The document discusses finding and telling compelling stories. It provides tips for crafting stories, including doing research, focusing on human interest, hooking the reader with an engaging opening, and connecting all the story elements. The document emphasizes that spreading stories through multiple social media platforms can help them gain traction and influence others. Repetition and sharing across blogs, wikis, Twitter, and Facebook allows stories to take on greater value through their propagation on the social web.

1. Finding
your
story
Mar$n
Hatchuel
www.barefootclients.co.za
Jan
13

2. The
shortest
distance
between
two
people
is
a
story
Terrence
Gargiulo:
Author,
speaker.
www.makingstories.net

3. Menu
Stories:
why
tell
‘em?
What
makes
‘em
work?
The
birds
and
the
bees
(Mom,
where
do
stories
come
from?)
Tag
and
release
(SeJng
your
baby
free)

4.
A
good
story
Inspires
Energises
Galvanises

5.
liste ning
Start
by

6. A
story
about
a
moth
Who’s
here?
Where
are
we?
When’s
it
happening?
What’s
happening?
How
do
the
characters
feel?

7. Now
tell
me
one
of
your
stories

8. So:
what
makes
a
story
work?
In
the
media,
I
mean?

9. Is
it
newsworthy?
1.
Timing
Is
it
current?

10. Is
it
newsworthy?
2.
Significance
Is
it
important
to
a
large
number
of
people?

11. Is
it
newsworthy?
3.
Proximity
• Happened
nearby
• Happened
in
my
area
of
interest

12. Is
it
newsworthy?
4.
Prominence
Pff.
Celebs
get
all
the
celebrity

13. Is
it
newsworthy?
5.
Human
Interest
• Awwwww
• LOL
• YAY!

14. Is
it
newsworthy?
Human
interest
stories
• The
rebels
in
the
list
• They
don’t
date
as
quickly
• They
don’t
have
to
affect
large
numbers
of
people
• Who
cares
where
they
happen?

15. So
what’s
a
social
webber
to
do?

16. So
–
what’s
to
do?
1.
Research

17. So
–
what’s
to
do?
2.
Why
tell
it?

18. So
–
what’s
to
do?
3.
It’s
about
people

19. So
–
what’s
to
do?
4.
SeIng

20. So
–
what’s
to
do?
5.
Hook
‘em

21. So
–
what’s
to
do?
6.
Join
the
dots
Who-­‐what–why–when-­‐where

22. So
–
what’s
to
do?
7.
Close
the
loop

23. So
–
what’s
to
do?
8.
Make
nice
GRAMMAR,
n.:
A
system
of
pi[alls
though[ully
prepared
for
the
feet
for
the
self-­‐made
man,
along
the
path
by
which
he
advances
to
dis$nc$on
Ambrose
Bierce
(Editor,
sa$rist,
writer
of
short
stories:
1832
–
1913)

24. The
social
web:
tag
&
release
Technology
is
the
campfire
around
which
we
tell
our
stories.
Laurie
Anderson:
experimental
performance
ar$st
&
musician:
www.laurieanderson.com

25. One
twig
does
not
a
bonfire
make
• Blog
• Wiki
• Twicer
• Facebook

26. QuanUty
beats
quality
The
value
of
the
social
web
becomes
clear
through
repe$$on
and
redundancy
Ron
Mader.
Founder
and
editor
of
www.planeta.com

27. 1.
Think
globally:
Act
locally
2.
Tiny
cells
make
giant
trees

28. Mar$n
Hatchuel
mar$n@barefootclients.co.za
0027(0)84
951
0574
www.barefootclients.co.za
www.thistourismweek.co.za
Advice
and
inspira$on:
Ron
Mader
hcp://planeta.com/
hcp://planeta.wikispaces.com/
storytelling