities’ income
per capita
 By 2030, the stock of highly educated migrants will more than double on 2010
 Internationally, flows of skills and talent are also becoming more cities-centered
Diversity of skills, creativity and knowledge is
positively linked with income
50 leading US cities, 2006
17,000
19,000
21,000
23,000
25,000
27,000
29,000
31,000
20 30 40 50 60 70
Source: UN Human Development Report, 2009, Diversification score is based
on data from Impresa Consulting, 2006, and IBM Global Center for
Economics Development analysis
Incomepercapita,PPPUSD
Diversification score, percent
0
20,000
40,000
60,000
80,000
100,000
120,000
Europe North
America
Asia World
1990 2010 2030(f)
Inflow of highly educated migrants
Thousands, 1990-2030
Source: UN Human Development Report, 2009, and IBM Global Center for
Economics Development analysis
6
© 2013 IBM Corporation
Congestion is one of the main urban transportation problems faced by
almost all cities and incurs significant costs
0 1 2 3 4 5
Kuala
Lumpar
Bangkok
Sao Paulo
Mexico City
Dakar
Manila
Dublin
Congestion costs
%of GDP
Source: Ley and Boccardo, 2010; CSO, County Incomes and Regional GDP 2010
 Congestion negatively impacts the quality
of life in a city by
– decreasing personal and business
productivity
– lowering air quality
– creating noise pollution.
 Congestion pressures faced by cities will
intensify going forward
 Car ownership in Sao Paulo is increasing
at the rate of 1,000 cars a day
 Traffic is growing four times faster than the
population in Mumbai, Delhi, Ahmedabad,
Bangalore, Chennai and Hyderabad
7
© 2013 IBM Corporation
Poor public safety has a negative impact on skilled and innovative workers
and businesses
Source: Lloyds, Under attack? Global business and the threat of political
violence
Corporate location responses to
political violence and terrorism
% respondents (past five years)
37
8 7
0
5
10
15
20
25
30
35
40
Avoid investments
in certain territories
Cease or sell of
operations in a
territory
Relocate operations
wihtin a territory or
region
 Levels and quality of human capital
are linked to overall levels of public
safety
– Higher individual and average
levels of education increase
demand for public safety
 How cities respond to threats to public
safety, such as violence and
terrorism, are of utmost importance for
business location decisions
– Crime and poor public safety have
a deterrent effect on foreign direct
investment and domestic
entrepreneurship, especially in
highly skills-intensive sectors
8
© 2013 IBM Corporation
Health is fundamental to the quality and productivity of a workforce and is
crucial for a city’s overall survival and attractiveness
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
0.6 0.8 1.0 1.2 1.4 1.6 1.8 2.0
Education index
Human development index, 2007
Leaders
Followers
Better health is positively correlated with higher quality of skills and knowledge
Educationand
HumanDevelopmentIndices
Health Index
Source: UN Human Development Report, 2010 database, http://hdrstats.undp.org/en/indicators/ and IBM Global Center for Economics Development analysis
9
© 2013 IBM Corporation
Smarter Cities solution portfolio can help no matter where a leader starts
EnergyGovernment HealthcarePublic Safety Transportation Water
Operations insight
Law enforcement and
public safety
Building management
Planning and Management Infrastructure Human
Transportation
management
Water management
Utility Network
management
Asset Management
Social program
management
Citizen health and safety
Educational outcomes
© 2013 IBM Corporation
Smarter Transportation enhances the traveler experience
InfrastructureHuman
Planning and
Management
“What used to be a time-consuming process
is now accomplished automatically and in real
time, allowing us to make smarter and more
timely decisions that keep our city’s traffic
flowing smoothly.”
Used intelligent video analytics to
provide real-time traffic
information to drivers, conduct
traffic surveillance and improve
city roads
.
Bucheon City Official, Korea
Smarter Transportation
Leverage information to create
visibility across transportation
networks and improve
operations
Anticipate commuter demand to
optimize capacity and minimize
congestion
Coordinate resources to assure
safety and improve the traveler’s
experience
© 2013 IBM Corporation
T
Public safety analytics make cities safer and more desirable for citizens
and businesses
InfrastructureHuman
Planning and
Management
“Coplink proved to be an important
resource tool to help identify a suspect
and solve an otherwise unworkable
case.”
North American police agencies
worked together to attain guilty
convictions for theft cases
Smarter Law Enforcement
Leverage crime data to get a
holistic view and identify leads
more quickly
Anticipate and uncover criminal
trends to proactively deploy
police resources
Coordinate police resources and
processes to quickly and
efficiently resolve crimes
David Maher, Tustin Police Department
© 2013 IBM Corporation
One platform, many use cases
• Organization-wide dashboards
• Domain analytics
• Event and KPI management
• Geospatial mapping
• Data modeling and integration
• Simulation and visualization
• Cross-department collaboration
• Situational awareness
• Incident management
• Alerts and directives
…within a particular service area or
managing across many services
• Leverage real-time visibility of cross-city data to optimize cost efficiencies
• Anticipate and proactively manage problems to mitigate impact to services and citizens
• Coordinate cross-agency operations with business and citizen participation to drive
economic prosperity and enhance citizen involvement
Intelligent Operations Center for Smarter Cities provides integrated insight
© 2013 IBM Corporation
Analytics is transformational and will improve decision making, but will
require increased skills and ways of thinking about the entire work force
 Analytics are moving away from
answering well-defined business
problems towards solving for
questions users don’t even
know to ask.
