2. A link is essentially a free advertisement on someone
else's site pointing back to yours. So when submitting
your link information, write it like a well-thought-out
advertisement. Here are some guidelines.
3. 1. Give your link text some length -- at least two
sentences. If all "link pages" consisted of a short
paragraph or two instead of five or six words, these link
pages would have "content" and be more valuable.
Most webmasters want substance (content) instead of
one or two word descriptions. This will also make your
listing stand out from the crowd.
4. 2. Pack your link text with your most important
keywords. You don't have to "hype" you site. Just pack
your description with your most important information.
This is called creating a keyword-rich "context".
5. 3. Make sure your "anchor text" includes your most
important keyword. The search engines considers this
important because the text that is linked is an indicator
of the theme of the site being pointed to. Each time a
site is pointed to with a link that says "golden retrievers"
that site's importance as a "golden retriever" site is
reinforced. See the examples at the end of this post.
6. 4. Create more than one version of this link text. A long
one should be roughly 200 characters. A short one might
be less than 100 characters. Having two or three
different versions and lengths of your link text ready to
go will make your life a lot easier when it comes to
actually placing your links.
7. 5. Mix up your anchor text. If you are doing some
serious link work, trying to create hundreds, even
thousands of inbound links, don't use the same anchor
text all the time. The Search Engines may interpret
repetition of the same link patterns as "unnatural" and
manipulative. So use different versions of your anchor
text and create different link text "contexts".
8. Concentrate on building keyword-rich contexts in which
your subject matter is clearly stated and your links can
be clearly associated with the subject matter that is
most "relevant" to your site. This is the best way to
insure they will create an impact.
