Whether you are in retail, media, publishing, technology or travel, the ability to distribute information onto the multitude of internet connected devices has become a challenge for even the most nimble of companies. Everyone is vying for the attention and eyes of the consumer. It is a new world and consumer expectations have changed when it comes to the way content/data/inventory is distributed, discovered and consumed. This change in distribution, in part, is due to the adoption of APIs (Application Programing Interfaces). Businesses who have leveraged APIs have made it more than just a "database of stuff", but rather, have created a platform by which they are now basing their business strategy. Speakers from Mashery, Best Buy, eBay/PayPal and Netflix joined to explore the "Evolution of Distribution" and examined the notion of "why every brand needs an API".

1. EMERGING PLATFORMS
BBYOpen:
Best
Buy’s
New
Distribu9on
Channel
Kumar
Kandaswamy
Best
Buy
June
10,
2011
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2. Best
Buy:
By
the
Numbers
Founded
in
1966,
Best
Buy
is
the
world’s
largest
CE
retailer
making
technology
deliver
on
its
promise
1 #1
CE
retailer
Countries
Best
Buy
operates
in
5 (Canada,
China,
Mexico,
UK,
US)
EMERGING PLATFORMS
11 #
Best
Buy
Brands
1,311 #
Best
Buy
stores
in
the
US
180,000 #
Best
Buy
employees
500,000 Ac9ve
products
available
through
BBY
50,000,000,000 Annual
sales:
$
50
billion
2

3. BBYOpen
–
Best
Buy’s
Open
API
pla9orm
EMERGING PLATFORMS
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4. 4
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5. 5
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6. Example:
Internal
Best
Buy
Applica?ons
EMERGING PLATFORMS
6

7. Example:
BBYOpen
Partners
EMERGING PLATFORMS
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8. Just
a
few
examples
of…
EMERGING PLATFORMS
BBYOpen
as
a
new
distribu9on
channel
for
Best
Buy
with
the
external
partner
ecosystem
…leveraging
the
offline
assets
and
capabili9es
powering
new
online
experiences!
There’s
more
to
come…
June
10,
2011
8

9. Contact
Kumar
Kandaswamy
kumar.kandaswamy@bestbuy.com
EMERGING PLATFORMS
@kumar_k
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