1. Open innovation and Social innovation
Masakazu Kuwayama

2. Social change
 Open innovation
 Social innovation
Dr. Takahiko Nomura
” Japanese companies falls into innovation
imperfection syndrome”

3. GDP(U.S. ,Japan and China )
Why only Japan not grow up GDP?
It is because Japanese companies lacks innovation.

4. Open innovation
 Various things become open.
 We must cope with this change.
Software Hardware Car
Chemistry
and
material
To be
continued
Medicine
manufacture

5. Open innovation
(Software)
Software developed with open source.
Software which canceled development
become open sources.
Presentation is shown on the Internet.
Slides that we announced by an event
of ATND is shown on the Internet.

6.  We held the event in ATND
(Creation of a new business from hackathon and Ideathon.)
 Open event: Japan android group, Open source conference.
Open innovation
(Software)
To hold a study session with different
companies
ATND
http://atnd.org/

7. Open innovation
(Hardware)
 Gadget renesas
 Make Japan
Renesas Electronics provides
It for Personal Fabrication
The event
both individuals and
companies participate in.
http://makezine.jp/

8. Open innovation
(Hardware)
 Co-operation with other companies
(Increase in group assuming the open innovation)
New generation M2M consortium
To connect communications equipment to
apparatus which was not connected with a
network until now.
Nine sigma Japan
To buy and sell to necessary elemental
technology from other companies.

9.  Nissan Motor
・ They promote cooperation such as "the university-industry
research collaboration" and "other companies" by open
innovation policy.
・ They have the culture which performs collaboration
between the posts of the company.
(Iinnovation is a new combination. In Nissan, innovation has
occurred daily. )
 SIMDirve
・ Automotive development
in cooperation.
Open innovation
(Car)

10. Open innovation
(Chemistry and material)
 Toray Industries, Mitsubishi Plastics Industries
Open innovation using Nine Sigma is promoted.

11. Astellas Pharma invites
the idea from external on the Internet.
The University of Tokyo establishes the open innovation center of
medicinedesign.
Open innovation
(Medicine manufacture)

12. Analog circuit field
http://www.analog-technology.or.jp/

13. niconicogakkaiβ
http://www.itmedia.co.jp/news/articles/1204/26/news070.ht
ml
To hold an open congress with wild researcher.

14. Future center
To discuss with office worker,
NPO, social entrepreneur and
person of various backgrounds.
AND MAKE INNOVATION!!
KOKUYO, NISSAN, NTT DATA
work on Future center.
KOKUYO Eco Create Zemi
https://www.facebook.com/EcoKriZemi
Future Innovation Cafe
https://www.facebook.com/fic.jpn
OUR FUTURES
https://www.ourfutures.net/
“Stagehand work is most good work”: Takahiko Nomura
“Let’s create your Future Center” Takahiko Nomura
See also those books.

15. Social innovation
 Social innovation
Social business is becoming a boom.
And, social problems is becoming a business theme.
 Decreasing population and low birthrate and longevity of
Japan.
Population explosion in the world.
 Resource reduction, Energy-saving society.
See also Social business
http://en.wikipedia.org/wiki/Social_business

16. Expanse of social business
The school of social business
appears.
Social Entrepreneur School
http://socialvalue.jp/
Business is begun from CSR.
Sumitomo Chemical
Olyset Net
It began in CSR of Anti malarial measures.

17. Social problems become innovation themes.
 Innovation theme of the 20th century
How to make low cost.
How to make mass production.
How to improve performance.
 Innovation theme of the 21th century
How to solve environmental problems and social
problems by enterprise.
Example
Global warming -> large-scale solar power system
Electric vehicle.
Population explosion -> genetically modified food.
Resource reduction -> Non-rare earth element.

18. Diversity and innovation
If priority is given to diversity, the average value of a innovation will fall.
But, an innovative innovation does not occur without diversity.

19. Comparison of corporate culture
My news japan
http://www.mynewsjapan.com/reports/1224
Efficiency is thought as important.
Innovativity is thought as important.
TOYOTA
Panasonic
NISSAN
SONY
HONDA
YAHOO JAPAN
NTT DATA
NTT DOCOMO
Cyber Agent Suntory
KIRIN BREWERY
ASAHI BREWERIES
ISUZU
HITACHI
FUJITSU
RAKUTEN

20. Smiling curve
Profits have stopped from a manufacturing department.
R&D from a material level and service make profits.
http://homepage3.nifty.com/s-haga/activity/activity.html