Foursquare is a social networking app that allows users to "check in" at locations and share their location with friends. It was created in 2009 and recommends places for users to visit based on their location and interests. Businesses can partner with Foursquare to advertise special offers and promotions to users who check in. Over time, Foursquare has grown significantly, with millions of check-ins and venues listed on the platform. It provides a useful city guide for both locals and tourists to discover new places.

1. Foursquare
Course Number: COL – 270 - 501

2. Table of content
Introduction
History
Who is using it ?
How can we use it ?
Where could it be installed / Applications
How to install it ? “ JING “
Advantages and disadvantages
Testimonials
Statistics
How are businesses, agencies, and brands work with foursquare?
Quiz
Bibliography

3. Introduction
People sometimes need help to choose there next place that
they are going to, or they need the people’s opinion such as their
friends on places that they have visited! Now …foursquare
program could recommend you the best places to go to, and will
help you get your friends or other people’s opinion on some
places that you have visited.
Simply, foursquare is acting as a social city guide for us.

4. History
Foursquare: it is a website that acts as a social city guide that
have the ability to recommend places for the user if he/she was
looking for ideas where to go next or what to do based on
him/her, his/her friends, and people with his/her taste have been.
Dennis Crowley and Naveen Selvadurai are the founders of
foursquare.
They started the first version of foursquare website in fall
2008, and finally it was launched at South by Southwest
Interactive in Austin in 2009.

5. Who is using it ?
It can be used by all people from all ages, starting from age of 9 and
above.
If we want to specialize them we can say for example that it could be
used by students, parents, tourists, and business people.

6. Cont….
For tourists, it can benefit them in the following way:-
 For instance, if they had the foursquare program installed in
their phones and they are for example visiting Dubai and they do
not know much places there, by using this program it can guide
them or recommend for them some places that they do not
know about so they can visit it.

7. How can we use it?
We will be listing the steps of how can we use foursquare
program:-
1- We should install the foursquare
program in the smart phone.
2- We enter the site and we click on
sign up.
3- We choose the way of signing up
either by facebook or email.
4- We put the information that is
required, then we sign up.

8. Cont…
5- We click on the search icon to search for
people, places, restaurants or for anything that
we are interested to know the location of or the
updates of it.
6- We click on “explore item” icon, by clicking on
it, it let us specify the places that we want to be
in.
7- Finally, we click on the “list” icon. This icon
makes us explore our country in an efficient way
that shows us everything in Dubai for example
like Hotels, malls, restaurant, museums, and many
other places.

9. Where could it be installed?
In BlackBerry
In iPhone

10. How to install it ?

11. Advantages of foursquare
1. People depend on it as a point of their social circles.
2. Having the ability to access different places by checking in- and to
let others know where they want to be seen.
3. It is a free website for advertising, it allows users to -check in-
brands or locations of a places they want.
4. The ability of using it as a GPS.
5. To explore nearby places.
6. It allows you to know other people’s
opinion on places.

12. Disadvantages of foursquare
1. People might stalk you to the place you are going to.
2. It wont work without 3G or Wifi connection .
3. It requires an account to work.
4. People sometimes use this tool as a “ dating advantage “.

13. Testimonials
We had an interview with group of students in Zayed University
who constantly uses foursquare program.
- We asked them about their opinion and experience of using
foursquare and they responded by saying that “ it is a useful and
enjoyable program at the same time”. They use it every time they
go out and visit a new place, so they can get the others opinion
on the places they visit. They advise the people who did not try
or use foursquare program to quickly install it on their smart
phones and use it because its nice, valuable, and useful website.

14. Statistics

15. Cont…
We can conclude from the graph that as we go toward the year
of 2010, the users of foursquare are increasing at a high rate.
Foursquare has more than half a million users.
1.4 million venues and 15.5 million check-ins, and it is still growing
more.
Foursquare recorded a 33% of upstream visits in the previous
weeks which is even bigger than Google ( 22% ) and Twitter (8%).

16. How are businesses, agencies, and
brands work with four square?
Agencies and business people use foursquare website to let
other people be aware of their business and attract people by
their special offers and discounts. Foursquare website allow
those people to advertise their businesses or brands for free, and
that allows million people to check their business. For
example, when users check into their website there is a very
good chance to find their location and rise their profits.
So, for merchants and other venue owners, it offers “ the
website “ a free set of tools to help you attract customers and
keeps the best ones coming back.
For brands, foursquare offers and provide a unique way to stay in
touch with your followers no matter where they are in the world.

17. Quiz
Is the topic gives you a clear idea about the content of the
presentation?
Can you give a brief definition of foursquare website ?
How many times did you “check in” foursquare website ?
What are the advantages and disadvantages of foursquare?
Would foursquare become an international
site?

18. Bibliography
http://mashable.com/2010/03/12/foursquare-stats/
https://foursquare.com/about/
http://aboutfoursquare.com/foursquare-101/
http://www.allianceinteractive.com/blog/10-business-benefits-using-
foursquare
http://gulfnews.com/advanced-search/search-
results?action=search&submitted=true&freeText=foursquare+websi
te&site=gulfnews
http://techcrunch.com/2011/11/30/foursquare-launches-redesigned-
developer-website/