Slides used at the beginning of the coder training for version 2.0 of the Global Digital Activism Data Set, an initiative of The Digital Activism Research Project at the University of Washington. (more info: http://digital-activism.org/index.php/projects/gdads/)

1. GLOBAL DIGITAL ACTIVISM DATA SET 2.0
CODER TRAINING
April 1, 2013

2. WHO IS DOING THIS RESEARCH?
The Digital Activism Research Project | www.digital-activism.org

3. OUR RESEARCH QUESTION
• Whatare the key features of digital activism
campaigns around the world?
• Howdo these features correlate with various
measures of success?

4. OUR METHOD
• Use content analysis
• ...to
ask questions about a a large number of
digital activism campaigns
• ...and
end up with quantitative and comparable
answers.

5. YOUR ROLE
• Analyze digital activism campaigns
• ...and turn that information into comparable data.
sources: Global Voices, Greenpeace, Fahamu

6. HOW?
• 1. Read descriptions of digital activism campaigns.

7. HOW?
• 2. Answerquestions about those campaigns using the variables
in the codebook.

8. HOW?
• 3. Submityour
variable values for
each campaign
using the online
coder form.

9. HOW?
• Read descriptions of digital activism campaigns.
• Answer questions about those campaigns using the variables
in the codebook.
• Submityour variable values for each campaign using the online
coder form.
Any questions on the basic process?

10. WHY THIS TRAINING?
• 1. To establish reliability (agreement) among coders.
X ✓ Argentina!
Argentina!
Brazil! Argentina!
99? Argentina!

11. WHY THIS TRAINING?
• 2. Toidentify any unclear or ambiguous instructions in the
codebook and fix them.
X ✓
This is so
clear now!
I don’t understand
these instructions.
PS: We will not change the variables themselves. We will only change the instructions to make the meaning of those variables clearer.

12. NOW LET’S READ THROUGH
THE CODEBOOK