 Hadoop and visualization are
complementary to data
warehousing and will be
integrated into most analytic
processes in the future.
 Analytics is shifting to more
probabilistic platform that
analyzes only some of the data,
while sifting out the noise.
14
Source: Morgan Stanley Research; Tech Hardware Insights Meetings Highlight
Pent-Up Demand for Analytics / EDW; December 14, 2012
 The shortage of data scientists and
complex integration issues are critical
problems that often hold companies back
from adopting analytic solutions.
© 2013 IBM Corporation
In spite of current financial constraints, there are some basic steps city
leaders can and must take now
1. Decide what their city brand should be
2. Adopt policies conducive to skills, creativity and knowledge-driven growth
3. Optimize their services around the citizen
4. Employ systems thinking in all aspects of planning and management
5. Develop and apply the fundamental enabling information technologies to core
city systems
15
© 2013 IBM Corporation
1. Cities need to decide what their city brand should be
16
What are
your city’s
differentiating
strengths?
What strategy
can best
support these
strengths?
Which core
systems
investments
should be
prioritized?
City brand
 Identify the city’s differentiating
strengths that will attract human
talent
 Create a strategy that emphasizes
them, building on existent basis of
core services
 Prioritize investments in core
systems: transport; government
services and education; public
safety and health; as well as
energy, environmental
sustainability, urban planning and
design in line with the strategy
Source: IBM Global Center for Economics Development analysis
16
© 2013 IBM Corporation
New York is a global power city and exerts a significant impact on many
professional fields, such as finance, media, art, fashion, and research
 The home of the United
Nations, New York is an
important center for
international diplomacyand
has been described as the
cultural capital of the world.
 Mayor Michael Bloomberg has
championed issues such as
smoking, obesity, climate
change and gun control.
 Mass transit use is the highest
in the US, and gasoline
consumption is the same rate
as the national average in the
1920s.
17
 NYC is the 2nd
largest center for the US film
industry, including independent film production.
 Since 2005, the city has had the lowest crime
rate among the 25 largest US cities.
Sources: facebook and Wikipedia
© 2013 IBM Corporation
Boston is an intellectual, technological, and political center
 A global city, Boston is
placed among the top 30
most economically powerful
cities in the world.
 The area's many colleges
and universities make
Boston an international
center of higher education
and medicine, and the city is
considered highly innovative.
 Boston is sometimes called a
"city of neighborhoods"
because of the profusion of
diverse subsections; there
are 21 officially designated
neighborhoods.
18
 The city's water supply, from the Quabbin and
Wachusett Reservoirs, is one of the very few in
the US so pure as to satisfy federal quality
standards without filtration.
Sources: facebook and Wikipedia
© 2013 IBM Corporation
2. Cities need to adopt policies conducive to skills, creativity and knowledge-
driven growth
Attract
internationally mobile
talent by enhancing
quality of life
services
Enable
better opportunities for
deploying skills and
abilities, using better
deployment of data collection
and analytics
Retain
the existing base of
education, skills, creativity,
and aptitude to reduce
the brain drain
Create
a domestic skills and
knowledge base by
offering education
services and training
People,
skills,
knowledge
and
creativity
Source: IBM Global Center for Economics Development analysis
19
© 2013 IBM Corporation
3. Cities need to optimize their services around the citizen
 Shift from standardized services to tailored services that meet individual needs
 Create digital linkage across core systems and the analysis and actions driven by data
 Develop a transparent system of charges that reflects the costs of citizen-centric services,
encouraging direct engagement by the citizens, and lower costs burden on public finances
 This city is what it is because our citizens are what they are (Plato)
Old Reality
Not standardised... ...but tailored
Not uniform… …but individualised
Not only reliable… …but also green and clean
Not only accessible… …but also efficient
Standardized
services
Citizen-centric
services
New Reality
Source: IBM Global Center for Economics Development analysis
20
© 2013 IBM Corporation
4. Cities must employ systems thinking in all aspects of planning and
management
 Consider problems, solutions and the value
that improvements will create in the context of
related and interconnected city systems
 Identify, map and appeal to constituencies
essential to the success of city improvements
 Focus on system behaviors instead of
singular events, and examine multiple
approaches to changing system behaviors
 Fully leverage the value of data across
systems by making information widely
accessible to citizens
Source: Bosellli, 2010
21
© 2013 IBM Corporation
5. Cities need to develop and apply the fundamental enabling information
technologies to core city systems
Measuring, Monitoring, Modeling and Managing
MeteringMeteringSensingSensing
Real Time
Data Integration
Real Time
Data Integration
Real Time
+ Historical Data
Real Time
+ Historical Data
Data Modeling
+ Analytics
Data Modeling
+ Analytics
Visualization
+ Decisions
Visualization
+ Decisions
 Data modeling and analytics to
create insights from data to
feed decision support and
actions
Feedbacktouseranddatasource;
Incentivesandactionstochangebehavior
Feedbacktouseranddatasource;
Incentivesandactionstochangebehavior
 Comparison of historical data,
with newly collected data
 Data collection
 Data Integration
 Cities need to deploy
information
technologies to core
systems
– Collect and
manage the right
kind of data
– Integrate and
analyze the data
– Based on
advanced analysis,
optimize the
system to achieve
desired system
behaviors
22
© 2013 IBM Corporation
Cities must act NOW to gain leadership in the new environment of skills and
knowledge-intensive economic growth
 Recognize talent - skills, knowledge, creativity and innovation ability - as an
ever more important driver of sustainable growth implies significant changes in
how we think about managing and improving cities
 Shift the thinking from appealing to mass audiences to appealing to individual
citizens en masse
 Leverage modern information technology to make this seemingly daunting
challenge not only practicable, but also, over the long-term, cost-effective
 Cities that adopt this thinking and make such wise investments to build a
smarter city now will thrive. Those that continue to invest in traditional
infrastructure improvements designed for a mass population will inevitably
struggle
23
© 2013 IBM Corporation24
IBM Strategy
Let’s Build a Smarter Planet

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Connected cities ibm

  • 1. © 2012 IBM Corporation Get Smarter for a New Economy How cities are competing in the innovation economy Martin Fleming IBM Chief Economist and VP, Business Performance Systems June 27, 2013
  • 2. © 2013 IBM Corporation Cornelius Vanderbilt built the Grand Central Terminal with the help of engineer William Wilgus and created mid-town Manhattan  Begun in 1903 and completed in 1913  Covered Park Avenue and created billions of dollars of GDP and real estate value  Also created: – Commuter Fares – Red Carpet Welcome – Ramps 2  Displayed bare electric light bulbs as a massive advertisement for electricity.
