A description of the changes in service delivery of adopting Cloud services.

1. The changes in service delivery with
Cloud Computing
Martin Hingley, ITCandor (mhingley@itcandor.com)
BrightTALK, April 18th 2012
ITC Market Forecast ITCandor 2012

2. Agenda
• Cloud Computing sizing
• Reference architecture examples
• The changing role of internal IT
• Enterprise, Government and Service Provider developments
• SaaS, BPaaS, IaaS and PaaS services
• Summary
ITC Market Forecast ITCandor 2012

3. Cloud Computing sizing – revenue ($US
billions)
$6
Other $5
Broadband
21.2%
24.6%
Traditional
Infrastr
ucture $4
s /w
4.6%
Fixed Line
4.6% n Internet Service
n tatio
e
lem %
Imp 4.8
21.1% $3
Software
Maintenance
8.4% Wireless $2
10.8%
Cloud
$1
World Cloud ITC
2012 - $1.2T $0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2015
ITC Market Forecast ITCandor 2012

4. The advantages of different types of Cloud
Computing
Private Cloud Hybrid Private Cloud
TCO TCO
(on premise) (on/off premise)
Average Security Average Security
Performance Elasticity Performance Elasticity
Hybrid Multi- Public Cloud
TCO TCO
Tennant Cloud (off premise)
(off premise)
Average Security Average Security
Performance Elasticity Performance Elasticity
ITC Market Forecast ITCandor 2012

5. Reference architecture examples - IBM
ITC Market Forecast ITCandor 2012

6. Cloud architecture example - HP
Hybrid Cloud Hybrid Cloud Solutions
Solutions Hybrid Dev/Test, IaaS, Information as a Service
HP Portal Experience
Catalog, Service Request Management, Account Management, Aggregation, Performance, Cost, Billing, Service Reporting
HP Private Cloud Licensed Products HP Managed Cloud Services HP Cloud Services
Private Dev/Test Email, Collab, Autonomy Protect
CRM Analytics Security PaaS Data Services
Standalone Unified Comms & Promote
Cloud Products Private IaaS
Private Cloud w/
Application Dev/ Autonomy Protect Dev/
& Services Lifecycle Mgmt IaaS
Test
Mgmt & Promote
IaaS
Test
Management ….
HP Converged Information
Idol10 - manage data & metadata, from archive targets
HP Converged Management and Security
Common Policy, Orchestration, Monitoring & Security
Architectural
Elements HP Converged IaaS Controller
HP OpenStack
Traditional
HP CIaaS HP CIaaS HP CIaaS
Converged Infrastructure as a Service Converged Infrastructure as a Service Converged Infrastructure as a Service
Differentiated & Heterogeneous 3rd
3rd Party Hardware & Software Party
Converged Infrastructure Converged Infrastructure Converged Infrastructure
Infrastructure
Servers Network Storage Servers Network Storage Servers Network Storage Servers Network Storage
3rd Party
Traditional HP Private Cloud HP Managed Cloud HP Public Cloud Clouds
ITC Market Forecast ITCandor 2012

7. Reference architecture examples - Fujitsu
ITC Market Forecast ITCandor 2012

8. Reference architecture examples - Dell
ITC Market Forecast ITCandor 2012

9. The changing role of internal IT
• Adopting public or hybrid Cloud services grows in complexity with organisational
size
– Small organisations can extend free-to-use consumer applications
– Medium sized companies may build future IT exclusively on Cloud services
– Larger organisations tend to concentrate on test-and-development and
consumer focused initiatives first
• SLAs – badly implemented in many internal systems – are an essential feature
of Cloud services
• Many companies have subscribed to salesforce.com – but this is not a multi-
tenanted solution
• Modifying internal infrastructures and concentrating on compliance, security and
data protection needs clear sighed policies
• Benefits are in shifting Cap Ex to Op Ex, reducing TCO, cutting ‘management’
costs, speeding up time-to-implementation and closer ties between IT and
business
ITC Market Forecast ITCandor 2012

10. SaaS, BPaaS, IaaS and BPaaS services –
Worldwide forecast ($US billions)
$120
$100
BPaaS
$80
$60
IaaS
PaaS
$40
$20
SaaS
$0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
ITC Market Forecast ITCandor 2012

11. Enterprise, Government and Service
Provider developments
• Paychex (HP reference) cut data centre spending – everyone wants
Cloud, shame they didn’t think about SLAs first
• Bharti Telecom (IBM reference) Bharti Telecom added 2.5 million
downloads for its mobile customers in the first month
• ComputerLINKS introduced ALVEA services, Arrow works on SaaS,
other distributors implement Jamcracker
• The UK Government G-Cloud is designed to share IT throughout
central government
• The Sanctuary Group (Symantec reference) uses desktop
virtualisation to deliver services internally
ITC Market Forecast ITCandor 2012

12. Summary and conclusions
• Enterprises need a Cloud service catalogue and desk, need to think
about their own reference architecture and implementation
• Public Clouds adoption - test and development, moving to social
business, collaboration in production – few mission critical applications
• Systems vendors suggest reference architectures to help mix – look for
Open Standards and multi-vendor choices
• Public Clouds could help reduce the inordinate amount of time large
companies spend on ‘keeping the lights on’
• A growing number of references of public and hybrid Cloud adoption
• We forecast SaaS, IaaS, PaaS and BPaaS as having a strong future
ITC Market Forecast ITCandor 2012

13. Thank You
• Please contact Martin Hingley at
mhingley@itcandor.com
• Please read more of ITCandor analysis at
www.itcandor.net
ITC Market Forecast ITCandor 2012