1. Mobile Applications & Social
Networking
Martti Ranin
MobileMonday, Senior Advisor
Mobile Bond, CEO
Africa-EU Cooperation Forum on ICT
Belém - Lisboa, Portugal
November 29, 2012

2. Mobile Solutions
Ericsson, Nov 2012

3. Mobile Solutions
Ericsson, Nov 2012

4. Mobile Solutions
Ericsson, Nov 2012

5. Mobile Solutions
Gartner, Nov 2012

6. Mobile Solutions
Gartner, Nov 2012

7. What is Mobile?

8. What is Mobile?

9. What is Mobile?
iPad has 68% market
share,
but 91% of the data traffic
Gartner, Apr 2012

10. What is Mobile?

11. Mobile Applications
Millions of Units
5% In-Apps 30% In-Apps
10% Store Rev 41% Store Rev
Ericsson, Nov 2012
Gartner, Sep 2012

12. Mobile Social Networking
“… is social networking where individuals
with similar interests converse and connect
with one another through their mobile
phone and/or tablet.” by Wikipedia

13. Mobile Social Networking

14. Mobile Social Networking
 Currently 2.5B Mobile Social Network accounts (by Forbes)
 Social Media is the fastest growing media in history (by NM Incite)
 Globally 47% use mobile phone to connect Social Networks (by
Nielsen)
 South Africa has 6M Facebook users and 10M Mxit users (by Mxit)

15. Conclusion…
 Everything is mobile
 People don't buy things, they join
things
 Communities create markets
 Social Media changes every 6
months
 2013 is the year of Mobile Social
Networking,social, is 2014 and …
Don't do and so Be Social!

16. Obrigado!
ranin@moboint.com