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http://teamone-usa.com/2012/11/the-second-screen-scale/

Second Screen, Integrating
Media and Mobile Apps
www.cemas.mobi

Mispicer.com
2nd screen presentation   October 2013 - m spicer
“When we consider a project, we really study it-not just the surface idea, but everything about it.
And when we go into that new project, we believe
in it all the way.
We have confidence in our ability to do it right.
And we work hard to do the best possible job“
Walt Disney
Synergy
Synergy is the interaction of multiple elements
in a system to produce an effect different from
or greater than the sum of their individual
effects.
The term synergy comes from
the Greek word synergia συνέργια from syner
gos, συνεργός, meaning "working together".
Synergy –
The early days
1957
"The Disney Stores promote the consumer
products, which promote the [theme] parks which
promote the television shows. The television shows
promote the company“
Michael Eisner – CEO, Walt Disney Company 1997
About Today’s Talk
Google Study
2nd Screen - Sequential Usage

2nd Screen – Simultaneous Usage
Lean Back apps
Lean Forward apps
The Future?
A ‘Second screen App’ is an
application primarily created to
enrich the viewing experience on
the First Screen
Wikipedia

This is a talk about Television

http://en.wikipedia.org/wiki/Second_screen
Google Study :
“The New Multi Screen World”
August 2012
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
Sequential Usage:
A History
Ceefax – Start of the ‘Second Screen’? (Sequential Based)
2nd screen presentation   October 2013 - m spicer
2nd screen presentation   October 2013 - m spicer
Commercial - Teletext

Regional

Advertising
Holidays
2nd screen presentation   October 2013 - m spicer
2nd screen presentation   October 2013 - m spicer
Simultaneous Usage:
Now
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
Second screen device, sometimes
also referred to as "companion
device", is a term that refers to an
additional electronic device that
allows a content consumer to
interact with the content they are
consuming
Wikipedia
http://en.wikipedia.org/wiki/Second_screen
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
2nd screen presentation   October 2013 - m spicer
Simultaneous Usage:
Lean Back Apps
2nd screen presentation   October 2013 - m spicer
2nd screen presentation   October 2013 - m spicer
2nd screen presentation   October 2013 - m spicer
'The X Factor' fifth judge is you

http://xfactor.itv.com/2013/app/
2nd screen presentation   October 2013 - m spicer
2nd screen presentation   October 2013 - m spicer
Simultaneous Usage:
Lean Forward Apps
The Avengers Companion app (iPad)
Synched to film playback
J.A.R.V.I.S – Stand alone and Companion app (Iron Man 3)

Synched to film playback and standalone (Siri type app)
“When we consider a project, we really study it-not just the surface idea, but everything about it.
And when we go into that new project, we believe
in it all the way.
We have confidence in our ability to do it right.
And we work hard to do the best possible job“
Walt Disney
Synergy
http://disneysecondscreen.go.com/PiratesOfTheCaribbeanOnStrangerTides/#video
2nd Screen apps :
The Future?
Games
(and platforms)
Continue game
and brand
engagement
away from the
game
iFruit – work on the game on your i device
Wii U (but proprietary 2nd screen)
Future is with standard devices (apple, android) not proprietary
Xbox One and Smart Glass

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2nd screen presentation October 2013 - m spicer