For a recently finished project we conducted an online survey on winter cycling in February 2015. The outcome serve as evidence basis for future developments of information tools for winter cyclists.
Apart from the results as such (which were enormously helpful, to some extent surprising and indeed relevant for what we are doing), we have learned quite a lot about the winter cycling community and how to engage with them. Additionally some fundamental and methodological insights could have been gained.
Thermodynamics ,types of system,formulae ,gibbs free energy .pptx
Lessons learned from the winter cycling survey
1. Lessons learned from
the winter cycling
survey
Martin Loidl
Department of Geoinformatics, Z_GIS
University of Salzburg
martin.loidl@sbg.ac.at | http://gicycle.wordpress.com
2. Overview
Background
Project context for winter cycling survey
Information as part of cycling promotion strategies
Methodological/technical aspects, study design
Aim
Design & sampling
Acquisition of respondents
Results
2
Lessons learned
4. Winter cycling
Increasing number of cyclists during winter months
Support existing cyclists & attract new cyclists
Infrastructure
Maintenance
Campaigning
4
Safety, comfort, fun,
flexibility, health Information
5. Project context
Information provision for winter cyclists
Road maintenance (snow removal) priority map
Live status road condition
Live tracking maintenance vehicles
Communication tool
Weather push service
Graphical elements in web portal
What’s the return of investment?
What do cyclists actually need?
5
6. Survey
Lesson learned (1)
Ask your prospective community! Their experience
might be completely different from your reasoning.
6
http://theconversation.com/do-accountants-act-
in-the-public-interest-not-always-4698
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Neustadt/Images/Ueber_uns/Zustaendigkeiten/ba
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AdministrationAcademia
Community
7. Aim of the Survey
Attitudes and requirements of (winter-) cyclists
Role of information
Design
Content
Evidence for future information services
7
Not another useless app!
8. Study Design
Online questionnaire (survey monkey)
Closed questions, partly multiple answers
36 obligatory questions + 1 remark question
4 sections
Demographic details
General mobility habits
Winter cycling and safety threats
Information requirements
Note: number of questions and obligation to answer =
potential limiting factor!
8
9. Dissemination
Social media (Facebook, Twitter)
E-Mail lists (university employees & students, Green
Campus newsletter, newsletter Land Salzburg)
Print media
Approx. 25,000 people reached
9
http://www.fertig-reisen.de/cms/upload/Fotolia_Bilder/sonstige/Pusteblume_2.jpg
10. Dissemination
Lesson learned (2)
Social media as optimal channel to reach communities.
Response in local newspaper and social media
10
12. Survey
12
Lesson learned (3)
Community ready to share if topic is interesting and
relevant to them.
Hardly any communication channel potential!
A
CP
A
Social Media
Academia
Planners
Administration
Cyclists
13. 13
Results
Primary mode of transport: bicycle (≠ modal split!)
Results only representative for cyclists!
Lesson learned (4)
It‘s much easier to reach the affected community,
than the general public (representative sample).
14. Results
Seasonal shift in number of trips
Those who cycle very much in summer, still cycle a lot in
winter months etc.
14
17. Results
Preferred information channel
17
Lesson learned (5)
Investment only in
online information
provision – but be aware
of age discrimination!
18. Results
Relevance of information provision for mode choice and
mobility habits
Lesson learned (6)
Role of information potentially overestimated. Information
offers can only be additional building blocks of winter cycling
promotion strategy!
18
19. Conclusion
Launching survey benefitial in several regards:
Engage with affected community and relevant stake
holders
„Research PR“
Relevant insights for current and future R & D work
Lessons learned:
19
1) Ask your prospective community.
2) Social media as optimal channel
to reach communities.
3) Community ready to share if
topic is interesting and relevant
to them.
4) It‘s much easier to reach the affected
community, than the general public.
5) Investment only in online information
provision
6) Role of information potentially
overestimated.
@gicycle_
gicycle.wordpress.com
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