  • 3. © 2013 IBM Corporation Get Smarter for a New Economy: How cities are competing in the innovation economy  In the years ahead, economic growth will increasingly rely on the merger of creativity, technology and innovation. – Cities will face increasing competition for human capital, entrepreneurship, and investment.  Addressing this challenge will require cities to provide services that meet the needs and expectations of the highly skilled and diverse population. – Analytics and systems thinking will require new deployment of information and communication technology for cities to gain competitive advantage in this new economic age.  Investing in city’s to improve social and economic returns will help address pressing capital constraints. 3
  • 4. © 2013 IBM Corporation Skills and knowledge are having an increasingly significant impact on economic growth and activity among cities and regions  Leading regional and urban economies combine – a strong base of skills and talent, and – a high share of knowledge-intensive industries in the overall economy  Economies are becoming more skills and knowledge-intensive over time Skills and knowledge are driving growth in income (Regional and urban data, 1999-2007, size of the bubble reflects income per capita, US$ PPP) 0 10 20 30 40 50 60 0 10 20 30 40 50 60 Third level education, % of labor force Knowledgeintensiveservices,%oftotal 1999 2007 Source: OECD Regional Statistics database, 2010 and IBM Global Center for Economics Development analysis 4
  • 5. © 2013 IBM Corporation As focal points of economic activity cities are strongly positioned to benefit from the new talent-intensive economic growth Bangalore New Delhi Beijing Guangzhou Shanghai Johannesburg Cape Town Sydney Mexico Paris Lisbon Brussels Seoul -10 0 10 20 30 -5 5 15 25 35 45 55 Top cities act as economic activity hubs (Size of the bubble – ratio of city share of national GDP to its share of national population, 2009)  The top 100 cities worldwide accounted for roughly 25% of the world’s GDP in 2005. By 2008 this had increased to over 30%  The world is at an unprecedented level of urbanization.  Cities contain an increasingly large share of the world's highly skilled, educated, creative and entrepreneurial population  Cities support large-scale business networks that absorb and extend innovation Source: UN Habitat 2010, and IBM Global Center for Economics Development analysis Cityshareofcountrypopulation,% City share of country GDP, % 5
  • 6. © 2013 IBM Corporation Cities are competing globally for more diversified and internationally mobile talent  Diversity of skills, creativity and knowledge has a positive effect on cities’ income per capita  By 2030, the stock of highly educated migrants will more than double on 2010  Internationally, flows of skills and talent are also becoming more cities-centered Diversity of skills, creativity and knowledge is positively linked with income 50 leading US cities, 2006 17,000 19,000 21,000 23,000 25,000 27,000 29,000 31,000 20 30 40 50 60 70 Source: UN Human Development Report, 2009, Diversification score is based on data from Impresa Consulting, 2006, and IBM Global Center for Economics Development analysis Incomepercapita,PPPUSD Diversification score, percent 0 20,000 40,000 60,000 80,000 100,000 120,000 Europe North America Asia World 1990 2010 2030(f) Inflow of highly educated migrants Thousands, 1990-2030 Source: UN Human Development Report, 2009, and IBM Global Center for Economics Development analysis 6
  • 7. © 2013 IBM Corporation Congestion is one of the main urban transportation problems faced by almost all cities and incurs significant costs 0 1 2 3 4 5 Kuala Lumpar Bangkok Sao Paulo Mexico City Dakar Manila Dublin Congestion costs %of GDP Source: Ley and Boccardo, 2010; CSO, County Incomes and Regional GDP 2010  Congestion negatively impacts the quality of life in a city by – decreasing personal and business productivity – lowering air quality – creating noise pollution.  Congestion pressures faced by cities will intensify going forward  Car ownership in Sao Paulo is increasing at the rate of 1,000 cars a day  Traffic is growing four times faster than the population in Mumbai, Delhi, Ahmedabad, Bangalore, Chennai and Hyderabad 7
