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Reputation Management in Social Media

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Martin Edic
Martin Edic

There's a lot of buzz building about reputation management in social media so I thought I'd put my two cents in.

TechnologyBusiness
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Reputation Management In Social Media Another ugly presentation by Martin Created by Techrigy, developers of SM2: Providing Visibility Into Social Media
Itā€™s a fact: People are talking about your brand and your reputation. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eco-System? Whatā€™s that all about? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who are they talking to? ,[object Object],[object Object],[object Object],[object Object]
Exponential? ,[object Object],[object Object],[object Object],[object Object],[object Object]
In other words, a conversation in social media can spread really fast. ,[object Object]
Obama is a Muslim (pass it onā€¦) ,[object Object]
That one got around pretty quickly for a complete untruth. ,[object Object],[object Object]
So what do you do about it? How do we manage what people are saying? ,[object Object],[object Object]
To manage a reputation you have to be a part of the conversation. That starts with listening. But how do you listen to thousands of conversations? ,[object Object]
Social Media Monitoring and Measurement helps us listen to specific conversations. ,[object Object],[object Object],[object Object]
Thatā€™s why you need analysis tools, to help you drill down to the important conversations that can affect your reputation. ,[object Object],[object Object],[object Object],[object Object]
So now you can see whoā€™s talking and listen to what theyā€™re saying. But what do you do about it? ,[object Object],[object Object],[object Object]
ā€œ I grew up with Barack and went to the same church for 20 years. The same Christian church. Hereā€™s a picture of us to prove itā€¦ā€ ,[object Object],[object Object],[object Object],[object Object]
If you blog, use a commenting system like DisQus or Intense Debate. They help build reputations. ,[object Object]
If you Twitter, donā€™t be a nit-twit: ā€œ Iā€™m sitting in a cafĆ© drinking coffee. Bored as hellā€ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You have to be reputable to manage a reputation. If youā€™re a crook or a scam artist why would your recommendation mean anything? ,[object Object],[object Object]
If you bullsh*t in social media you will get caught. And exposed. To everyone. ,[object Object]
Soā€¦ Be transparent. Be reputable as measured by other peopleā€™s opinions. Respond honestly, in the context of the conversation. Be relevant and back up your assertions with incontrovertible facts. Donā€™t lie or exaggerate.
Thatā€™s about it. Managing reputations, whether in social media or anywhere else, is a big responsibility. But I know you can handle itā€¦ Thanks, Martin at Techrigy.com

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Reputation Management in Social Media

  • 1. Reputation Management In Social Media Another ugly presentation by Martin Created by Techrigy, developers of SM2: Providing Visibility Into Social Media
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  • 19. Soā€¦ Be transparent. Be reputable as measured by other peopleā€™s opinions. Respond honestly, in the context of the conversation. Be relevant and back up your assertions with incontrovertible facts. Donā€™t lie or exaggerate.
  • 20. Thatā€™s about it. Managing reputations, whether in social media or anywhere else, is a big responsibility. But I know you can handle itā€¦ Thanks, Martin at Techrigy.com