1. Marvin Arevalo
1312 W. 42nd
St. Los Angeles, CA 90037 ∙ e-mail marvin_are@msn.com ∙ tel (323) 351-9694
Profile
Experience
Business Development Manager/Account Managerexpert with 15 years of diverse Multicultural experience
developing and strategizing new business to meet or exceed corporate goals. Experience include but are not limited
to – Business Development/Account Manager(new & existing accounts),Large group Sales & Account Manager,
Multicultural Marketing, Broker strategy director, Customer Service Supervisor.
2013-Present
2007-2013
2005-2007
ANTHEM BLUE CROSS LOS ANGELES, CA
Anthem is the country’s largest health insurance provider by Membership. Headquartered in Indianapolis,
Indiana, it manages the Anthem plans in fourteen states across the country.
Business Development Manager & Broker Strategy Lead
 Built strategy that helped activate over 600 field activities touching over 15,000 consumers per year.
 Helped to drive over 1,500 new members in state and also over 1,000 new members across the
country every year,bringing in a revenue of over $5 Million dollars’ profit margin for the company.
 Helped manage state budget of $5,000,000 for Marketing, Activation and Enrollments.
 Helped to close penetration gap of 35%
 Directed and managed team of 65 License and Certified Individual Brokers and 20 field support staff.
 Developed plan to enhance communication strategy for Hispanic population across the country.
Currently being executed by the Multi-Cultural Business Team. Anticipated to deliver higher
profitability and reduced servicing costs.
 Helped design $500,000 media- strategy to drive acquisition.
 Helped develop and manage key partnership such as Cardenas Super Markets, Vallarta Super
Markets,Northgate Super Markets and Mexican Consulate, Providence Medical Center,Telemundo
and Univision.
ANTHEM BLUE CROSS & BLUESHIELD DENVER, CO
Account Manager – Large Group Sales
 Managed and coordinated account service activities for retention of local large group business.
Driving a revenue of over $75 Million dollars.
 Primary duties included but not limited to: Help oversee the execution of account management and
retention strategy for a defined book of accounts.
 Supported Sales with new sales during open enrollment meetings and presentations in both English &
Spanish.
 Proactively developed effective business relationships with external clients, such as brokers,
consultants, internal clients and key decision makers in order to meet or exceed new and renewal
targets.
 Responsible for managing the annual renewalprocess for the assigned accounts, including
underwriting negotiations, preparation of renewalanalysis and submitting renewals in the system.
 Supported with new business implementation activities to make sure all goes smooth for the client.
 Managed new up sells for Specialty Business for existing accounts, driving a revenue of over $10
Million dollars for the company.
 Responsible for providing any needed reports to Brokers, Consultants and Human Resource
Administrators.
 Responsible to have extensive knowledge of Medical, Vision, Dental, Life, STD & LTD products.
 Proactively developed effective business relationship with our internal support such as,Underwriting,
Customer Service, Membership, Claims Department,Appeals Department and other areas as well.
ANTHEM BLUE CROSS & BLUE SHIELD DENVER, CO
Customer Service Supervisor CO & NV Large Group & ISG
 Helped company with conversion because of my extensive knowledge in Prudent Buyer PPO, HSA,
HMO, Individual plans, Small Group plans, POS, for both CO & CA businesses.
 Supported associates with understanding policies and procedures. Coached them with new plans and

2. 2001-2005
with navigating the system. Also taught them how to do adjustments for facility and professional
claims for HMO, HSA and PPO plans.
 Trained associates to work correspondence, on both mainframe and call care browser.
 Handled supervisor issues such as supervisor calls and urgent issues from our California provider
customer service line.
 Supervised the productivity and availability of associates.
BLUE CROSS OF CALIFORNIA WOODLAND HILLS, CA
Customer Service Lead Large Group & ISG
 Handled and resolved Supervisor calls and issues from irate providers and members. Helped them
understand the application of benefits and resolved any claim issues for multiple large group policies
such as: Prudent Buyer, Point of Service, Fee for Service, CALPERS,UC and LAUSD accounts and
Medicare Supplement plans.
 Responsible to supervise 24 associates. Half of the team were temp associates and were responsible
for taking provider calls for large groups. The other half were Blue Cross associates who took member
calls for ISG plans.
 Assist and coached associates with work materials on a one on one basis.
 Responsible for conducting team meetings, meeting team deadlines and goals.
 Responsible for maintaining a great working relationship with other internal units, such as:
Membership, Grievance & Appeals, UM, MRU.
Education
1998-2000
LOS ANGELES TRADE TECH COMMUNITY COLLEGE LOS ANGELES, CA
3 years of community college – Associates Degree
1994-1997
Professional
Development
BIRMINGHAM HIGH SCHOOL VAN NUYS, CA
High School Diploma
 Life & Health Insurance Sales License in three states,CA, CO, VA
 Complete 22 hours of CE credits in order to maintain my sales lisence
 Complete Ethic and Compliance training every year.
 Trained in Large, Small group & Individual Life and Health insurance sales
 Expert in Health Insurance products such as, PPO,HMO,POS,HSA,MEDICARE