  • 8. © 2013 IBM Corporation Poor public safety has a negative impact on skilled and innovative workers and businesses Source: Lloyds, Under attack? Global business and the threat of political violence Corporate location responses to political violence and terrorism % respondents (past five years) 37 8 7 0 5 10 15 20 25 30 35 40 Avoid investments in certain territories Cease or sell of operations in a territory Relocate operations wihtin a territory or region  Levels and quality of human capital are linked to overall levels of public safety – Higher individual and average levels of education increase demand for public safety  How cities respond to threats to public safety, such as violence and terrorism, are of utmost importance for business location decisions – Crime and poor public safety have a deterrent effect on foreign direct investment and domestic entrepreneurship, especially in highly skills-intensive sectors 8
  • 9. © 2013 IBM Corporation Health is fundamental to the quality and productivity of a workforce and is crucial for a city’s overall survival and attractiveness 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 0.6 0.8 1.0 1.2 1.4 1.6 1.8 2.0 Education index Human development index, 2007 Leaders Followers Better health is positively correlated with higher quality of skills and knowledge Educationand HumanDevelopmentIndices Health Index Source: UN Human Development Report, 2010 database, http://hdrstats.undp.org/en/indicators/ and IBM Global Center for Economics Development analysis 9
  • 10. © 2013 IBM Corporation Smarter Cities solution portfolio can help no matter where a leader starts EnergyGovernment HealthcarePublic Safety Transportation Water Operations insight Law enforcement and public safety Building management Planning and Management Infrastructure Human Transportation management Water management Utility Network management Asset Management Social program management Citizen health and safety Educational outcomes
  • 11. © 2013 IBM Corporation Smarter Transportation enhances the traveler experience InfrastructureHuman Planning and Management “What used to be a time-consuming process is now accomplished automatically and in real time, allowing us to make smarter and more timely decisions that keep our city’s traffic flowing smoothly.” Used intelligent video analytics to provide real-time traffic information to drivers, conduct traffic surveillance and improve city roads . Bucheon City Official, Korea Smarter Transportation Leverage information to create visibility across transportation networks and improve operations Anticipate commuter demand to optimize capacity and minimize congestion Coordinate resources to assure safety and improve the traveler’s experience
  • 12. © 2013 IBM Corporation T Public safety analytics make cities safer and more desirable for citizens and businesses InfrastructureHuman Planning and Management “Coplink proved to be an important resource tool to help identify a suspect and solve an otherwise unworkable case.” North American police agencies worked together to attain guilty convictions for theft cases Smarter Law Enforcement Leverage crime data to get a holistic view and identify leads more quickly Anticipate and uncover criminal trends to proactively deploy police resources Coordinate police resources and processes to quickly and efficiently resolve crimes David Maher, Tustin Police Department
  • 13. © 2013 IBM Corporation One platform, many use cases • Organization-wide dashboards • Domain analytics • Event and KPI management • Geospatial mapping • Data modeling and integration • Simulation and visualization • Cross-department collaboration • Situational awareness • Incident management • Alerts and directives …within a particular service area or managing across many services • Leverage real-time visibility of cross-city data to optimize cost efficiencies • Anticipate and proactively manage problems to mitigate impact to services and citizens • Coordinate cross-agency operations with business and citizen participation to drive economic prosperity and enhance citizen involvement Intelligent Operations Center for Smarter Cities provides integrated insight
  • 14. © 2013 IBM Corporation Analytics is transformational and will improve decision making, but will require increased skills and ways of thinking about the entire work force  Analytics are moving away from answering well-defined business problems towards solving for questions users don’t even know to ask.  Hadoop and visualization are complementary to data warehousing and will be integrated into most analytic processes in the future.  Analytics is shifting to more probabilistic platform that analyzes only some of the data, while sifting out the noise. 14 Source: Morgan Stanley Research; Tech Hardware Insights Meetings Highlight Pent-Up Demand for Analytics / EDW; December 14, 2012  The shortage of data scientists and complex integration issues are critical problems that often hold companies back from adopting analytic solutions.
