Tips on how to defend your brand on social media.

1. Defending Your Brand-
Importance and Tips

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DEFENDING your BRAND

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A LOT is said online about your brand

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How far can you go to
defend everything that is
said about your brand?

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How can you ensure a foolproof branding strategy?

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40% businesses measure
the success of their
externally facing social
media activities by brand
reputation enhancement
or social reach

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BE SOCIAL SAVVY!

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Employ a good social listening tool to learn about what
conversations involve you, your competitors and your brand
keywords
66% companies track their
brand using social listening tools

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Weed out the negative – not by denying, but by accepting
and correcting the situation

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Key points for a brand defense strategy

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Listening
Based
Strategy

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Increase Focus on
Customer-centric
Content

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Fallout of the Rising Importance of
Defending your Brand

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Reasons for Importance of Brand Defense

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Businesses can no longer control their reputation

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When stuff is said, your CEO’s
reputation is also at stake.
87% respondents of a survey
said that they consider the
CEO’s reputation as an
important part of a company’s
reputation

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Constant monitoring of
social channels

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SO
ARE YOU
SOCIAL READY?

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