An input given by Anastasia Gramatchikova and Martin Jordan during Berlin’s Global Service Jam on March 11th at Fjord’s Berlin office. The presentation gave an introduction for the event’s participants into user-centered design methods, service design and design thinking tools.
6. Brand
Experience Industrial
Consulting
Engineering
Media Sciences Online Concepts & UI Research
Experience Strategy & Design
Information and
Communications & Marketing Communication
Technologies for
Computer Sciences Development
Teaching & Philosophy
Design Research Strategic
Physics Theatre Communication
& Planing
Innovation
Management
Service Innovation Project &
& User Experience Product
Managing
Digital Communication Psychology Media Studies
Interaction Design Service Design
Product Design Political Sciences
Graphic Design Literature,
Art Direction language and
culture
Journalism
15. Empathy:
What?
Empathy is:
» when you feel what the other person is feeling.
» when you can mirror their expression,
their opinions, and their hopes.
40. Prototype:
Why?
» Fail early, fail cheap.
» Show, don’t tell.
» Build to think and learn.
» Doing & making over thinking and meeting.
» Thinking with your hands.
42. Prototype:
How?
Paper prototype of an iPad news app using a duct-
taped iPhone on its back w/ Skype real-time chat to
prototype a chatroulette-like instant chat function
43. Prototype:
How?
The chat partner is
placed just few meters
away using a Skype on a
computer w/ printed
crowd in the background
to mock-up the location
in Bengasi, Libya.
44. Prototype: The test-user’s
reaction can be
How? easily measured
and input be
given quickly.
47. This input session was given during
Global Service Jam Berlin 2011 in March 2011
by Anastasia Gramatchikova and Martin Jordan
It is partly based on a input presentation
held by George Kembel at HPI D-School Potsdam.