  • 15. © 2013 IBM Corporation In spite of current financial constraints, there are some basic steps city leaders can and must take now 1. Decide what their city brand should be 2. Adopt policies conducive to skills, creativity and knowledge-driven growth 3. Optimize their services around the citizen 4. Employ systems thinking in all aspects of planning and management 5. Develop and apply the fundamental enabling information technologies to core city systems 15
  • 16. © 2013 IBM Corporation 1. Cities need to decide what their city brand should be 16 What are your city’s differentiating strengths? What strategy can best support these strengths? Which core systems investments should be prioritized? City brand  Identify the city’s differentiating strengths that will attract human talent  Create a strategy that emphasizes them, building on existent basis of core services  Prioritize investments in core systems: transport; government services and education; public safety and health; as well as energy, environmental sustainability, urban planning and design in line with the strategy Source: IBM Global Center for Economics Development analysis 16
  • 17. © 2013 IBM Corporation New York is a global power city and exerts a significant impact on many professional fields, such as finance, media, art, fashion, and research  The home of the United Nations, New York is an important center for international diplomacyand has been described as the cultural capital of the world.  Mayor Michael Bloomberg has championed issues such as smoking, obesity, climate change and gun control.  Mass transit use is the highest in the US, and gasoline consumption is the same rate as the national average in the 1920s. 17  NYC is the 2nd largest center for the US film industry, including independent film production.  Since 2005, the city has had the lowest crime rate among the 25 largest US cities. Sources: facebook and Wikipedia
  • 18. © 2013 IBM Corporation Boston is an intellectual, technological, and political center  A global city, Boston is placed among the top 30 most economically powerful cities in the world.  The area's many colleges and universities make Boston an international center of higher education and medicine, and the city is considered highly innovative.  Boston is sometimes called a "city of neighborhoods" because of the profusion of diverse subsections; there are 21 officially designated neighborhoods. 18  The city's water supply, from the Quabbin and Wachusett Reservoirs, is one of the very few in the US so pure as to satisfy federal quality standards without filtration. Sources: facebook and Wikipedia
  • 19. © 2013 IBM Corporation 2. Cities need to adopt policies conducive to skills, creativity and knowledge- driven growth Attract internationally mobile talent by enhancing quality of life services Enable better opportunities for deploying skills and abilities, using better deployment of data collection and analytics Retain the existing base of education, skills, creativity, and aptitude to reduce the brain drain Create a domestic skills and knowledge base by offering education services and training People, skills, knowledge and creativity Source: IBM Global Center for Economics Development analysis 19
  • 20. © 2013 IBM Corporation 3. Cities need to optimize their services around the citizen  Shift from standardized services to tailored services that meet individual needs  Create digital linkage across core systems and the analysis and actions driven by data  Develop a transparent system of charges that reflects the costs of citizen-centric services, encouraging direct engagement by the citizens, and lower costs burden on public finances  This city is what it is because our citizens are what they are (Plato) Old Reality Not standardised... ...but tailored Not uniform… …but individualised Not only reliable… …but also green and clean Not only accessible… …but also efficient Standardized services Citizen-centric services New Reality Source: IBM Global Center for Economics Development analysis 20
  • 21. © 2013 IBM Corporation 4. Cities must employ systems thinking in all aspects of planning and management  Consider problems, solutions and the value that improvements will create in the context of related and interconnected city systems  Identify, map and appeal to constituencies essential to the success of city improvements  Focus on system behaviors instead of singular events, and examine multiple approaches to changing system behaviors  Fully leverage the value of data across systems by making information widely accessible to citizens Source: Bosellli, 2010 21
  • 22. © 2013 IBM Corporation 5. Cities need to develop and apply the fundamental enabling information technologies to core city systems Measuring, Monitoring, Modeling and Managing MeteringMeteringSensingSensing Real Time Data Integration Real Time Data Integration Real Time + Historical Data Real Time + Historical Data Data Modeling + Analytics Data Modeling + Analytics Visualization + Decisions Visualization + Decisions  Data modeling and analytics to create insights from data to feed decision support and actions Feedbacktouseranddatasource; Incentivesandactionstochangebehavior Feedbacktouseranddatasource; Incentivesandactionstochangebehavior  Comparison of historical data, with newly collected data  Data collection  Data Integration  Cities need to deploy information technologies to core systems – Collect and manage the right kind of data – Integrate and analyze the data – Based on advanced analysis, optimize the system to achieve desired system behaviors 22
  • 23. © 2013 IBM Corporation Cities must act NOW to gain leadership in the new environment of skills and knowledge-intensive economic growth  Recognize talent - skills, knowledge, creativity and innovation ability - as an ever more important driver of sustainable growth implies significant changes in how we think about managing and improving cities  Shift the thinking from appealing to mass audiences to appealing to individual citizens en masse  Leverage modern information technology to make this seemingly daunting challenge not only practicable, but also, over the long-term, cost-effective  Cities that adopt this thinking and make such wise investments to build a smarter city now will thrive. Those that continue to invest in traditional infrastructure improvements designed for a mass population will inevitably struggle 23
  • 24. © 2013 IBM Corporation24 IBM Strategy Let’s Build a Smarter Planet

Hinweis der Redaktion

  1. As shown in this chart, skills and knowledge are already having a significant impact on economic growth and are changing the nature of economic activity amongst cities. Over the past decade, a global shift toward a knowledge-based economy has accelerated dramatically. Superior talent – embodied in higher education, training, skills, creativity, aptitude, innovation capacity, and the cultural and social skills of the workforce – is rapidly becoming the key driver of economic growth and activity. For instance, Figure above shows the growing importance of higher-quality skills and education in economic development between 1999 and 2007, which includes the economic slowdown of 2001 to 2002. Using data on over 350 regions in the OECD countries, the figure shows that this shift to new reality or new economy is linked to higher education of the workforce (which acts as a proxy for traditional measurement of human capital) Increasing contribution of the knowledge- and skills-intensive sectors to overall economic activity; and Corresponding rise in the levels of prosperity, driving the dramatic rise in the middle classes around the world. As economies around the world compete for talent and knowledge, there is a tidal wave of change that is taking place in the global economic system: the ‘bricks-and-mortar’ economic growth of the past is now becoming replaced by the ‘brains and aptitude’ economy of the future. Our data also suggest that the trend toward more skills and knowledge-intensive growth resists recessionary shocks. This conclusion is further supported by evidence from the latest recession, during which higher-skilled workers had lower unemployment rates. For example, U.S. Bureau of Labor Statistics data shows that between the beginning of 2008 and the end of 2009, the unemployment rate for workers with less than a high-school diploma rose from 9 percent to 14.6 percent. The unemployment rate for high-school graduates rose from 5.7 percent to 9.7 percent, while the unemployment rate for those with a completed third-level education and higher increased from 2.6 percent to 4.6 percent – a much smaller rise in absolute terms
  2. The new model of the talent, skills, knowledge, creativity and innovation enabled economy is especially salient for cities which already act as focal points of economic activity and are therefore poised to benefit from the new economy. Globally, almost 50 percent of the total output and jobs of many nations is found in their largest city. For example, Seoul accounts for almost half of South Korea’s GDP; Budapest (Hungary) and Brussels (Belgium) each for approximately 45% of their respective incomes. Guangzhou and Brussels have GDP shares of their national economies that are 5 and 4.4 times higher, respectively, than their share of national populations. Based on GDP per capita adjusted for the cost of living, the top 100 cities worldwide accounted for roughly 25 percent of the world’s GDP in 2005. By 2008 this had increased to over 30 percent In addition, cities around the world are already home to the majority of highly-educated and highly-skilled citizens and are acting as major attractors of internationally mobile workers, in other words, human capital. For example, the Institute for Business Value analysis of the UN data shows that worldwide, there is a strong positive relationship between the degree of regional urbanization and the region attractiveness to internationally mobile human capital . Furthermore, economists and urban planners now know that urban density acts to increase productivity of the workforce and to spread knowledge. (FOR DETAILS SEE APPENDIX, SLIDE 49). Sources: OECD Territorial Reviews: Competitive Cities in the Global Economy. http://www.oecd.org/document/2/0,3343,en_2649_33735_37801602_1_1_1_1,00.html UN Habitat. “State of the world’s cities 2010-2011. Urban trends – Wealth of Cities”, United Nations Human Settlements Programme, March 2010. http://www.unhabitat.org/documents/SOWC10/R6.pdf. PWC http://www.pwc.com/ru/en/press-releases/2009/Emerging-market-city-economies-set-to-rise.jhtml, last accessed April 30, 2010. Institute for Business Value analysis of data from the UN Human Development Report, 2009, http://esa.un.org/migration/index.asp?panel1=2 last accessed April 20,2010.
  3. Increasing global competition for creating an optimal mix of people in the city economy will drive an acute competition for skills, talent and knowledge among regions and cities. Diverse skills, aptitudes and experience, along with different types of available education and training, are becoming crucial contributors to economic growth. In the graph above, we define the degree of diversification of the economy as a combination of: The share of creative professionals in the overall labor force (persons who “regularly have wide discretion in their jobs to use accumulated knowledge to develop, design and deliver new products and services” (Cortright, J. City Vitals, CEOs for Cities, 2006 page 10); The share of ‘young and restless’ workers (‘Young, well-educated workers [who] are among the most mobile people in the nation”, ibid, page 12), and The share of the traded sectors talent (“the percentage of all workers outside of health services, education and government who have a four-year degree or higher education” ibid, page 14). Over time, improved knowledge and diversification of the workforce mean better competitiveness and lead to growth in knowledge intensity. Data for the 50 largest U.S. cities suggests that a more diverse base of citizens, together with knowledge and creativity-intensive sectors, is associated with higher per capita income. According to the IBV forecasts based on the UN data, the next twenty years will see doubling of the stock of highly educated migrants around the world. While most of this change is likely to take place in the mature economies of Europe and North America, by 2020, Asian economies alone (one of the few regions in the world where net demand for foreign skills slightly declined in 1990 to 2000) are expected to attract over 17.5 million new educated migrants – an increase of 77 percent over 2010. A mobile pool of highly skilled workers already exists and is on the move within mature economies – 35 percent of migrants to mature economies have a college/ university degree. Existing data indicates that these workers, unlike past waves of lesser-skilled migrants, do not chase the possibility of opportunity. Instead, they elect to follow specific jobs and make their decisions on location based on complex criteria, including considerations of financial and career returns, as well as quality of life. For cities that succeed in attracting, retaining, creating and enabling higher skills and talent base, this translates into the potential for higher tax revenues and fees that can help address current fiscal constraints. But it also implies increased demand by citizens for new services that reflect the expanding role of middle and upper-middle classes.
  4. The management and operation of transport systems have an important influence on the economy of cities. Well-managed, easily accessible public transportation attracts migrant workers into cities, brings commuters to and from work, and moves goods from where they are produced to where they are consumed. Congestion negatively impacts the quality of life in a city by decreasing personal and business productivity, lowering air quality and creating noise pollution. Congestion is one of the main urban transportation problems faced by almost all cities and incurs significant costs almost all cities and incurs significant costs, ranging from 1.5 to 4 per cent of GDP (see chart). In the United States, congestion in urban areas results in annual costs of 4.2 billion hours of wasted time and $87 billion from wasted fuel and lost productivity. It also affects public safety - globally more than 1.2 million people are killed in transport accidents and there are 50 million road accidents. Urban transport pressures are intensifying. For example, car ownership in Sao Paulo is increasing at the rate of 1,000 cars a day and traffic is growing four times faster than the population in Mumbai, Delhi, Ahmedabad, Bangalore, Chennai and Hyderabad. China’s cities have the fastest growing automobile populations in the world.
  5. International research indicates that the levels and quality of human capital – education, skills, creative and innovation capacity of a city -- are tied to the overall levels of public safety in both mature economies and rapidly developing economies. For example, a recent study based on Brazilian data shows that within urban populations, higher individual education and higher average level of education in the area of residence increase the demand for public safety. In addition, improved public safety improves the business and investment environment. Cities with lower crime and better emergency services will find it easier to attract and retain a diverse and higher quality skilled workforce. They will also be better at enabling workers to be productive by attracting an innovation-enabling ecosystem. For example, in the US, cities with higher crime rates tend to have a lower proportion of employment in high technology services. The deterrent effects of crime and poor public safety on foreign direct investment and domestic entrepreneurship, especially in highly skills-intensive sectors, such as internationally traded services, have been also documented in rapidly developing economies. The chart on this slide shows the importance of efficient and effective public safety for business location decisions - How cities respond to threats to public safety, such as violence and terrorism, are of utmost importance for business location decisions – 37% of respondents said that they have avoided investments in certain territories because of the political violence.
  6. Improving healthcare in cities is an urgent priority. Healthcare demand continues to grow, as urban areas worldwide gain 67 million people a year. But health and well-being are not just crucial components of a city’s overall survival and attractiveness. They are fundamental to the quality and productivity of a workforce – especially a workforce that must do more than show up to work, but must be able to think and innovate at peak capacity at all times in order help the city grow. As the chart on this slide shows, a health index calculated from UN data positively correlates with a higher quality workforce, quality of life and economic development.
  7. Growth for cities in the twenty-first century will increasingly be driven by people – the skills and knowledge of a highly educated, innovative workforce – and by the ability of citizens and city economies to absorb, commercialize and extend innovation. Cities that want to thrive will need to plan, invest and work to improve their core systems with this in mind. But how do cities begin to make such improvements, especially in times of extreme financial constraints? There are five basic steps and consistent guiding principles to help direct them.
  8. City leaders need to decide what their city should be – determine its brand This process should naturally start from identifying the high level objective – For example, this should involve identifying the future city ‘brand’ in terms of economic and social competitiveness by: • Identifying the city’s differentiating strengths that will attract skills, knowledge and creativity. • Creating a strategy that emphasizes these strengths while building on existent potential already developed in the economy. • Prioritize investments in core systems: transport; government services and education; public safety and health; as well as energy, environmental sustainability, urban planning and design in line with the strategy.
  9. With the growing importance of higher skills, talent and knowledge in determining economic growth and activity, it is critical that cities create a skills, creativity and innovation enabling environment. Such an environment manages to: Attract internationally mobile talent by enhancing quality of life services in line with changes in demand. Cities that offer the right environment will be able to attract skills, knowledge and creativity and experience a ‘pull’ of talented and skilled people migrating to these cities (Luis, 2009). • Create a domestic talent base by offering education services and training, and investing in education infrastructure. Cities that invest in people through education and training will have a higher quality stock of skills, talent and knowledge, improving their chances for achieving greater prosperity in the future. There is, for example, a strong positive relationship between enrolment in higher/tertiary education and the level of prosperity achieved. Investment in formal education is a key factor explaining differences in economic performance between countries. Estimates of the gain in income from an additional year of education range from 5% to 15% (Deutsche Bank Research). Benhabib & Spiegel found empirical evidence to suggest a link between education, R&D, technology adoption and growth. • Enable better opportunities for deploying skills and abilities to help citizens realize their potential by using better deployment of data collection and analytics on changes in the labor force and skills supply and demand. In addition to enabling skills and talent, cities will require business and entrepreneurial investment to increase their economies capacity to generate, absorb and commercialize innovation and creativity. • Retain the existing base of talent to reduce potential “brain drain.” In an international competition for skills, knowledge and innovation, successful cities will experience net in-migration while less successful cities will experience outward migration of skilled people. For example, in the UK London and the South East experience large inflows of graduates while some cities in the North of England find it more difficult to retain their graduates. Cities that are unable to retain talent, skills and innovation are experiencing a human capital ‘push’ away from the city (Luis, 2009). Other examples include old industrial cities in the U.S. ‘’Rust Belt’’, where the decline associated with a de-industrialising economy has resulted in people leaving.
  10. The attraction of talent and knowledge-based business has a number of implications for how services are delivered and the city functions. Talented people are demanding citizens, who treasure autonomy and the ability to shape their own lives. This has implications for how services are delivered. Moreover, they want to live in cities that are clean, green, walkable and offer access to travel. In general, highly skilled and educated workers require that services, supplied by cities are Tailored to their specific needs (diversified types of services and delivery modes, such as not just café/restaurant model of catering, but café/restaurant/delivery/pre-order customization etc) Individualized to reflect specific taste preferences and working arrangements (e.g. access to a 24 hour public services assistance for workers on flex time, access to business services for individuals combining several job/entrepreneurship projects) Green and clean in addition to being reliable – for example, IBM Eco-efficiency Jam 2010 has identified a new trend in the modern workforce, Employee 2.0, who are digitally enabled and networked, but also require their workplace and living space to be environmentally sustainable. This new generation of workers does not just expect electricity supply and utilities to be cost-effective and reliable, but also green, eco-efficient and clean. Efficient in addition to being accessible: highly educated and highly skilled workers recognize the significant premium their work commands in the modern workplace. They often combine entrepreneurial endeavours with traditional employment and therefore expect city services to be on-time, on-demand, and cost efficient. Thus, to succeed in the future, cities will need to Optimize their services around the citizen • Begin to shift from standardized, uniform services to a model for the delivery of tailored services that meet individual needs. • Create digital linkage across city core systems and the analysis and actions triggered by patterns in the data. • Develop a clear and transparent system of user fees and charges that reflects the real costs of providing citizen-centric services, thus encouraging both more direct demand for services management by the citizens and lower costs burden on public finances.
  11. Cities must employ systems thinking in all aspects of planning and management • Consider problems, solutions and the value that improvements will create in the context of related and interconnected city systems, not just within the confines of one area of operation. Citizen-centric provision of services will increase overall systems complexity of city services. This implies that going forward, cities will need to introduce continuous, realtime assessments of their core services, new investments and solutions across multiple modes and nodes of delivery. For example, consider this map of Shanghai – which shows city development and growth over 15 years. Black area mark city boundaries in 1988, red areas - 2002. This shows several trends in urban development relating to the importance of deploying systems thinking. Firstly, it shows the scope of the systems and the rate of physical growth which require that all systems and aspects of planning and managements are reflected in the strategic thinking about the future of city services. • Cities need to identify, map and appeal to constituencies essential to the success of city improvements, especially those that may be outside traditional city systems bounds. The new workforce of the future is both highly mobile geographically, but also across different working/living/investing locations. These workers are expecting not only their living arrangements to be closely interconnected with their working environment, but they also expect social mobility and services portability. These new workers are, therefore, represent a new constituency of voters and consumers of public services, no longer separable by their work vs living destinations. In addition, growth of cities physically as the map shows means that over short period of time, constituencies that might be traditionally viewed as being outside the scope of city services today can be incorporated into the city systems. • Focus on system behaviors instead of singular events and examine multiple approaches to changing system behaviors. As various services form a holistic system of services with multiple points of shared resources, demand and systems interactions, the entire system performance must take precedent over individual events. Often, most effective solutions to specific bottlenecks in provision of one service can be found in examining the system of services as a whole. Once again, example of cities like Shanghai are illustrative here. Behavioural aspects of the services provisions in the case of a rapidly expanding city, like Shanghai might be more stable over time than geographic considerations that underpin traditional planning. • Fully leverage the value of data, data analytics and systems thinking across systems by making information widely accessible to citizens. Systemic approach to analysis of services performance is reliant on realtime data collection, analytics and communications. This data is now both, increasingly demanded by citizens (for example, new employees require information about their own workplace and household performance in terms of eco-efficiency), and provides new opportunities for private and public sector services provision (with iTunes-for-data type of models of delivery and analysis offering a new and exciting business opportunity in the future). The unifying nature of data, its invariability across the geography of the city, can act as the major point through which the ever-expanding and changing system of services can interact meaningfully with its customers on the scale of change that is exemplified by world’s leading growth cities, like Shanghai. Image: Source: Boselli (2010) – OECD presentation “La ville est vivante”, Seminar organised by La fabrique de la cité Hamburg, 6-8 April 2010
  12. Clearly, the transition from standardized services to citizen-centric services cannot be achieved overnight. The transition to the provision more citizen-centric services across a city’s core systems places new demands and pressures on a city and requires a deeper understanding of both the needs and patterns of behavior within a city. This requirement can be satisfied by leveraging the vast amounts of real world data collected in cities representing the behaviors of a city’s people and systems, and use it to develop more efficient citizen-centric services and continually enhance services. (According to The Economist, mankind created 150 exabytes (billion gigabytes) of data in 2005. In 2010, it is expected that this number will reach 1,200 exabytes. Source: “The data deluge”, The Economist , February 27, 2010) Technological advances mean that aspects of the operation and development that city managers have previously been unable to measure – and therefore unable to influence – are increasingly being digitized. This instrumentation creates brand new data points about, for example, the efficiency of a city’s water or transport systems. In addition to being instrumented, different parts of a city’s systems can be interconnected, so that information flows between them. With the greater digitization and interconnection of a city’s core systems, the newly gained information can be used for intelligent and informed decision making.
  13. Key message: Entering the decade we anticipated several strategic shifts. We were convinced that the world was changing — and we got ourselves positioned to take advantage of those changes. We have a three-pronged strategy: Changes in technology... Based on a new technology model and paradigm, we shifted to open technology and higher value spaces and away from commodity spaces. Changes in client demand... We transformed our offerings and management systems to deliver what clients want: integration and innovation . Changes in the world... we embraced global integration and the opportunities in those growth markets. We not only defined the idea of being a Globally Integrated Enterprise , but we led the world in making it real at IBM. Smarter Planet is the vision of how IBM as a company can create new value for our clients and ourselves. It builds on the foundation of interconnectedness of the globally integrated enterprise and adds new dimensions of instrumentation and intelligence to help solve significant global issues such as supply chain failures and financial transparency. We are already a leader in smart technologies, products and services to help our clients transform their existing IT infrastructures — from Dynamic Infrastructure to Cloud and more — and we will be adding to our portfolio this year. IBM Values are foundational: As strategies evolve, and client needs change, our Values endure. Our Values define us and shape our decisions, actions, and behaviors. When we work with clients, we don’t just try to close the deal or achieve high ‘customer sat.’ As IBMers we dedicate ourselves to our clients' success. That’s very different, and much more of a long-term proposition. It begins with the closing of the deal. When we apply breakthrough technology and business insight, IBMers don’t just deliver innovation – they deliver innovation that matters, to our company and the world. We change the course of history, creating technologies and business models that will shape our world for generations to come. And when we take personal responsibility for our decisions and actions, we don’t look just to achieve superficial agreement. IBMers are after something deeper – they’re after trust... in all relationships.